Construction of adverts

Construction Of Adverts

Presentation By Luke Davenport

What is an advert?

An advert is a promotion made by a company to sell or introduce a product or service.

There are many different types of adverts in the media industry. These include the following; television, print-based, film/trailers, internet, radio, gaming, and billboards. These types of adverts found in different sources are known as mediums.

Adverts can be created in many variety of ways to help get the message across to their desired target audience to persuade to buy their product.

The content of advertsIn adverts, most companies required the following content to include in

their advert to help follow the AIDA principle to persuade their audience to buy their product

•Most adverts included the company/franchise logos to show who’s responsible of the product they’re selling.

•Most adverts who sell their products took a photo of a real product to show the audience what the product looked like. If they’re announcing a new service then they could design or photograph something that relates to it.

•They give information to describe what the product is all about to give attention and interest to the audience that would make them desire to buy it.

•Several adverts included a slogan to make it more fun and catchy so that people might want to buy it.

•Some adverts want to produce something imaginative to make people want to buy their product as another way of persuasion.

The style of advertsPromoting different products must relate to it if they wanted to sell it

to the right audience. They’re always focus on the style when they’re making a advert. They have used a variety of ways to entertain and persuade their audience of buying their product.

•Some adverts are created in a humorous way to grab attention to the audience

•Some adverts can be imaginative and relative to the product they’re promoting to give desire to the audience

The techniques of advertsAdverts often come across a suggestion to made their adverts

attracting attention and desirable. They had used different techniques to help make the audience buy the product.

•Celebrity Endorsements- Adverts that include celebrity cameo appearances

•Beauty Appeal- Adverts that focuses on beauty (beauty products)

•Escape- Adverts that makes the audience taking a vacation (focuses on holidays and trips abroad)

•Nurture- Adverts that involves emotions and feelings to make the audience aware of the situation (charities and events)

•Peer Approval- Adverts that involves friend to friend conversation (mobile phone adverts, video games)

•Intelligence- The way adverts created to make the audience unsure what the advert is all about.

MISE-EN-SCENEPreparation before filming to place props, sets, costumes, lighting, make

up and actors in front of the camera. It is a good way to analyze the aspects of adverts. Easiest way to remember this is the abbreviation

CLAMPS. As above all the equipment are the meanings of this abbreviation.

Costume- The way actors are wearing has put on many influences on the audience but it may or may not desire them to take action and buy the product. The only most common way to catch the audience’s attention is if only the advert is if it is all about fashion.

Lighting- Lighting is very important as we need the right amount of light to brighten up either a product or the person acting to highlight the most important so that they and the audience know what they’re talking about.

MISE-EN-SCENEPreparation before filming to place props, sets, costumes, lighting, make

up and actors in front of the camera. It is a good way to analyze the aspects of adverts. Easiest way to remember this is the abbreviation

CLAMPS. As above all the equipment are the meanings of this abbreviation.

Actors- Actors in adverts normally play important parts as the highlight of the company’s print based advert. Some which included celebrities which has later turned out to be really popular and that has got many people buying.

Make Up- It is used to help make the actors look beautiful and glamorous. Most commonly female actors use this but occasionally men do this but not very often. The more accurate amount of make up used, the better they look and more likely to influence the audience of purchasing their product or service.

MISE-EN-SCENEPreparation before filming to place props, sets, costumes, lighting, make

up and actors in front of the camera. It is a good way to analyze the aspects of adverts. Easiest way to remember this is the abbreviation

CLAMPS. As above all the equipment are the meanings of this abbreviation.

Props- When they use props, they must carefully choose so that when they produce their adverts it is aimed at the right proposal, idea and audience. (e.g.: If I wanted to make a Pepsi advert. The main prop is a bottle of Pepsi. Any other props is fine as long as it is not inappropriate like nakedness and seduction types).

Setting- If they wanted a theme in their advert then the setting must relate with that theme so that it aims right and makes sense (e.g.: If my theme is urban then the best location would be outside in the streets anywhere in the skatepark, town or standing front of graffiti wall.

AIDA PrincipleThe AIDA Principle is the abbreviation of the following four ways to get people to

buy their product or service. Attention, Interest, Desire and Action.

ATTENTION

This is the starting point of the AIDA Principle. To grab the audience’s attention, some adverts used slang language like ‘Oi’ and ‘Hey’ to turn their eyes round so that they can start paying attention to their advert.

INTEREST

The next part comes after the audience’s attention. Adverts now start to introduce their product and that’s when they start giving interest to their audience.

DESIREAdverts give further positive information about their product and sometimes explains why they want the audience to buy it and how you can get it. This is perfect timing for persuasion to get their audience to fall in love with the product.

ACTIONAdverts often end with a slogan to make the audience go out there and buy their product. The way adverts end this tells a message that means ‘go’ and ‘you know want it so go and buy it’.

MY CHOSEN ADVERT

This poster is in a black and white format. This represents as classic.

It has a fancy posh border around the poster to help make it look straight.

It includes artistic designs of farm animals. A couple at the bottom at both sides and the other in front of the marquee.

The name of the event is written in large because it is the main title. The year number is on the marquee underneath

The name of the location is written in bold to give further information to make the audience interest of going. Along with the date of the event above it to tell when it’s going to happen.

At the near bottom of the poster it tells us that the event is in aid of cancer research so that makes it as a charity event.

It gives further information about the event listing the cost and how to buy tickets by phoning the number. This may give desire to the audience to go there.

This poster advertisement I think aims at people who are interested in charities or particularly villagers because the way the advert is laid out with pictures makes me think about that.

ADVERT ANALYSIS•The colours looked peachy and it best suits for the setting because the advert is selling a beauty product so they set it at a high class spa centre to relate it.•A female model is laying down with her long silky smooth hair down. I found this attractive because the advert is all about selling a beauty product. She is also wearing a towel around her to show that she is having a spa treatment.•A photo of an actual product is used to show us what it looks like.•Product logo included so we know who the product belongs to.•It also gives information about a competition/prize giveaway to help get more people to buy the product.•When the writing is written in large it represents the main headline. In small this is where more information is given.

Thank You For Watching

Any questions?