Consultancy Skills for Customer Insight Analysts › wp-content › uploads › ... · Organisations from major insurers to events companies have benefitted from consultancy skills

Consultancy Skills for Customer Insight Analysts

We can help.We help companies generate sustainable value from their customer insight, by growing their bottom line, improving customer retention and demonstrating they treat customers fairly.

This is achieved by enabling businesses to maximise the value they can drive from using data, analytics & research, to intelligently interact with their customers. Plus, ensuring customer insight teams & their leaders have the competency they need, to sustain this improvement.

Here are a few examples that we have found help clients overcome value barriers:• Perform a “Health Check” on your company’s Customer Insight capability• Develop Customer Insight Strategy• Tailor Training to your business needs• Coach insight leaders (qualified executive coach)

Are you neglecting softer skills development for your analysts?Many customer insight leaders across the UK would admit they are.

Do you recognise any of these reasons?• Under investment in your team or in training during ‘lean times’?• Softer skills not valued by some more geeky analysts or leaders?• Scepticism from line managers as to what value such training delivers?• Just too busy?

More and more businesses are realising that they can’t just hire technically competent graduates and get the insight their business needs.

What distinguishes your top talent from those analysts who prove to be just average? Our experience, based on talking to hundreds of analysts over the years, is that softer skills make the biggest difference. Many are a whizz at coding or modelling, but few are great communicators who really get what their business needs. Those who mastered the skills taught on our course became effective consultants & leaders within their business.

CONSULTANCY SKILLS FOR CUSTOMER INSIGHT ANALYSTS2

Address Real Business Need

Communicate with Clarity

Engage Stakeholders

9 Step Analysis Model

Contracting Steps Deliv

ery

Step

s

Technical Steps

Customer Insight ExpertsOrganisations from major insurers to events companies have benefitted from consultancy skills training for their Customer Insight teams.

Courses or workshops can be bespoke to the client, but our most popular package includes:• An overview of best practice & a complete Customer Insight service• How analysts can support the different stages of Marketing life-cycle• How to get a good quality brief (effective questioning techniques)• Planning your analysis (9 step model for quality delivery)• Communicating your analysis (inc. storytelling & visualisation)• Influencing the outcome (how to drive action as a result of your analysis)

Over 13 years creating and leading customer insight teams for FTSE 100 FS firms, Paul Laughlin has added over £11m profit per annum to their bottom lines. On this course he trains the skills that made the difference.

Why not take advantage of this opportunity to invest in your customer insight team? For as little as £2,500 (for up to 6 delegates) you can benefit from on-site training bespoke to your business and your team’s current capabilities.

Question

InsightAnalysisData

Sign-Off

Presentation& Distribution

Solution

Planning & Design

Buy-in

LAUGHLINCONSULTANCY.COM 3

+44 (0)7446 958 061 [email protected]

@LaughlinPaul customerinsightleader.com

laughlinconsultancy.com

“Presented in a compelling way. The course had a nice balance of theory and practical activity to bring this to life. All in all it was a really valuable and useful course.”

- Customer Insight Contact Centre Manager, Axa Sun Life

“Exactly what I was looking for. Paul was engaging and personable, clearly demonstrating his experience and knowledge in the area of analytics application and management. ”

- Head of Marketing Operations, Hanson Wade

“Paul knows how to manage customer insight and ensure that it is turned into profit!”

- Professor Merlin Stone, Portsmouth University

@

"An outstanding leader in the field of Customer Insight. I have no doubt that he will continue to lead in this field and impart many more words of wisdom and pieces of expert guidance to both aspiring and established Insight leaders.”

- Michael Young, CEO, MBN Recruitment