Consumer behavior

RESEARCH ANALYSIS

Levi’s

• Levi Strauss & Co. is a privately held

American clothing company known worldwide

for its Levi's brand of denim jeans

• Over successive generations, Levi's jeans

have captured the attention, imagination and

loyalty of diverse individuals

• Great brands and businesses are built by

consistently providing quality products and

services

• The analysis is conducted by

considering the information

collected by the help of

questionnaires

• The questionnaires were

filled by the students of

SZABIST

Key points of our ad:

• People are now more toward smart casuals.

• People like to wear plane dress shirts on jeans and they mostly prefer black color.

• People showed that they go for brand rather than go for any common type of jeans.

• People show belongingness to what they wear.

Analysis

• How often do you go to shopping for clothes?

0

5

10

15

20

25

once in a week

once in a month

once in 3 month

when trend changes

Series 1

• How much money do you like to spend while shopping for clothes?

0

5

10

15

20

25

30

35

1500-3000 3000-4500 4500-6000 more then 6000

Series 1

• Does marketing campaign or endorsement of celebrity affect your decision making for buying clothes?

0

5

10

15

20

25

30

35

40

yes No

• What features affect your decisions before buying a dress?

0

5

10

15

20

25

design accessories attached

discounts attached

latest trends

Series 1

• Do you think smart casual is a new formal?

0

5

10

15

20

25

30

35

Yes No

Series 1

• What is Smart Casual to You?

0

5

10

15

20

25

30

35

40

jeans with shirt jeans with polo shirt

Series 1

• Name the first thing which comes to your mind, when thinking of clothes?

Now that was an open ended question and we got many different

answers. Many people said, satisfaction, personality, belongingness

comes to their mind. Other mentioned few brands which hit their

mind when it comes to clothes and few mentioned the name of

Levi’s as well.