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Manomet Center for Conservation Sciences

Shorebird Recovery Project

Manomet Center for Conservation Sciences

Shorebird Recovery Project

A Healthy Delaware Bay is critical for shorebird recovery.

1) Research

2) Collaborate

3) Plan

4) Implement

People, Shorebirds, Horseshoe Crabs

ü  Define Audience ü  Identify Barriers ü  Identify Triggers for Change (Benefits) ü  Develop Strategies

Community-Based Social Marketing

•  In-depth interviews •  Phone survey - 400 households •  Asset map- Existing programs •  Pre- & post- experience

questionnaires from volunteers and leaders

•  4 community listening sessions •  Collaborations local orgs

Research to Understand Audience

Findings

•  People nearly unanimously value and appreciate the Bay.

•  But they lack specific knowledge

•  Hands-on contact is transformative •  Strong support for “speaking with one voice.”

Findings: •  Home-owners want to protect their

property •  Value of the natural heritage is entwined

with fishing and cultural heritages. •  Building relationships between

sportsmen and non-hunting conservation groups.

Photos: Delaware State Parks

The take-home message:

People love the Bay.

But they need more information and motivation to action.

Next Steps 1) Build an Alliance of partners-

conservation and non-traditional 2) Develop a unified message 3) Develop direct, actionable

commitments 4) Recruit more partners distribute the

methods and make commitments

Questions?

Laura Chamberlin Delaware Bay Program Coordinator

Manomet Center for Conservation Sciences 302-922-0682

[email protected]