Conoce a tu público: geolocalización, comunidades y perfiles en redes sociales

Conoce a tu público: geolocalización,

comunidades y perfiles en redes sociales

Alejandro González

@nihilistBird

[email protected]

Qué hacemos

• In-store analytics• Social listening+analytics• Data visualization• Citizen Science• Inmersive dataviz

Social Listening Tools

• How much about my brand? [presence] (<-2006)• What exactly do they say? [message] (2006-2010)• Where, how and who? [user] (2010->)

Where?

Geohashing: BCNBeats

http://bcnbeats.com/

12+ meses de datos geolocalizados InstagramFoursquareTwitterBicingTraffic

60 millones de puntos

https://vimeo.com/65518726

Geohashing

http://en.wikipedia.org/wiki/Geohash

¿Qué es un geohash?Un sistema de agregación espacial basado en longitud+latitudEstructura espacial jerárquicaLa precisión se degrada progresivamenteEn el dominio publico

Geohashing

http://en.wikipedia.org/wiki/Geohash

Geohashing

http://geohash.gofreerange.com/

Geohashing

http://www.elastic.co/guide/en/elasticsearch/reference/current/search-aggregations-bucket-geohashgrid-aggregation.html

Geohashing+hashtags

Geohashing: #sonar2014

Geohashing: #sonar2014#sonar2014BCN (general)

Geohashing: #DGT

Geohashing: #DGT

Geohashing: #DGT

Geohashing: #DGTBCN (general) #DGT

Geohashing: #DGT

Spatial aggregation

Twitter Feed

DB Hashtag aggregation

Spatial skew

Time skew

Hashtag classfication

Final results

How?

Viralization

https://twitter.com/derm_seborreica/status/473373253600542720

Viralization

Viralization

Viralization

Viralization

Comm1Seed

Comm2Seed

Comm3Seed

Who?

Profile mining

LexiconCorpus

https://medium.com/@outliers/mineria-de-perfiles-politicos-en-twitter-19972efaf309

Profile mining‘Podemos’ fanbase affiliation

https://medium.com/@outliers/mineria-de-perfiles-politicos-en-twitter-19972efaf309

Profile miningPSOE fanbase affiliation

https://medium.com/@outliers/mineria-de-perfiles-politicos-en-twitter-19972efaf309

Perfiles

http://www.faceplusplus.com/

Perfiles~= 1 millón de tweets descargados (1% Twitter)~= 50.000 tweets ‘geocodeados’ (Nominatim)~= 50.000 peticiones a Face++~= 25.000 resueltas (avatar activo)~= 5.000 caras analizadas

Perfiles

http://oscaroutliers.cartodb.com/viz/def7c36e-d2ed-11e4-ba69-0e018d66dc29/embed_map

Perfiles

http://oscaroutliers.cartodb.com/viz/06a3056a-d2ec-11e4-88e6-0e0c41326911/embed_map

Perfiles

http://oscaroutliers.cartodb.com/viz/667310c6-d2eb-11e4-a49f-0e9d821ea90d/embed_map

Gracias

Alejandro González

@nihilistBird

[email protected]