Consumed Media Audience Data

INTERNAL

AND

INDUSTRY

strategy

AUDIENCE

ANTICIPATE &

CREATE

EXPORT &

POST

AMPLIFY &

ENGAGE

ANALYZE &

INFORM

p e r f o r m a n c e

h i s t o r i c a l

300%150%50%18%

FBG+ YT TW

S O C I A L G R O W T H

Sports Entertainment Electronics Telecomm Newspapers/Mags Financial Srvs. Apparel Healthcare/Pharm. Household prod.

0.270.270.310.32

0.410.430.450.460.470.48

0.570.570.57

0.630.67

0.740.790.79

c a t e g o r y e n g a g e m e n t

You go to a company Facebook page and like the company

You like a post by a company on Facebook

You click a Facebook Like button widget 48%

50%

39%

42%

41%

46%

10%

9%

15%

Always Sometimes Never

b r a n d l o y a l t y

Entertainment Creative outlet Gaming How-to info Following celebrities Dating

0.16

0.35

0.450.47

0.640.67

0.17

0.34

0.450.43

0.590.63

0.13

0.39

0.47

0.54

0.730.76

Parents Non-parents Total

o l d e r E N A G E M E N T

i n s t i n c ta n d

a n a l y t i c s

More likely to work

out at a club

More likely to attend

a pro sports event

More likely to give opinion

on politics, current events

Already follow a celebrity

More likely to give

opinion about TV programs

More likely to go on a date

More like to be heavy

spenders on clothing, accessories

Already follow a brand

More likely to be heavy

spenders on music0.75

0.53

0.47

0.45

0.33

0.32

0.26

0.19

0.18

NATE

Age: 18-34

Education: High School

Watches: Gotham

Eats: Subway

Content: Galleries

ELLEN

Age: 24-44

Education: College

Watches: Big Bang Theory

Eats: Family Dinners

Content: Editorial

P R E S S R O O M V I P

23%30%

59% USE BOTH

DESKTOP

AND MOBILE

70%

ALL

CONTENT

CLICKS

90s NOSTALGIA

BUTTS

YOU WON’T BELIEVE

KARDASHIAN

T. SWIFT

BIEBER

SELENA GOMEZCONSERVATIVE

v o i c eT O N E

W H AT M A K E S U S U N I Q U E

contentAn Informed King