Constructed Aesthetics

1Chris Ebbert

Achieving Beauty in a Product

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Form and Function

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Form

Function

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Form

Function

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Form

Function

ProportionCompositionReflectivityRadiiCurvesSurfacesSeamsDynamics

OpacityHighlightsShadowsShadow LinesFootprintSilhouetteMasculinity/ Femininity

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Form

Function



ErgonomicsHapticsAerodynamicsLife CycleManufacturing Constraints

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Form

Function

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Form

Function

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Form

Function

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Form

Function

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Form

Function

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Form

Function

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Form

Function

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FunctionErgonomicsHapticsAerodynamicsLife CycleManufacturing Constraints

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Physical needs

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FunctionErgonomics

HapticsAerodynamicsLife CycleManufacturing Constraints

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FunctionErgonomics

HapticsAerodynamicsLife CycleManufacturing ConstraintsPhysical Feedback

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FunctionErgonomicsHaptics

AerodynamicsLife CycleManufacturing Constraints

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FunctionErgonomicsHaptics

AerodynamicsLife CycleManufacturing Constraints

Managing the effect of elements

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FunctionErgonomicsHapticsAerodynamics

Life CycleManufacturing Constraints

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FunctionErgonomicsHapticsAerodynamics

Life CycleManufacturing Constraints

Managing the afterlife

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FunctionErgonomicsHapticsAerodynamicsLife Cycle

Manufacturing ConstraintsWorking within the framework of the possible

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FunctionErgonomicsHapticsAerodynamicsLife Cycle

Manufacturing ConstraintsWorking within the framework of the possible

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Form

Function

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Form

Function



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Form

Function



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Form

Function



Relationships of size

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Form

Function



Relationships of size

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Form

Function



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Form

Function



Relationships of position

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Form

Function



Relationships of position

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Form

Function



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Form

Function



How mirror-like a surface is

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Form

Function



How mirror-like a surface is

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Form

Function



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Form

Function



A centered line

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Form

Function



A centered line

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Form

Function



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Form

Function



Accelerated line

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Form

Function



Accelerated line

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Form

Function



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Form

Function



Consistency

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Form

Function



Consistency

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Form

Function



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Form

Function



How materials meet

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Form

Function



How materials meet

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Form

Function



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Form

Function



Implications of direction

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Form

Function




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Form

Function




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Form

Function




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Form

Function



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Form

Function



How well you can see through it

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Form

Function



How well you can see through it

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Form

Function



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Form

Function



Specks of grandeur

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Form

Function



Specks of grandeur

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Form

Function



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Form

Function



anchors

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Form

Function



anchors

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Form

Function



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Form

Function



Accents of darkness

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Form

Function



Accents of darkness

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Form

Function



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Form

Function



What you see from above

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Form

Function



What you see from above

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Form

Function



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Form

Function



What you see against the light

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Form

Function



What you see against the light

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Form

Function



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Form

Function



Gender specific impression

74Chris Ebbert

Form

Function



Gender specific impression

75Chris Ebbert

Beauty

76Chris Ebbert

A product is considered beautiful when…

…society largely agrees at the time…society largely agrees even after a long time

…its maker can explain why it’s beautiful, even if nobody else sees it… experts agree it’s beautiful, even if society disagrees

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The Problem with that is:We cannot plan this.

82Chris Ebbert




The Problem with that is:We cannot plan this.

Build Appreciation instead.

83Chris Ebbert

Factors Contributing to Appreciation

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Attraction

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A quality that causes an interest or desire in something

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A quality that causes an interest or desire in something

shiny curiosity

colours

gradientswonder

desire

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Beauty

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Providing a perceptual experience of pleasure or satisfaction


Zaha Hadid

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Zaha Hadid

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Mies van der Rohe

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Flaminio Bertoni

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Hasselblad

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Senses

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Sight – Hearing – Taste – Smell - Touch

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Highlights!

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Shadows!

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Contours!

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Colours!

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“Srrr…!”

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“Clonk!”

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“Woop!”

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“Click!”

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Smooth!

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Cold!

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Warm!

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Soft!

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Hard!

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User Experience

118Chris Ebbert

A person's…

• behaviours• attitudes• emotions

about using a product, system, or service.

Includes …

• practical, • experiential, • affective

… aspects of interaction and ownership.

(If systems: perceptions of…

• Utility• Ease of Use• Efficiency)

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A person's…



Includes …





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A person's…



Includes …





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A person's…



Includes …





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Association

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Making mental connections between unrelated things

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Cult

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Cult: group with socially deviant and novel beliefs and practices;

Followership; irrational.

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Factors Contributing to Appreciation

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Constructing Beauty

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Proportioning Systems

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Fibonacci

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Fibonacci

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Fibonacci

0.618

1

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Fibonacci

1

11

1

0.618

0.618

0.618

0.618

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Fibonacci

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Consider also:

GeomancySacred GeometryAnthroposophyGolden Angle

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Surface Construction

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Radii Curves Seams Highlights

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x

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x

Curve

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xRadius

Radius

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Seams

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Highlights

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Haptic Engineering

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Haptics we can plan for:

Surface Touch(hardness, roughness, texture, temperature)

Weighting(balance, force of activation)

Resonance(vibration, rigidity)

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Dynamics of Form

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Dynamics of Form

Which way is it moving?

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Dynamics of Form


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Dynamics of Form


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Dynamics of Form


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Dynamics of Form


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Dynamics of Form

Which is faster?

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Which is faster?

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Parallel or descending lines Ascending lines, fanning open

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Fragmented Unified

Which is faster?

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Opacity

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Which is more precious?

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Masculinity/ Feminity

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Aggression – angularity – higher weight Friendliness – soft shapes – lighter weight

Which is more manly?

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Shadows

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Which is lighter?

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Heavy Light

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Shadow Lines

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x

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x

Why?

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x

Line Continuity

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Form

Function

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Thank You.

Constructed Aesthetics

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