Solution Provider Partner Program
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Solution Provider Partner Program
Introduction
#1Largest partner program to Marketers and Agencies in North America & in the UK
We have been operating since 1998
We have over 9,000 active partners
Our partners produce over $1B in revenue each year
Who We AreLeading provider of an on-demand suite of marketing solutions for small businesses and non-profits.
CUSTOMERS
575,000+EMPLOYEES
1,000+CTCT
Offers &Promotions
Events & Registrations
Newsletters &Announcements
Email Marketing
Feedback & Surveys
MobileAccess
Complete marketing solution
Partnership Goals
At Constant Contact, our objective is to:
Understand your individual goals
Recommend specific marketing plans that
meet your goals
Ensure open communication based
on your goals
Our Process
We provide personal attention to our Solution Provider Partners in working to:
Identify the opportunity Strategize on the best marketing approach
Manage the launch plan
Scope of Agreement
Our goals remain the same:
Make it easier for you to find more
opportunities with Constant Contact
products, generate even more growth for
your business, and make it easier for your
customers to find their next great client.
Pre-Commitment StageChannel Partner
Successfully spec out and organize all the components of the potential Channel Partnership where the scope and structure of the partnership is defined.
Legal BillingSales ForceOperations
Custom Services
Creative Copy / Content Web ServicesLanding Pages
/ SP AgreementsWeb Development
Channel Partner Launch Team
Successfully coordinate all the components of the Channel Partnership to go to market and provide assistance with the sales process.
Marketing (including local, regional, international events)
Packaging, pricing, and promotion. Creative Content Billing Engineering Custom Services
Digital (Video – Branding + Messaging Collaboration, Script writing collaboration.
‒ Screencast recording‒ Production (HD Broadcast Camera, Lights + Audio)‒ Post-Production (logging footage, editing, graphics,
etc…)‒ Music‒ Licenses (Youtube)‒ SEO Copywriting
Assisting with post contract marketing execution – which includes, but is not limited to:
Research has found that a 5% increase in customer retention can increase profits by 25 to 95%
Delivering Results
Through our strategic partnership, we expect to:
Grow yourBusiness
Expand yourOfferings
Ramp UpQuickly
Shorten yourSales Cycles
Increase yourWin Rates
Reduce yourCosts
Extend the Length of your Relationships
Improve yourSales Targeting
Launch Activities
• Customized email text to announce launch
• Screenshots and text for websites
• Launch webinar to network
• Sales enablement training & product demo
• Custom co-branded handout for online and in-person events
• Custom landing page
Customized Email Text to Partners’ Customers
Keep your business growing with Email Marketing and
iPromoteuDear Lauren,
As iPromoteu recently informed you, your one-year complementary Constant Contact Email Marketing account is about to expire.
There’s nothing to worry about! Simply schedule a time for us to callyou so you can keep your account active. You’ll save 30% off your
Screenshots for website
Designed to inform, educate, and empower your affiliates
Launch webinar to network
Increase affiliates sales effectiveness
enabling real business growth
Sales enablement training & product demo
Drive affiliate adoption with ready-to-use sell sheets
Custom co-branded handout
Custom Landing Page
Post Launch Activities• Free Constant Contact account and co-branded URL
• Monthly partner newsletter
• Access to live and recorded webinars
• Access to marketing resource center
• Dedicated partner and account manager
• 2 webinars to train partner network
• Engagement team follow-up post-marketing activities
• Customized promotional materials for web & email
• Constant Contact speaker at 2015 iPromoteu conference
• Post event email nurture
• Creation of landing page
Free Constant Contact Account for iPromoteU
Account and co-branded URL to drive affiliate
signups
Access to live and recorded webinars
Dedicated partner and account management
Strategize and collaborate with our partner experts
2 Webinars to train affiliate network
Live online webinars designed to help
affiliates learn best practices
Post-marketing sales engagement
Put our award-winning sales team to work for you
Customized promotional materials for web & email
Variety of Guides. All Can be Co-Branded, Text & Images
can be Customized
Constant Contact speaker at 2015 iPromoteu conference
Provide your network with an engaging and customized live seminar
Post event email nurture
Build relationship and trust with automated, consistent
and relevant emails
Testimonial“Constant Contact is a win-win for me and my clients. I am able to grow my revenues while helping
my clients grow theirs.”
Berry Eichner,Berry Eichner Consulting
“The best part of the Solution Providers program is the account managers, who act
as personal coaches. The individualized attention has really helped my company
increase revenue across the board.”
Kim Butler,The URL Dr.
“Access to Constant Contact’s support team as well as training and insight on their tools help HUTdogs stay up-to-date and focused on delivering valuable
solutions to our customers.”
David Finstrom,HUTdogs.
“”…I’m allied with a great and recognizable company. So many of my clients tell me about the radio and TV commercials and
how they thought of me when they heard/saw Constant Contact. There’s
nothing better than having my name and face attached to a Constant Contact commercial when I’m not even in it.”
Bonnie Kantor,Pressing Issues
Partner Channel Sales Alignment
Align your sales and marketing teams to maximize the ROI from our channel marketing efforts.
Channel Partnership Marketing Overview
Educate both sales and marketing teams on the state of the marketing campaign
How sales and marketing work together in this new partnership
Introduction to Constant Contacts Partner Intelligence
Introduce your sales team to the Constant Contact Products and Tools
In-depth tour of prospects and contacts and how to use them to meet your sales goals
One day partner on-site visit includes strategy and training around the following:
Lead Conversion
Campaign Development & ExecutionA campaign to get more leads from our partnership channel
A Constant Contact Consultant will build out each of the following campaign assets:
Call to ActionList
Segmentation
EmailCampaign
DevelopWorkflows
Custom Consulting
Content Audit & Content Mapping
Conversion Path Audit & Strategy
Email Marketing Strategy
Workflows, Lead Nurturing & Lead
Segmentation
Sales & Marketing Alignment
Analytics & Measurement
A customized consulting and training experience for your team. Work with a dedicated Constant Contact expert team to build a custom consulting service that fits your needs.
Custom Consulting Services could include, but are not limited to the following:
Constant Contacts Customer Retention Rates
2009 2010 2011 2012 20130
10
20
30
40
50
60
Average Revenue Months Linear (Average Revenue Months)
~10MONTHS
~40
~50
Experience an increased customer retention rate
through a CTCT partnership.
CTCT customers stay on average ~50 months
Screenshots and text for websites
Timeline for launch activitiesOur sales and marketing team will go to work right away to execute on our agreement.
Once the agreement is signed, we will:
Customized email text to announce launch
1 DAY 3 DAYS
At Partner Provisioning:
Free CTCT Account & Access to Portals for the Parent Partner
Co-Branded URL to Sign Up New Accounts Under
Partnership
Press Release Template for
Partner to Distribute
Product Support Via Phone, Email,
and Chat
3-4 WeeksCustom co-branded handout for online and in-person events
3-4 WeeksCustom landing page
7-8 WeeksLaunch webinar to network (includes product demo)
Creation of landing page
Timeline for post-launch activitiesOnce all launch activities are executed, we will continue to drive awareness, adoption, and promote best-practices so your network is successful.
Post-launch, our team will:
Free Constant Contact account and co-branded URL
2 WEEKS 3 WEEKS1 WEEK 7 WEEKS
Engagement team follow up post marketing activities
8 WEEKS
MonthlyMonthly partner newsletter
Ongoing• Access to live and recorded webinars• Access to marketing resource center
Dedicated partner and account manager
1 DAY
4 WEEKS 5 WEEKS 6 WEEKS
Customized promotional materials for web & email
2 webinars to train partner network
3-4 WeeksCreation of landing page
5 WeeksPost event email nurture
Add-On Opportunities
2-4 MONTHSLocal/National Event
Sponsorship Opportunities
4-6 WEEKSSeries of Webinars to Partners’ Customer
Base
6-8 WEEKSDevelopment of Video by Constant Contact,
Featuring Integration & Benefits
3-4 WEEKSCo-marketing Funds to
Market Constant Contact Through
Partners’ Paid Online Advertising Channels
VARIESAdditional Months of
Exposure on MarketPlace
4-6 WEEKSAdditional Custom
Templates for Partner to Send via CTCT or for Their Clients to
Send
These can be offered to middle and top tier partners, but should be discussed with marketing in detail, as they involve additional resources.
Accelerate Your Business. Now.
Do we have a deal?
Constant Contact will go ahead and begin
drafting a formal agreement/legal contract for
your review and approval.
Winning Together!
Deliverables Speaking Engagements Sales Meeting Product Demonstrations Campaign Creation
Coaching & Enablement Webinars Training Sessions Partner Resource Center
Webinars & Videos Email Nurture Customizable Materials Landing Page
??? in Spend
Thank You!
Thank You!
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