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1. What is Ebola? One of the most deadly viruses on earth.
Named for the Ebola River in the DRC, where the first outbreak
occurred in 1976. Infectious, marked by fever and severe internal
bleeding: hemorrhagic fever. Long incubation period of 8-21 days.
Early symptoms include fever, muscle weakness, sore throat and
headaches. Transmitted through contact with blood or body fluids
from an infected person.
2. Where does it come from? Natural hosts are thought to be
fruit bats living in tropical African forests. Humans get it from
the blood, organs or bodily fluids of infected wild animals: bush
meat (chimps, bats, antelope, porcupines) found ill or dead in the
rainforest. Once in the population, transmitted through close
contact with the individual, burial ceremonies, items saturated
with blood.
3. Ebola: Who is at Risk? Health Care Workers Family Members
Ambulance Drivers Burial Team Members
4. Sources of Export of Ebola Local Nationals International
Travelers Returning Volunteers & Health Care Workers
5. Top Ten U.S. Google Searches of 2014 1.Robin Williams
2.World Cup 3.Ebola 4.Malaysia Airlines 5.Flappy Bird 6.ALS Ice
Bucket Challenge 7.ISIS 8.Ferguson 9.Frozen 10.Ukraine
6. Department Name Goes Here US Senator John Cornyn Texas
Congressman John Zerwas
7. Rules of Crisis Communications Know your facts. Put the
facts in writing. Create graphics. Put together an online media
kit. Use the best experts you can find as your spokespeople and
COACH them! Be selective about the media you talk to. Avoid press
conferences with no information.
8. Dr. Tom Ksiazeks Outbreak Experience 1977 H1N1 Reemergence
in Asia 1989--1990 Reston Ebola virus, U.S. and Philippines 1993
Hantavirus Pulmonary syndrome, Southwest U.S. 1994 Machupo virus,
Bolivia 1995 Ebola in Kikwit, Zaire 1996 - Ebola Reston, Alice
Texas and Philippines 1999 Nipah virus, Malaysia 2000 - Rift Valley
Fever, Saudi Arabia and Yemen 2000 - Ebola, Uganda 2003 SARS 2005
Marburg , Uige, Angola 2007 Ebola Zaire, Luebo, DRC 2007/8
Bundibugyo (fifth Ebola virus), Uganda 2008--Marburg in travelers
from U.S and Netherlands, Queen Elizabeth Park, Uganda 2008 LuJo
virus, Zambia and South Africa 2008 Ebola Reston virus in pigs,
Philippines 2007--2010 Marburg virus studies (bats), Africa 2014
Ebola virus, Sierra Leone, West Africa August 11 September 25,
2014
9. Dr. Tom Geisbert
10. Dr. James Le Duc
11. Dos and Donts of Media Relations 1. Never do an interview
on the fly. 2. Get information prior to doing the interview: Who is
the reporter? When is your deadline? What is the story about? Who
else are you talking to? When will it run/air? 3. Always prepare
your key messages & prepare your messenger 4. Never speculate
5. Never go off the record 6. If you dont know the answer, admit
it, offer to find out the answer, and follow-up 7. Dont feel the
need to fill silence 8. Use notes 9. Never ask to see a story
before it runs/airs 10. Remember that anything you say can and
might be used against you.