x Case Study: Conserve Energy SoCal Challenge: Responding to gas leaks in Southern California, SoCal Gas was commissioned to raise local awareness around conservation, including how and why to conserve in the summer of 2016. Solution: Create community buzz around conversation and “Conserve Energy SoCal” through local activations to inspire social media engagement. Work with local business on timely partnerships to encourage SoCal residents to get out of the house during the summer and conserve energy. Results: over 30 pieces of coverage, with over two million impressions and 1.3 million social media impressions.