Conser gs1 mobile com

GS1 MobileCom:Enabling New Shopping Experiences

Conser Lee

Head of Industry Engagement

GS1 Hong Kong

GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities

Agenda

1. GS1 and GS1 MobileCom

2. MobileCom Applications in the region


Who is GS1?

GS1 - a not-for-profit organisation

dedicated to the design and implementation of global standards to improve the efficiency and visibility of supply chains globally and across sectors

�VISION - A world where things and

related information move efficiently and securely for the benefit of businesses and improvement of people’s lives, everyday, everywhere.

The most widely used supply chain standards system in the world

4

GS1 System of Standards

Implementation, Consultancy and Training

Industry Engagement and Adoption

Retail Consumer Goods / Healthcare /Retail Consumer Goods / Healthcare /

Food / Toys / Apparels & Textiles / Food / Toys / Apparels & Textiles / Consumer Electronics/ LogisticsConsumer Electronics/ Logistics


Global reach, local presence

109 Member Organisations.150 countries served.

2,000+ people helping us.

Countries with a GS1 Member Organisation

Countries served on a direct basis from GS1 Global Office (Brussels)

Mobile Phones - Communication

Channel Brings Business and People Closer

•Increasing Phone Penetration - there are over 3 billion mobile phones worldwide. This means that over 40% of the world’s population carries a mobile phone, far more than use a computer or have access to the internet. In many developed countries, mobile phone penetration is above 90% and developing countries are catching up fast.

• More personalised relationships between businesses and consumers are possible via mobile phones.

• Emerging applications and services that add value to physical products and brands and go beyond limits previously imposed (such as extended packaging) already exist today on mobile phones.

• Convergence of different technologies on single devices that are available anywhere and anytime is allowing existing technologies(such as the internet) to evolve and extend their reach even further.

Mobile Services


Mobile

Portals

Mobile

Portals

… but the market is fragmented

Different mobile

barcodes

Different

mobiledevices

Different mobile & internet

networks

Different

informationsources

Questions from brands and retailers: Interoperabilty? Scaleability? Rate of technology change? Technical knowledge? Investment?

WebsitesWebsites

Company

Databases

Company

Databases3rd Party

Databases

3rd Party

Databases


GS1 brings

together

companies

representing

all parts of the

supply chain

GS1: Bringing companies together

Manufacturers, distributors,

retailers, hospitals, transporters,

customs organisations, software

developers, local and international

regulatory authorities, and more

work together under our leadership to create standards


GS1 MobileCom Vision

All consumers have access to trusted product information and related services via their mobile phones.

All stakeholders use GS1 standards to make this possible and so ensure interoperable, scalable and cost-effective applications.

In general, collaborative Mobile Commerce applications are enabled by an open infrastructure.


MobileCom Steering Committee:

Who is GS1 MobileCom Group today ?

Australia

Austria

Belgium

& Lux.

Canada

Chile

China

Costa Rica

Croatia

Czech Republic

Egypt

Finland

Germany

Hungary

India

Italy

Korea

Latvia

Malaysia

Mexico

Netherlands

Panama

Poland

Russia

Singapore

Spain

Sweden

Switzerland

Taiwan

Tunisia

UK

US

Some of the 200+ Companies Involved Other GS1 Member Organisations Involved

GS1 Global Forum 2010 - From vision to action, GS1 united for new opportunities 12

What has been developed?

Feb 2008

MobileCom

White Paper

Dec 2008

Extended

Packaging

Feasibility Study

Sept 2008

Position Paper

on Data Carrier

for Mobile

Commerce

Feb 2009

Extended

Packaging

Pilot Handbook

Jan 2010

Mobile In Retail

White Paper

http://www.gs1.org/mobilehttp://www.gs1.org/mobile


MobileCom Applications in the Region

MobileCom Applications in the Region

•Australia

• GoScan

•Hong Kong

• Mobile BarcodePlus

•Japan

• eGift

•Korea

• Price Comparison

•Malaysia

• Halal Food Portal


GoScan

GoScan1 iPhone application developed in collaboration with Deakin University and Nestle

•Database extract from GS1net of Nestle items, supplemented with

allergen information from Nestle

•Data re-hosted at Deakin University, with view to move infrastructure

to GS1 Australia

•Deakin develops iPhone app as proof of concept

Aim:

•To develop an iPhone app to display extended packaging

information as a basis for future attribute data being displayed.

•To aid research into evaluating consumers perceptions of the

usefulness and ease of use of the technology and examine consumer’s

behaviour on their purchasing choices.

•To provide learnings to GS1 Australia


GoScan Data Flow

GS1 NET CatalogueExtract of Nestle GTINs

Nutritional DB

Smart Phone

Product Router

Proxy Server

Carrier

Security Layer

Nutritional Info

Customer MobileApplicationWidget

QSN TechnologiesBarcode Reader

TelcoInfrastructure

Acratus

DeakinUniversity

Look Up Service

Stastistic

Telco

GS1 Australia

Modified Red Laser app to GS1Au specifications

User

SupplementaryData – Nestle GTINsWith Allergenic Data


� Engage GO@L (Association

of Green, Organic at Living) to

provide more value added

information /solutions via

mobile BarcodePlus (ie

extend the packaging information on mobile phone)

� Product authentication Information

� Product Registration for Bonus Point redemption

� Mobile Coupon

Retail Application – Using iPhone

Check Extended Packaging Information

Enter GTIN

Scan Barcode

Show detail Product

Information

Open Application

Extended Packaging Information

Photo Gallery

Product Image

Advertisement

Extended Information

Use/Function/Nutrition

Allergy/Recipe

Basic Information

Product Category

Name/Description

Product Registration& Bonus Point

Open Application

Login

Enter GTIN

Scan Barcode

Register Product & Gain Bonus

Point

Mobile Coupon

Open Application

Check Available Coupon

Check Coupon

Redemption History


Gift Sender Gift Recipient

�download eGift’s URL

�send eGift’s URL via mobile mail

POS scanning(1D Bar code)

�visit to shop

�get goods free

(just like a free coupon)

� purchase eGift by

mobile billing

Information provider

Payment servicer

no membership entryno mobile wallet

ONLY receive eGift by own mobile phone,

It’s very convenient

Seven-Eleven (over 12,000 stores)

Server

(Retailer)

Retail Application – Mobile Gift Coupon


Retail Application – Price Comparison


<KorEANnet Mobile API Service>

6 months’ work plan:•GS1 Korea smartphone application that will link GTINs and manufacturers mobile websites is being planned.

KoreanNetLink

KoreanNetLink

Mobile

APP

MOBILE

API

1. Scan Barcode

4. Result

(Price Comparison)

Mobile ServiceDB

2. Request Barcode No

3. Barcode No

6. Product Information*

PriceDB

BarcodeRegistration Campaign

[Vendor]

5. Product information

with Barcode No

[Smartphone User]

* When the product is not

registered in KorEANnet

Major internet Portals


Retail Application – e-Halal Portal Authentication of Halal Status

Verify halal products via SMS or Internet uisng GTINs as product ID

Via SMS

• Key in Halal 955 6041601597

• Send to 32728 [DAPAT]

• Information received from JAKIM’s

database on halal status of product

Via Internet

• www.halaljakim.gov.my

• Click on eJakim, click on “Carian Bagi Produk

Halal” [Search for Halal Products]

• Click on any of the icon Bar Code; Diskripsi

[Description] or Syarikat [Company], depending on

whether search is by GTIN, description or company

• Information on expiry date of halal certification and

validity status of certificate will be given

Thank You

Conser gs1 mobile com

Documents

mobile phone

mobile phones

mobilecom applications

deakin university

retail application

gs1 united

consumers

product