Powered by MarketSight ® Have a question or need more information? reach us anytime 1-800-651-8240 or email [email protected] Consumer Attitude Towards IoT Security 11/21/2019 NOW Instant Insights for Karamba Security
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Have a question or need more information? reach us anytime 1-800-651-8240 or email [email protected]
Consumer Attitude
Towards IoT Security
11/21/2019NOW Instant Insights for Karamba Security
18%23%
36%
23%
0%
5%
10%
15%
20%
25%
30%
35%
40%
Northeast Midwest South West
Colu
mn %
15%
11%13%
20%
15%
18%
4%5%
0%
5%
10%
15%
20%
25%
Below
$25,000
$35,000 -
$49,999
$75,000 -
$99,999
$150,000 -
$199,999
Co
lum
n%
50%
10%
2% 4% 4%8%
15%
4% 4%
0%
10%
20%
30%
40%
50%
60%
Employed full-time
(30 hours or more
per week)
Self-employed Retired
Co
lum
n %
53%
47%
Y E S N O
Yes No
Region
Employment
Annual HH Income
Children under 25 in HH
11%
90%
Yes No
Hispanic Origin
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Respondent Demographics
12%
19%
21%19%
13%
16%
18-24
25-34
35-44
45-54
55-64
65+
9%
1%4%
0%
82%
2%2%African American
American Indian/Alaska Native
Asian
Native Hawaiian/Other Pacific
Islander
Caucasian
Other Race
Mixed Race
57%24%
6%
8%4%
Married
Single, never married
Living with a partner
Divorced
Widowed
2%
18%
20%
4%9%
30%
2%
13%2%
Some High School or less
High School Graduate or equivalent (i.e., GED)
Some college
Technical/Vocational Degree
Associate Degree
Bachelors Degree
Professional Degree (i.e., Teaching Credential, Legal Counsel, Physician's
Assistant, etc.)
Education
Ethnicity Age Groups
Marital Status
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Q1 Do you expect your consumer IoT device (Alexa, smart refrigerator, connected camera) to be secured by the manufacturer and protected from hacks upon
purchase with embedded security?
74%
26%
Yes No
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Q2 Do you consider an IoT device (Alexa, smart refrigerator, connected camera) secure if it needs
over-the-air updates?
58%
42%
Yes No
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Q3 Do you regularly update your IoT devices (Alexa, smart refrigerator, connected camera) as
you receive over-the-air updates?
35%
21%
44%
Yes – right away Yes – when I have time No
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Q4 Would you walk away from using an IoT device if you found out there wasn’t
embedded security?
72%
28%
Yes No
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Q5 Do you plan to purchase a connected device (Alexa, smart refrigerator, connected camera) in 2020 and will you research the products security
infrastructure prior to purchasing?
26%23%
51%
0%
10%
20%
30%
40%
50%
60%
Yes, I will purchase a connected devicein 2020, but will not research the
products security infrastructure prior topurchasing
Yes, I will purchase a connected devicein 2020 and will research the products
security infrastructure prior topurchasing
No, I will not purchase a connecteddevice in 2020
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Q6 Are you more worried about your home being broken into or your
connected device hacked?
50%50%
Home being broken into Connected device being hacked
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Q7 Do you think it is the responsibility of the connected device manufacturer to secure the
product from hacks?
87%
13%
Yes No
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Q8 Do you use personal connected devices (smart watch, connected camera, tablet) on
your work’s enterprise?
38%
62%
Yes No
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Q9 Does your work’s tech team know your connected devices (smart watch, connected camera, tablet) is
accessing your work’s enterprise?
31%
42%
27%
Yes No Not sure
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Q10 Do you think connected devices will be more or less of a target for hackers in five years?
81%
19%
Connected devices will become more of a target for hackers in five years
Connected devices will become less of a target for hackers in five years
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