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Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton
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Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Dec 28, 2015

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Page 1: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy &Marketing studies for

Offshore wind, wave and tide (ORE)

Dr Gordon Dalton

HMRC&

Heather Middleton

Page 2: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Presentation goalsWhat services do stakeholders in ORE

require from a consultancy company? In the area of Marketing studies:

Which countries and RE are most active in ORE

What are the stakeholder typesWhat is the turnover?

Page 3: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy needsA consultancy enables stakeholders:

to reduce their time to commercialisation and increasing their profitability, by supplying expertise and experience in

the area of:technical and commercial viability, mentoring and training, non commercial barriers, project management

Page 4: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy Services1 Techno-commercial:

Modelling and Due Diligence, Resource assessment Market Research information and

services Funding assistance – EU, Government,

Venture Capital Benchmarking and KPI

Page 5: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy Services2 Mentoring & management

Continuous mentoring to early stage developers

Technology development planning and consulting

Training services

Page 6: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy Services3 Brokerage

Matching project operators with developers

Due diligence services Negotiation services

Page 7: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy Services4 Project Management and EU

projects Grant applications for EU projects Managing EU projects SME participation in EU projects

Page 8: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy Services5 Non technical barriers advice

Permitting, license, leases, grid connection requirements

Environmental requirements Logistical consulting

Page 9: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Consultancy Services6 Seagrid

Dynamic modelling Array planning

Page 10: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Marketing ServicesResults of 3 months market sizing

analysis for renewable energy software - to date, study is 2/3 complete

Navitas requirement for EI commercialisation Designed by Tony Dalton – commercial

consultant Conducted by Heather Middleton . (Started by

Aine O’Halloran)

Page 11: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Global country ratings in ORECountry Distance OSW Tidal Wave English Gov SupportCompetitionTotalUK 9 10 10 10 10 9 1 59Belgium 8 8 8 5 10 5 5 49Ireland 10 2 4 6 10 7 9 48Germany 8 9 6 6 9 6 3 47Denmark 7 9 1 7 9 8 4 45N Ireland 10 3 5 1 10 8 6 43France 8 7 7 3 5 7 5 42Scandanavia 6 2 2 9 9 8 5 41Canada 5 3 6 5 10 6 5 40Australia 1 1 5 9 10 8 5 39Spain 7 8 1 6 4 7 5 38Portugal 7 5 1 5 5 7 5 35NZ 1 1 6 5 10 7 5 35US 5 3 5 5 6 5 5 34China 2 8 5 5 2 6 5 33Korea 2 3 3 3 2 9 5 27

Page 12: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Stakeholders Device developers Project developers Service providers Supply Chain Academic institutions Government Grid operators

Page 13: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

56% of the companies are Service Providers. 17% of the companies are Supply Chain.

0

200

400

600

800

1000

1200

1400

1600

No. o

f Com

panie

sStakeholder Type Total

(2,595 companies)

Service Providers Supply Chain Academic InstitutionDevice DevelopersProject DevelopersAssociation / Group / AgencyGovernmentGrid Operator

Page 14: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

32% of the companies are related to Offshore Wind. 22% of the companies are related to Wind,. 20% of the companies have a combination

0

100

200

300

400

500

600

700

No.

of C

ompa

nies

Offshore Wind Wind Combination Marine Renewables Renewables Wave Tide

ORE Sector

ORE Sector Total (1,984 companies)

Page 15: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

0

500

1000

1500

2000

2500

3000

3500

No.

of C

ompa

nies

Europe Americas Asia Australia

Continent

Companies per Continent (4,086 companies)

Page 16: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Number of companies per country

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

UK+NI

Germ

any

USA

Irelan

d

Denmar

k

Belgium

Spain

Canada

Korea

Nether

lands

China

Franc

e

Austra

lia

Norway

New Zea

land

Italy

Portu

gal

Japa

n

%

tony
title says number of companies but slide is a %?
Page 17: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

ORE per country (sample 1,945 companies)

0

100

200

300

400

500

600

700

OffshoreWind

Wind Combination MarineRenewables

Renewables Wave Tide

No. o

f Com

pani

es

JapanNew ZealandItalyPortugalNorwayChinaAustraliaKoreaFranceNetherlandsCanadaBelgiumSpainDenmarkIrelandGermanyUSAUK+NI

Page 18: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

0

10

20

30

40

50

60

70

80

90

No. o

f Com

panie

s

0-100 101-1,000 1,001-5,000 10,001-50,000 5,001-10,000 50,001+

No. of Employees

Company Size - Employees (248 companies)

Page 19: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Company Size - Turnover (154 companies)

0

5

10

15

20

25

30

35

40

45

Turnover (€)

13% of the companies have a turnover of €100,001 - €1,000,000

tony
too many groups and mixed up?. Should be less than 1m, up to 10m, mabe 50m, then rest. Again why is this info useful - once a company has more than 50m turnover its very big
Page 20: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Offshore Wind generates the most amount of revenue (40%). 28% of total turnover is generated in the Combination sector. 11% of total turnover is generated in the Wave sector, and in SME.

Company Turnover per ORE Sector (130 companies)

0

5

10

15

20

25

30

35

40

Renewables Marine RenewablesWindTideWaveCombinationOffshore Wind

Page 21: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Conclusions There is a need for consultancy

services tailored to the ORE sector Market sizing observations to date:

Service providers and supply chain biggest.How much do they spend? What is their interest

area? Offshore wind is biggest. Combinations? Europe. UK & NI SME most numerous, but some big players

around

More studies: spend of companies Competitor analysis

Page 22: Consultancy & Marketing studies for Offshore wind, wave and tide (ORE) Dr Gordon Dalton HMRC & Heather Middleton.

Thank you