Considerations When Developing a New Website

3301 N.E. 1st Avenue, Penthouse 2, Miami FL 33137 ph: 305.752.9400 fax: 305.675.6404 e: [email protected] u: www.thefactoryi.com

Limited Only By Our Imagination

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http://www.thefactoryi.com


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Web Sites Supporting the Arts

OnlineDevelopment

Topic of Discussion

• Who is The Factory Interactive?

• Your Current Site

• Design: Your audience, materials and you.

• Getting people to come to your website.






OnlineDevelopment

Topic of Discussion

Who Is The Factory Interactive?Founded in 1998, The Factory Interactive is fueled by a

passion for developing strong, beautiful and enduring

messages that are conceived through the marriage of design

and technology. We are explorers of possibility and architects

of memory. We create rich, immersive experiences that

increase message retention and reward the audience. We give

personality to product resulting in a stronger, more effective

brand.






OnlineDevelopment

Topic of Discussion






OnlineDevelopment

Topic of Discussion






OnlineDevelopment

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OnlineDevelopment

Topic of Discussion






OnlineDevelopment

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OnlineDevelopment

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OnlineDevelopment

Topic of Discussion

Improving Your Current Website

Consider new ways to look at your web site and

methods to leverage technology in order to make

your web presence more successful.

• Realistic Goal Setting

• Design Considerations

• Tools and Methods to Drive Traffic






OnlineDevelopment

Topic of Discussion

Goal Setting

The Maturity of New Media

• Multiple Access Points






OnlineDevelopment

Topic of Discussion

Goal Setting

Faster Speeds

•Akamai State of the Internet 2009






OnlineDevelopment

Topic of Discussion

Goal Setting

Picking New Technologies To Leverage

• Flash > AJAX >> HTML5






OnlineDevelopment

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OnlineDevelopment

Topic of Discussion

Goal Setting

Understanding New Usage Behaviors

• User Sophistication• Purpose Driven Visits and Properties• User Experience (Battling Impatience)

P O W E R E D b y S E R V I C E™






OnlineDevelopment

Topic of Discussion

Goal Setting

Common Web Site Goals

Goal: Provide Information / Raise Awareness• Static Content (no CMS)• Infrequently Updated Content (Limited CMS)• Frequently Updated (Full CMS)• Real-Time (Feeds / API)






OnlineDevelopment

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OnlineDevelopment

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OnlineDevelopment

Topic of Discussion

Goal Setting


Goal: Provide Methods of Getting In Touch• Phone• Forms• Email• Customer Relationship Management • Live Chat






OnlineDevelopment

Topic of Discussion

Goal Setting


Goal: Direct Sales of Goods / Services• E-Commerce• Software as a Service






OnlineDevelopment

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OnlineDevelopment

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OnlineDevelopment

Topic of Discussion

Goal Setting


Goal: Direct Organizational Involvement Using Social Constructs• Community Building• Open Source• Crowd Sourcing






OnlineDevelopment

Topic of Discussion






OnlineDevelopment

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OnlineDevelopment

Topic of Discussion

Goal Setting

Common Web Site Goal Mistakes

Problem: Not Knowing Your Audience• How Old Are They?• Where Do They Live?• How Will They Use the Web Site?• Not Having Enough Content / Features• Having Too Much Content / Features






OnlineDevelopment

Topic of Discussion






OnlineDevelopment

Topic of Discussion

Goal Setting

Feature Creep

Problem: Just one more thing!• Trying To Do Too Much• Jack Of All Trades...Master of None






OnlineDevelopment

Topic of Discussion

Designing Your Web Site

Know Your Audience

• How Old Are They?• Where Do They Live?• How Will They Use the Web Site?• What Are They Expecting From You?






OnlineDevelopment

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OnlineDevelopment

Topic of Discussion


Know Your Materials

• What Kinds of Materials Do You Have?• How Do They Need To Be Presented?• Does Your Audience Have Special Considerations?• How Can You Use Your Materials To Interact?






OnlineDevelopment

Topic of Discussion


Design with a Purpose

• Use Emotive Imagery• Develop Powerful Calls to Action• Engineer An Intuitive User Workflow• Ensure Your Message is Clear and Concise• Don’t Try And Do Too Much






OnlineDevelopment

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OnlineDevelopment

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OnlineDevelopment

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The K.I.S.S. Theory

• Does it really NEED to be there?• Can it be done another way?• Is Someone Already Doing It Better?






OnlineDevelopment

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OnlineDevelopment

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Don’t Reinvent the Wheel

• Using Application Programming Interfaces (APIs)• Integrating With Pay-As-You-Go Services• Collaborating With Others In Your Market






OnlineDevelopment

Topic of Discussion


Considering Flash?

Pros: Interactivity, Video Delivery, CompatibilityCons: Impacts Search, Annoying, Slow, Compatibility






OnlineDevelopment

Topic of Discussion

Driving Traffic

Content is King

• Offer Something Worthwhile And Unique• Develop Your Own Personality (Be Creative)• Keep Information Relevant and Up-To-Date






OnlineDevelopment

Topic of Discussion

Driving Traffic

Get Others Involved

Start Using Social Media Constructs• Twitter• Facebook• LinkedIn






OnlineDevelopment

Topic of Discussion

Driving Traffic

Network, Network, Network

• Create a Blog• Tweet and Retweet!• Be Search-Engine Friendly• Develop Your Own Voice and Get Out There!






OnlineDevelopment

Topic of Discussion

Driving Traffic

Paying For Traffic

• Pay-Per-Click Search Advertising• Content Network Keyword Advertising• Display Advertising• Co-Opted Email Marketing• Influence Marketing






OnlineDevelopment

Topic of Discussion

Standing Out from the Crowd

Don’t Be an Also-Ran

• Exploit the Pillars of Your Success• Do It Well or Don’t Do It• Offer Something Different






OnlineDevelopment

Topic of Discussion






OnlineDevelopment

Topic of Discussion

Standing Out from the Crowd

Last But Not Least:

•Stay Relevant•Be Different•Build a Niche•Be Approachable






Social MediaTopic of Discussion

For More Info Visit Our Site: www.thefactoryi.com

Joshua HancikChief Technical OfficerThe Factory Interactive

e. [email protected]

p. 305.752.9400

f. 305.675.6404







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