Connections Accounting Copyright 2007 Connections Accounting Corp. Steve Mitchell Mary Ellen Matsui Dan Racicot Geoff Scoates.

Connections AccountingConnections AccountingConnections AccountingConnections Accounting

Copyright 2007 Connections Accounting Corp.Copyright 2007 Connections Accounting Corp.

Steve MitchellSteve MitchellSteve MitchellSteve Mitchell Mary Ellen MatsuiMary Ellen MatsuiMary Ellen MatsuiMary Ellen Matsui

Dan RacicotDan RacicotDan RacicotDan Racicot Geoff ScoatesGeoff ScoatesGeoff ScoatesGeoff Scoates

Connections AccountingConnections AccountingConnections AccountingConnections Accounting

What Connections What Connections

Accounting DoesAccounting Does

Our Value PropositionOur Value Proposition

Ecosystem FacilitationEcosystem Facilitation

Guerilla MarketingGuerilla Marketing

GoalsGoalsConclusionConclusion

Connections AccountingConnections AccountingConnections AccountingConnections Accounting

Small/Medium Size Businesses Small/Medium Size Businesses and Bookkeepersand Bookkeepers

Drop Losers, Harvest WinnersDrop Losers, Harvest Winners

Industry BenchmarkIndustry Benchmark

Service LineService Line

CA’S Business ModelCA’S Business ModelCA’S Business ModelCA’S Business Model

Connections AccountingCertification Course

Bookkeepers Sales Force

Connections Accounting

Medium Business

Small Business

Government Investors Distributors

Universities & Colleges

Suppliers

Clients

Clients Clients

Suppliers Suppliers

Partner Accounting Firm

Uncertified Bookkeepers

Chamber of Commerce

Ecosystem FacilitationEcosystem FacilitationEcosystem FacilitationEcosystem Facilitation

Bootstrap CapitalBootstrap Capital

ScalabilityScalability

Market AnalysisMarket Analysis

Value PropositionValue PropositionValue PropositionValue Proposition

IRR = 807 %IRR = 807 %IRR = 807 %IRR = 807 %

MarketingMarketing MarketingMarketing

Three Phase Guerilla MarketingThree Phase Guerilla MarketingPersonalized Lumpy MailPersonalized Lumpy Mail

Follow-Up Phone CallsFollow-Up Phone Calls

Direct SalesDirect Sales

Strategic PartnershipsStrategic Partnerships

Value Proposition -Value Proposition -MetroSuburbanMetroSuburban

GoalsGoalsGoalsGoalsYear 1: 6 FT Employees, Year 1: 6 FT Employees,

30 Contracts 30 Contracts

Year 2: 14 FT Employees, Year 2: 14 FT Employees,

70 Contracts70 Contracts

Year 3: 24 FT Employees, 120 Year 3: 24 FT Employees, 120 ContractsContracts

ExpansionsExpansions

Personal CFOsPersonal CFOs

Re-evaluate Accountant Re-evaluate Accountant OpportunitiesOpportunities

Connections AccountingConnections AccountingConnections AccountingConnections Accounting

Create an Industry Create an Industry BenchmarkBenchmark

Online Scalability Online Scalability Through Business ModelThrough Business Model

$8 BILLION INDUSTRY $8 BILLION INDUSTRY

= DEMAND!!!= DEMAND!!!

Connections AccountingConnections AccountingConnections AccountingConnections Accounting

Copyright 2007 Connections Accounting Corp.Copyright 2007 Connections Accounting Corp.

Steve MitchellSteve MitchellSteve MitchellSteve Mitchell Mary Ellen MatsuiMary Ellen MatsuiMary Ellen MatsuiMary Ellen Matsui

Dan RacicotDan RacicotDan RacicotDan Racicot Geoff ScoatesGeoff ScoatesGeoff ScoatesGeoff Scoates