SOCIAL NETWORKING IN IRELAND FACEBOOK 46% 54% 900 NEW PROFILES EVERY DAY + 4 % GROWING 1,942,980 USERS 49% of the population, over 15 years of age, are on Facebook 13 – 17 years of age 13 % 25 – 34 years of age 31 % 55 + years of age 5 % 45 – 54 years of age 8 % 35 – 44 years of age 17 % 18 – 24 years of age 24 % FACEBOOK USERS BY AGE 39 % OF IRISH PARENTS DON’T ALLOW THEIR CHILDREN TO HAVE A SOCIAL NETWORK PROFILE IRISH KIDS 9 TO 12 YEARS OF AGE 21 % HAVE A FACEBOOK PROFILE Admitted to faking the age on their profiles 49 % Admitted to having their profiles set to public 14 % Listed their home address and telephone number 6 % Listed their school 11 % Have more than 100 contacts 8 % Contacted people they didn’t know 25 % IRISH KIDS 13 TO 16 YEARS OF AGE 47 % HAVE A FACEBOOK PROFILE Admitted to faking the age on their profiles 14 % Admitted to having their profiles set to public 8 % Listed their home address and telephone number 11 % Listed their school 58 % Have more than 100 contacts 35 % Contacted people they didn’t know 22 % FACEBOOK CHECK-IN’S According to Facebook the number of Irish people accessing the network from their mobile has increased to 800k TOP CHECK-IN LOCATIONS Dublin Airport 7,484 Dublin Airport Terminal 2 5,570 Aviva Stadium 4,202 Dublin International Airport 4,133 Temple Bar 2,608 The 02 2,468 Croke Park 2,050 Terminal 1, Dublin Airport 1,939 Cineworld 1,479 02 Arena Dublin 1,325 SOCIAL NETWORKING IN IRELAND YOUTUBE 1,3 million USERS 400 million VIEWS EACH MONTH 500 K users DAILY UNIQUE TRAFFIC 2.1 million UNIQUE USERS EACH MONTH SOCIAL NETWORKING IN IRELAND TWITTER + 11 % GROWING * 385.000 PEOPLE HAVE ACCOUNT * 30 % 21 % 73.500 80.850 * The number of adults over the age of 15 THE DAILY USAGE THE DAILY USERS 5 60.000 users active each 5 day 159.000 tweets were sent for day 177.000 active accounts Active accounts are those who sent at least one tweet during last mounth SENT 10 OR MORE TWEETS 22 % IN A 5 DAY PERIOD SENT LESS THAN 10 TWEETS IN A 5 DAY PERIOD 78 % SENT ONLY ONE TWEET IN A 5 DAY PERIOD 47 % HOW TWITTER IS USED P R E S S 71% of journalists use Twitter as a news source MENTIONS OF TWITTER IN THE IRISH MEDIA 2008 16 MENTIONS EACH MONTH 2011 2058 MENTIONS EACH MONTH 27 % of mentions were related to entertainment 27 % of mentions were related to politics 28 % of mentions were related to sport SOCIAL NETWORKING IN IRELAND LINKEDIN + 11 % GROWING 472,687 LINKEDIN PROFILES THE AVERAGE USER Ireland still has the second highest penetration of LinkedIn users in the world - Is aged between 35 and 44 - Employed - Living in Dublin - AB social class 2 nd 2 % of the unemployed are on LInkedIn LinkedIn’s reach in Ireland has increased until 21 % OF USERS LOG IN DAILY 9 % LOG IN EVERY COUPLE OF DAYS 11 % LOG IN WEEKLY 31 % SOCIAL NETWORKING IN IRELAND FOURSQUARE 13.000 UNIQUE VISITORS [estimated cookies] - 53.000 Page views - 17.000 Total visits 10.000 UNIQUE VISITORS [estimates users] 0,3 % REACH AVERAGE VISIT FOR COOKIE 1.3 AVERAGE TIME ON SITE 3 MINS 20 SEC REFERENCES - Comscore - Daragh Doyle, Content is King Conference 2010. From Edelman video “Social Media in Ireland”. - Facebook.com data from Facebook’s self service ad creator. - Ipsos MRBI – Some of the Ipsos data came from their Twitter account, in this case the individual tweet has been referenced above. - Kantar PRII - Knexsy.com – Some data provided by email, some via RTE’s TwitterOnTrial documentary Knexsy provided research data for. Most stats have been individually referenced in the post. - LinkedIn data from the LinkedIn ad’s creator. - London School of Economics Study. - SocialBakers 47 % OF FACEBOOK USERS LOG IN DAILY 24 % EVERY COUPLE OF DAYS 12 % LOG IN WEEKLY communication attitude SOCIAL NETWORKING IN IRELAND