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Consensus Adspend Forecast May 2010
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Consensus Adspend Forecast

Jan 01, 2016

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raphael-hardy

Consensus Adspend Forecast. May 2010. Consensus Forecast: Total Advertising Expenditure. Current prices, y/y % change. Source: Warc ‘Consensus Forecast May 2010’. Consensus Forecast: Newspaper Advertising Expenditure. Current prices, y/y % change. Source: Warc - PowerPoint PPT Presentation
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Page 1: Consensus Adspend Forecast

Consensus Adspend Forecast

May 2010

Page 2: Consensus Adspend Forecast

Consensus Forecast:Total Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

Australia 3.9 3.8

Brazil 11.1 6.8

Canada 3.2 3.7

China 12.6 15.5

France 1.1 2.1

Germany -1.0 0.3

India 11.2 12.5

Italy -1.2 1.7

Japan -1.8 -0.9

Russia 8.7 10.8

Spain -1.2 1.6

UK 1.6 2.8

US -0.1 1.9

Global 2.8 3.8

Page 3: Consensus Adspend Forecast

Consensus Forecast:Newspaper Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

Australia 2.3 1.4

Brazil 9.2 4.4

Canada -4.1 -2.0

China 2.3 1.7

France -2.4 -1.3

Germany -2.2 -0.5

India 9.7 12.8

Italy -6.8 0.3

Japan -5.9 -6.6

Russia 7.6 10.3

Spain -6.1 -1.7

UK -3.6 -0.6

US -10.6 -3.9

Page 4: Consensus Adspend Forecast

Consensus Forecast:Magazine Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

Australia -0.6 1.4

Brazil 8.4 5.7

Canada -0.4 1.2

China 6.8 6.8

France -4.1 -2.6

Germany -3.5 -1.7

India 8.3 10.4

Italy -7.8 -0.1

Japan -6.0 -2.7

Russia 7.7 11.0

Spain -5.3 -4.0

UK -3.2 -1.2

US -6.0 -2.0

Page 5: Consensus Adspend Forecast

Consensus Forecast:Television Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

Australia 5.5 4.2

Brazil 11.2 6.4

Canada 3.3 1.1

China 11.9 12.2

France 1.3 1.6

Germany -0.4 -0.1

India 12.2 12.0

Italy -0.7 0.3

Japan -1.6 -0.2

Russia 11.2 13.0

Spain -2.8 0.7

UK 2.6 2.7

US 3.7 1.5

Page 6: Consensus Adspend Forecast

Consensus Forecast:Radio Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

Australia 1.2 2.1

Brazil 8.4 6.4

Canada 3.0 3.9

China 8.2 9.1

France 0.2 1.1

Germany -0.5 0.2

India 14.4 13.0

Italy -1.4 0.8

Japan -4.4 -3.5

Russia 6.9 9.4

Spain -0.7 -0.5

UK -0.8 -1.7

US -1.0 1.7

Page 7: Consensus Adspend Forecast

Consensus Forecast:Cinema Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

France 3.3 5.6

Germany -3.5 0.5

Italy -7.1 0.2

Spain -7.2 -3.5

UK -0.1 1.7

US 5.5 7.5

Page 8: Consensus Adspend Forecast

Consensus Forecast:Outdoor Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

Australia 7.0 3.7

Brazil 8.3 4.2

Canada 5.5 3.7

China 9.9 11.9

France 0.4 1.5

Germany -2.3 0.3

India 6.8 12.7

Italy -4.1 -0.6

Japan -2.0 -1.2

Russia -0.5 12.8

Spain -2.5 -0.9

UK 2.4 4.1

US 1.9 5.4

Page 9: Consensus Adspend Forecast

Consensus Forecast:Internet Advertising Expenditure

Source: Warc ‘Consensus Forecast May 2010’

Current prices, y/y % change

2010 2011

Australia 13.3 12.0

Brazil 23.4 20.2

Canada 18.3 17.7

China 28.6 39.9

France 9.7 9.9

Germany 9.3 10.0

India 28.6 18.1

Italy 12.7 15.9

Japan 6.5 8.1

Russia 22.1 23.4

Spain 11.5 13.4

UK 6.6 5.6

US 10.2 13.5