Considering the Digital Future (A Work in Progress) March 2014 Monday, October 6, 14
Considering a Digital Future
Aug 20, 2015
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Considering the Digital Future(A Work in Progress)
March 2014
Monday, October 6, 14
“The best way to predict the future is to invent it.”
-Robert Cannon, Internet law and policy expert
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5 Years
The future is a long way off, and as close as tomorrow.
15 Years Beyond
No one knows exactly what it looks like, but there are some things that are starting to bring it into focus a bit.
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5
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The Internet of Things
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7
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“Today's information technology is so dependent on data originated by people that our computers know more about ideas than things. If we had computers that knew everything there was to know about things—using data they gathered without any help from us—we would be able to track and count everything, and greatly reduce waste, loss and cost. We would know when things needed replacing, repairing or recalling, and whether they were fresh or past their best. The Internet of Things has the potential to change the world, just as the Internet did. Maybe even more so.—Kevin Ashton, That 'Internet of Things' Thing, RFID Journal, July 22, 2009
Internet of Things - from 2009.
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“A global, immersive, invisible, ambient networked computing environment built through the continued proliferation of smart sensors, cameras, software, databases, and massive data centers in a world-spanning information fabric.
Information sharing over the internet will be so effortlessly interwoven into daily life that it will become invisible, flowing like electricity.”
—Digital Life in 2025, Pew Research Center, 2014
Internet of Things in 2025
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Wearables: Fuelband, FitBit, Medical tracking, quantified-selfSelf
Home
Car
Connected Appliances: Nest, GE’s Brillion, Philips Hue, ATT&T, Sonos
4G Connectivity: OnStar, Ford’s Sync, wifi hotspots, remote control
Internet of Things in 2014
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Dial Up - computer terminal
Broadband Wifi - Home networking
4G LTE - Mobile broadband
Google Fiber - 100 Times faster than today’s broadband
Connectivity is changing
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Complexity
Privacy Security
Usability
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Internet of Things + Big Data (Customer Insight) = Predictive Marketing
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The past was brand-centric and the present is consumer-centric, but the future will be predictive technology-centric.
Marketing’s role will be to convince the predictive engine that it’s this brand and this product that should be recommended to this user at this specific moment.
Think Google Maps, not for driving your car, but driving your life.
Predictive Marketing
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People are tired of being overwhelmed by decisions. They want certain outcomes and want guidance in achieving them—leaving the details to the alter predictive ego might be an enticing solution.
But....humans are weird and messy creatures- eliminating choice and perfecting the act of delivering the right product at the right time at the right place might make life really boring.
This is an opportunity for brands. Those that make space for fun and self expression will be successful.
When everything’s predicted, where is the space for discovery and surprise?
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Ray Kurzweil predicts an exponential increase in technologies like computers, genetics, nanotechnology, robotics and artificial intelligence.
He says this will lead to a technological singularity in the year 2045, a point where progress is so rapid it outstrips humans' ability to comprehend it.
Let’s go bigger...
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Trillions, by Peter Lucas, Joe Bailey & Mickey McManus
We are facing a future of unbounded complexity. There are already many more computing devices in the world than there are people. We have literally permeated our world with computation. But more significant than mere numbers is the fact we are quickly figuring out how to make those processors communicate with each other, and with us. We are about to be faced, not with a trillion isolated devices, but with a trillion-node network: a network whose scale and complexity will dwarf that of today’s Internet. And, unlike the Internet, this will be a network not of computation that we use, but of computation that we live in.
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Trillions - business take-aways
1. Complexity is inevitable, but bad complexity will kill you. Consider how you can foster beautiful complexity. Nature and evolution are the best teachers.
2. Design is not a paint-job or product styling or user-interface "look and feel." Properly understood, design is the whole shooting match. If your organization isn't design literate you risk becoming a dinosaur lumbering among agile predators running around at your feet.
3. Make your products and services human literate. Human beings are vastly more complex, subtle, and important than machines. We've spent a half-century believing that people should become "computer literate." That's precisely backwards. Computing should become "human literate."
4. Computing needs to fade into the woodwork so that humans living their lives can come to the foreground. Think of ways you can use connectivity and computing to hide and tame complexity for your customers. They don't really want to think about computers, they want to think about doing their jobs and living their lives.
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20
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https://www.youtube.com/watch?v=ouP9xNujkNo
The Tangible Media Group at MIT's Media Lab - designing the future
THAW: screens that interact with each other
https://vimeo.com/105950126
InForm: a dynamic shape display.
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