Smartphones are an integral part of people's daily lives. Alarm Camera Music News Games 53% 58% 35% 26% 37% Weather 44% What do you use your smartphone for? Most people with an internet connection go online every day. This is true across all ages. Australia 3.1 3.1 U.K. 2.3 Japan 2.7 New Zealand 2.9 U.S. discussed their purchase on social media After their last purchase 9% 9% posted a review online For Australians, smartphones are becoming a vital part of online research and purchase. I used a smartphone on my last purchase journey 2 : 14% Canada Shopping with smartphones Sharing experiences 17% U.K. 17% Germany 16% New Zealand 16% Russia 33% China 0 5 10 15 20 25 30 35 22% Brazil 23% Australia The Australian consumer has evolved. Have you? 53% of internet users in Australia have encountered difficulties on their smartphone when visiting websites. Does your website work across all devices? Are you helping people throughout the purchase journey? 26% of online researchers in Australia used the internet for early inspiration and 51% used it to compare products during their last purchase. Are you advertising on every screen? 82% of online researchers found out about the product they last purchased while researching on a computer, whereas 29% found out about it on a smartphone and 16% on a tablet. Discover more insights and build your own charts at www.consumerbarometer.com. About The Consumer Barometer is a free, online global consumer insights tool developed by Google, in partnership with TNS Infratest. It covers 45 countries globally and will be available in over 39 languages. Sources All data is from Google Consumer Barometer, 2014. Visit www.consumerbarometer.com. The Multi-Screen World Did you know that in Australia the average number of connected devices is 3.1? The world is more connected than ever before and the multi-screen user is at the center of this trend. The Consumer Barometer, Google’s global interactive tool, helps uncover insights into today’s connected consumer. www.consumerbarometer.com Insights from Australia The Consumer Barometer Australia has more connected devices than ever. Average number of connected devices used per person: 1 Base: Internet users who watched online video in the past week 2 The Consumer Barometer study surveyed internet users and their last purchase decisions across 10 categories: apparel, makeup, cinema tickets, groceries, mobile phones, TV sets, large home appliances, hotels for leisure, and flights for leisure. Respondents refers to those surveyed across these categories. 3 Base: Smartphone users 16-24 25-34 35-44 45-54 55+ I go online every day: 88% 94% 86% 83% 72% The Smart Viewer Motivations for watching online video: Australian respondents 1 are watching video for more than just entertainment. To be entertained/inspired To relax/escape To learn something new To pursue a hobby To find product information 51% 31% 19% 18% 11% Australia is switching to online shopping. 19% of Australian respondents researched only online before their last purchase, which is one of the highest rates in the Asia-Pacific region. The Smart Shopper Purchasing online of Australian respondents made their last purchase of flights online, and they are starting to buy products like large home appliances online too. 75% I made my last purchase in this category online: 32% 75% 69% 22% 14% 23% 41% 8% Apparel Flights for leisure Hotels for leisure TV sets Large home appliances Cinema tickets Car insurance Groceries I researched my last purchase only online: 5% Vietnam 19% Australia 10% China 24% Japan 0 5 10 15 20 25 thinkwithgoogle.com.au