Connection Fairlawn Area Chamber of Commerce … monthly luncheons. ... Akron Life Magazine 330-253-0056 ext 110 Karen Leonard Innovative Global Vision ... Origami Owl 330-723-6167

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board andcommittee rosters

dates to remember

from the president

profi le circuits

member benefi ts &discounts roster

to your health

investment ideas

Fairlawn Area Chamber of Commerce Newsletter • April/May/June 2014

April General Meeting / Luncheon Monday, April 14, 2014Hilton Akron/Fairlawn - 3180 W. Market Street11:00 a.m. Networking • 11:40 a.m. -1:00 p.m. LuncheonRSVP by April 10th to: 330-777-0032 or [email protected]

May General Meeting / Luncheon Monday, May 12, 2014

Hilton Akron/Fairlawn - 3180 W. Market Street11:00 a.m. Networking • 11:40 a.m. -1:00 p.m. Luncheon

RSVP by May 8th to: 330-777-0032 or [email protected]

Dr. Rachel Talton is founder and CEO of Synergy Marketing Strategy & Research, Inc. (Synergy). She is an award-winning expert and scholar in the areas of brand trust and employee loyalty. Synergy’s practice areas include Strategic Brand Positioning, Marketing Research, Leadership Effectiveness, and Diversity and Inclusion Consulting. Additionally, the Thought Leadership practice provides workshops, keynote speakers, white papers and research from experts across numerous industry sectors.

Talton earned her Doctor of Management from Case Western Reserve University’s Weatherhead School of Management in 2010. Her research is focused on the impact of trust and distrust in dynamic industry environments on brand trust, satisfaction and loyalty. She holds an M.B.A. from the James Nance College of Business Administration at the Cleveland State University and a B.A. in Psychology.

Recognized for excellence by several organizations, Talton was selected as a fi nalist for the 2010 Northeast Ohio ATHENA® International Award. Additionally, she has received the 2010 NAWBO Top 10 Women Business Owners of Northeast Ohio Award, Crain’s Cleveland Business Top Forty under 40, Kaleidoscope Magazine Top 40-Under-Forty leaders in Northeastern Ohio, Who’s Who in Black Cleveland, and the 2007 “Most Infl uential Business Leaders in Northeast Ohio” of the Call & Post. She has been featured in numerous business publications, including being touted as one of the premier business bloggers among African Americans with her company’s blog, TrustBranding. Talton’s interests include international travel, community service, public speaking, writing, art, and music.

Judge Elinore Marsh StormerSummit County Court of Common Pleas, Probate Division

Dr. Rachel TaltonCEO - Synergy Marketing Strategy & Research, Inc.

Judge Elinore Marsh Stormer graduated from Davidson College’s Honors College. She received her Juris Doctorate from The University of Akron School of Law. Judge Stormer practiced law in the private sector until 1989 when she was appointed General Counsel to the Summit County Executive.

In 1991, Judge Stormer was elected to the Akron Municipal Court and re-elected in 1993 and 1999. She started the fi rst Municipal Drug Court and the fi rst Mental Health Specialty Court in Ohio, and has been a leader in bringing the concept of “therapeutic jurisprudence” to Ohio. In November 2004, Judge Stormer was elected to the Summit County Court of Common Pleas. In keeping with her commitment to intelligent sentencing and a “smart on crime” approach, in September 2006, she began Summit County’s fi rst Reentry Court to assist felons returning from prison to become law-abiding citizens. She was reelected in 2010.

Judge Stormer has received many community awards including the ATHENA Award for Leadership, the HEROES Award from the National Alliance on Mental Illness, the statewide OCCO C. J. McLin Award, the Urban Light Award for Public Service, the Fred Frese Advocacy Award and the Public Offi cial of the Year Award from the DAR. In 2008, Judge Stormer was honored to receive the Harold Stubbs Award for Law and the Committee Chair of the Year from the Akron Bar Association.

22nd ANNUAL GOLFING FOR EDUCATIONMonday, June 9, 2014

(Details on inside fl ier)NO JUNE GENERAL LUNCHEON / MEETING

Page 2 • Fairlawn Area Chamber of Commerce Newsletter • April/May/June 2014

Amy HolbrookMissy KleinOPEN M

Terry MeinenPrimerica

2014-2015 Board of Directors

Paul BeckerChick-Fil-A

Eileen SassSASS Accounting Services

Polly Riffl eExecutive Director

Lisa GouldJohn Dellagnese & Associates, Inc.

Brad LubingerTown Planner

Tom GreenKastner Westman & Wilkins, LLC

Todd KennedyLevin Swedler Crum

Michele GenselWells Fargo Advisors

rsvpNowYour reservations are

important to us!Please call the chamber at 330-777-0032 or email to

[email protected] all events!

April 14, 2014April General Meeting / LuncheonSpeaker: Dr. Rachel Talton, CEOSynergy Marketing Strategy& Research, Inc.Hilton Akron/Fairlawn11:00 a.m. Networking11:40 a.m. -1:00 p.m. Luncheon

April 17, 2014Membership Committee Meeting8:30 a.m. – 9:30 a.m.Stewart’s Caring Place2955 W. Market Street, #RFairlawn, OH 44333

April 24, 2014After 55:00 p.m. - 7:00 p.m.Pinnacle Sports313 Medina RoadMedina, OH 44256

April 29, 2014Before 97:30 a.m. - 9:30 a.m.Akron Racers1575 Firestone ParkwayAkron, OH 44301

May 12, 2014April General Meeting / LuncheonSpeaker: Judge Elinore Marsh StormerSummit County Court of CommonPleas, Probate DivisionHilton Akron/Fairlawn3180 W. Market Street11:00 a.m. Networking

May 15, 2014Membership Committee Meeting8:30 a.m. – 9:30 a.m.Stewart’s Caring Place2955 W. Market Street, #RFairlawn, OH 44333

May 21, 2014Before 97:30 a.m. - 9:30 a.m.Copley Township1540 S. Cleveland-Massillon RoadCopley, OH 44321

May 29, 2014After 55:00 p.m. - 7:00 p.m.Max & Erma’s Restaurant3750 W. Market StreetFairlawn, OH 44333

dates toRemember

Leslianne LakeOld Carolina Barbecue

22nd ANNUAL GOLFINGFOR EDUCATION

Monday, June 9, 2014

NO JUNE GENERALLUNCHEON / MEETING

from the president

It is truly my pleasure to serve as President of the Fairlawn Area Chamber of Commerce – your Chamber! – for our 2014-15 year. I have never enjoyed my Chamber membership more than I have the past few years serving on the Board of Directors, and as an Offi cer. If you want to get even more benefi t from the Chamber, please contact me, one of the other Board members, or

our Executive Director, Polly Riffl e, for suggestions as to how to get more involved. You won’t regret the decision.

With our big anniversary celebration behind us, and as we enter our second 50 years, we have plenty on the agenda this year, including the upcoming Golfi ng for Education, to be held at Chippewa Golf Club, on June 9. The outing is a great time, and for a great cause – all proceeds benefi t students and teachers at Copley-Fairlawn Schools. Please get your foursomes together now. And don’t forget the monthly luncheons. We will continue to have dynamic local leaders, business executives and other great speakers lined up each month. If you have suggestions for speakers at future luncheons, please contact Missy Klein, of Open M, this year’s President-Elect.

I would be remiss if I didn’t thank Lisa Gould, of John Dellagnese & Associates, for her fi ne leadership as President this past year. I am sure Lisa will once again set a fi ne example of community involvement for all of us in her next role as Past President.

I look forward to seeing you at upcoming Chamber luncheons and other events!


After 5January 22, 2014The Galaxy Restaurant

Before 9February 20, 2014Nationwide InsuranceAfter 5March 13, 2014Ballet Excel Ohio at the Civic Theater

Before 9January 28, 2014Sam’s ClubAfter 5February 26, 2014UBS Financial Services/Herb MossBefore 9March 24, 2014Akron RubberDucks

To each business that so graciously opened your doors to host an After 5

or an Before 9. . .

Thank You!

Any member that would be interested in hosting an “After Five” or a “Networking Before Nine”

please contact the chamber offi ce at 330-777-0032.

Revolutionize your Life!Everyone will be called to lead at some point in their lives, the only question is: Will they be ready?

The LIFE business launched with a purpose of providing world-class leadership materials to business executives, entrepreneurs, corporate climbers, pastors, church leaders, administrators, community

service leaders, public servants, teachers, parents, and anybody who will fi nd themselves in a position to lead. Nobody will be able to make their way through life without needing to draw upon the toolbox of leadership. Sadly, many people lack these tools and therefore get to live with the consequences of being ill-equipped. These consequences includes missed opportunities, unfulfi lled career aspirations, fi nancial woes, and broken relationships.

LIFE is for those who earnestly seek a better life, are interested in the strenuous process of personal growth, are driven to succeed in signifi cant ways, and are committed to a life of excellence for a higher purpose.

LIFE seeks to provide the information, encouragement, opportunity, and community necessary to individuals who are hungry to live a life that counts!

We don’t know what we don’t know, we’ve forgotten some of what we did know, but we know what we didn’t used to know, and we’ll help you learn it too!

Mediocrity is for the many.

Leadership is for the few.

It would be my pleasure to help you and your company become leaders of excellence.

Chris Schroeder

LIFE Leadership Independent Member330-603-0428 – Stow, Ohiowww.lifeleadership.com

After5

New M

ember


membershipnews

Sandra ArmbrusterMy Massage Place

330-573-5804

Brian BergUnited Way

330-643-5516

Mary BloomGrand Living330-858-7689

Gina CanigliaOhio Savings Bank

330-836-9547

Brian ChimaChima Travel330-867-4770

New Members

Stacy CorpAkron Racers330-376-8188

Ron DeGrandBarbron Enterprises LLC

330-983-9380

Lori DruganGallery of Framing

330-835-3046

Brian DunphyLucky Shoes

330-836-9542

Alan FortnoffMinorik Chiropractic

330-869-6566

Chris FultonHerbalife

330-607-5943

Dale HansenFamily Hearing & Balance Center330-644-1932

Keri-Ann KalavityGillmore Security Systems

330-376-7373

Bethany KohlerTupperware Consultant

330-697-0773

Bunny LaceyAkron Life Magazine330-253-0056 ext 110

Karen LeonardInnovative Global Vision330-425-0922 ext 112

Tom MajkaBusiness-Right, Inc.

330-606-1193

Terry MeinenPrimerica

330-644-9910

Elaine NeumannElaine R. Neumann Interiors

330-388-3623

Laura PalmerWeight To Wellness

330-701-0734

Natalie ParksPosche Paws Pet Resort & Spa

330-670-8200

Debbie ReissG.A.S.P.

330-247-1402

Chris SchroederLife Leadership330-603-0428

Jan SeymourWelcome Basket Associates

330-867-9193

Margaret Tournier21st Century Financial

330-668-9055

Denise WigleyOrigami Owl330-723-6167

Jack YardPalitto Consulting

Services, Inc.330-335-7281

GenFed Financial Credit UnionMax Ramsay2725 Abington Road, Suite 101Fairlawn, OH 44333330-835-9103330-836-9281 (Fax)[email protected] Union

Max & Erma’s RestaurantBarbara Robeson3950 W. Market Street Fairlawn, OH 44333330-666-1002330-666-3001 (Fax)[email protected]

LIFE LeadershipChris Schroeder4769 Fox Run DriveStow, OH [email protected] Consulting

Pinnacle SportsRich Garbinsky313 Medina RoadMedina, OH 44256330-239-0616330-239-0435 (Fax)[email protected] Training Facility

NLG Home ImprovementNathan Gottlieb2111 S. Green RoadSouth Euclid, OH [email protected]

Holland Remodeling & Building, LLCJoyce Bailey840 Bath Country DriveAkron, OH 44333330-576-3895801-925-3897 (Fax)[email protected] & Building

On Point Physical TherapySusan Masturzo66 S. Miller Road, Suite LL5Fairlawn, OH [email protected] Therapy

Game CrazeBrian Robinson3033 Stanley RoadFairlawn, OH 44333330-319-4070 [email protected]

Ohio Catholic Federal Credit Union Cindy VanestOhio Catholic Federal Credit Union1900 West Market StreetAkron, OH 44313330-733-6002330-836-0641 (Fax)[email protected] Union

First Merit Bank / MontroseAlissa Semonin30 Springfi eld DriveAkron, OH 44333330-666-5661Alissa.semonin@fi rstmerit.comBanking

The Partners GroupSteve Smetana3200 West Market Street, Suite 300Akron, OH 44333330-873-1100330-873-1135 (Fax)[email protected]/steven.smentana/Financial Services

Web3Box SoftwareSteve Gomberg34 Merz Blvd, Suite DFairlawn, OH [email protected] Design

Skoda MinottiJeffrey Foster3320 W. Market Street, Suite 300Fairlawn, OH 44333330-576-1851440-646-1615 (Fax)[email protected] Services

First Merit Bank / Mortgage Jill HanzieFirst Merit Bank / Mortgage2700 W. Market StreetFairlawn, OH 44333330-466-5923330-252-4237 (Fax)jill.hanzie@fi rstmerit.comMortgage

Otis Elevator CompanyDavid Blatter1450 Firestone Parkway, Suite AAkron, OH 44301216-214-1199860-353-2634 (Fax)[email protected] Maintenance

membership committee

February 2014 New Members:Front Row: Joyce Bailey, Holland Remodeling & Building, LLC; Alissa Semonin, First Merit Bank/Montrose; Lisa Gould,

FACC President; Steve Gomberg, Web3Box Software; Brian & Denise Robinson, Game Graze; Back Row: Susan Masturzo, On Point Physical Therapy; Steve Smetana, The Partners Group.

January 2014 New Members:Max Ramsay, GenFed Financial Credit Union; Lisa Gould, FACC President; Chris Schroeder, LIFE Leadership; Dante Divieste, Max & Erma’s; Rich Garbinsky, Pinnacle Sports; Gurinder

Rana, Greenwood Corporate Strategies, LLC; Nathan Gottlieb, NLG Home Improvement

March 2014 New Members:Jill Hanzie, First Merit Bank Mortgage; David Blatter, Otis Elevator Company; Cindy Vanest, Ohio Catholic

Federal Credit Union; Lisa Gould, FACC President


The Importance of Wealth Management Planning According to a 2010 study from Forbes, only 35% of Americans have a will,1 and many spent less time on it than they did planning their last vacation. In neglecting estate planning, they risk losing a sizable portion of their estate to taxes and fees.

Before transferring your estate, develop a wealth management plan that matches your priorities.

Lifestyle maintenance

To preserve your fi nancial independence, you must reconcile the gap between perceived wealth and actual wealth. Defi ne what’s required to maintain your current lifestyle – the income needed for consumption and material assets – while preserving liquidity.

Wealth transfer to heirs

Though you want your heirs to exhibit character, integrity, family legacy and responsibility, it’s practical to prepare a safety net. Questions to consider include:

1. What are my fi nancial/non-fi nancial goals for my heirs?

2. Does my plan accomplish those goals?

3. What structure best provides my heirs with appropriate assets?

4. Have I prepared for unforeseen circumstances?

5. What structure promotes our family values?

6. Are my heirs prepared to act responsibly with what I leave them?

7. Will my planning unite my family members or pull them apart?

8. Have I made provisions for my community legacy?

Establishing objectives for your wealth management plan is the most important step. It should consider your interests, needs and concerns; acknowledge the involvement you want in philanthropy; incorporate your heirs’ interests; and consider your estate plan in a timely, effective and tax-effi cient way.

Your advisor will work with you to determine your best course of action. Always consult your tax professional regarding your fi nancial situation.

1A. Ebeling, “Americans Lack Basic Estate Plans,” Forbes.com, March 2010.

Robert W. Baird & Co. does not provide tax or legal advice. You are encouraged to seek the advice of your tax or legal professional.

Article provided by Robert W. Baird & Co., member SIPC, for Paula R. Chesser, CSA®, Vice President, Senior Investment Consultant at Baird’s Akron offi ce. She has more than 25

years of fi nancial services industry experience and can be reached directly at 330-664-5518, toll free at 877-792-7868, or [email protected].

Leslianne Love-Lake - Old Carolina Barbecue Co Leslianne Love Lake resides on Meyers Lake in Canton, Ohio with her husband, Brian, 14 year old twin daughters, Ana & Tatum and two sweet dogs, Emily & Skyler. Although

Leslianne currently lives in Stark Co. she was born, raised and works in the Akron area. She graduated from Stow-Munroe Falls High School and the University of Akron and is currently the Director of Catering for Old Carolina Barbecue Co. As Director of Catering for Old Carolina Barbecue Company she is responsible for the catering functions of the company. She oversees about 50 employees, creates new processes for catering and sells catering for Old Carolina’s Fairlawn, Stow and Strongsville locations.

Leslianne was a 2013 – Greater Akron Chamber 30 for the Future recipient and will be receiving the SMEI DMSA Award in February of 2014. She is also very involved in the local community with charities and other chambers of commerce. She is the current Chair for the Greater Akron Chamber’s KNOW (Knowledgeable Network of Women) as well as the Chair for this year’s March of Dimes Signature Chef’s Auction that will take place in October 2014. She also sits on committees for the Akron Zoo’s Summer Safari and Project Ed Bear’s Annual Gala. Leslianne served on the Fairlawn Area Chamber of Commerce board from 2008-2012 and is looking forward to being back serving the FACC in 2014.

Todd Kennedy - Levin Swedler Crum Todd helps small and medium size businesses and their owners comply with their ongoing tax and fi nancial reporting obligations and strives to educate clients about related requirements and opportunities throughout all phases of the engagement. Todd consults with closely-held entities and individuals on federal, multi-state and local tax planning and compliance issues. Todd also helps to oversee the fi rm’s fi nancial statement audit practice, focusing on privately-held businesses and employee benefi t plans. In conjunction with the audit practice, he facilitates research and implementation of accounting and auditing standards,

and helps clients analyze and strengthen internal controls. He has worked with clients in a variety of industries, including: wholesale distribution, direct marketing, retail, employee benefi t plans, health care, construction, non-profi t and automobile dealerships.

After graduating from Iowa State University with a Bachelor of Business Administration in Accounting in 1994, Todd spent six years working for a 50-person public accounting fi rm in West Des Moines, Iowa. He became a certifi ed public accountant in 1996. After spending one subsequent year with a commercial real estate development and property management company in Iowa, Todd relocated to Ohio and joined Levin, Swedler & Company, Inc. in 2002. He was named partner of the newly merged Levin Swedler Crum effective January 1, 2013.

Todd is a member of the American Institute of Certifi ed Public Accountants (AICPA) and the Ohio Society of Certifi ed Public Accountants (OSCPA).

Todd lives in nearby Copley with his wife and three daughters. He is an active member of St. Hilary Church in Fairlawn. He enjoys coaching his daughters in various activities, family hikes in the Summit County Metro Parks, golfi ng, running, and rooting for the Iowa Hawkeyes and Iowa State Cyclones.

Brad Lubinger - Town Planner Brad Lubinger has been the publisher of your Town Planner Community Calendar for ten years. In addition to the Fairlawn-Copley-Bath calendar, he produces eight other area editions, plus Kent State University. Brad is a past board member who was helpful in bringing both Speed Networking and the Community Expo to the Fairlawn Area Chamber of Commerce. With involvement in 6 other Chambers of Commerce, he can bring ideas that have been successful elsewhere. He has been married for 23 years, and has two children in High School. Brad is looking forward to serving on the board again.

New Board of Directors 2014-2015

to your health


9 Herbs That Make Any Meal HealthierConventional thought used to consider fats like coconut oil to be unhealthy and contribute to

heart disease. We now know that this isn’t true. In fact, coconut oil is actually a heart-healthy food that can keep your body running smoother in a few different ways.

Studies have shown that intake of coconut oil can help our bodies mount resistance to both viruses and bacteria that can cause illness. In addition, it also can help to fi ght off yeast, fungus and candida.

Coconut oil can also positively affect our hormones for thyroid and blood-sugar control. People who take coconut oil also tend to have improvements in how they handle blood sugar since coconut can help improve insulin use within the body. Coconut oil can boost thyroid function helping to increase metabolism, energy and endurance. It increases digestion and helps to absorb fat-soluble vitamins.

Coconut oil has a saturated fat called lauric acid, a type of MCT. It has been shown that lauric acid increases the good HDL cholesterol in the blood to help improve cholesterol ratio levels. Coconut oil lowers cholesterol by promoting its conversion to pregnenolone, a molecule that is a precursor to many of the hormones our bodies need. Coconut can help restore normal thyroid function. When the thyroid does not function optimally, it can contribute to higher levels of bad cholesterol.

Coconut fats have special fats called medium chain triglycerides (MCTs). It has been shown that breaking down these types of healthy

fats in the liver leads to effi cient burning of energy. One 2009 study found that women who consumed 30 milliliters (about 2 tablespoons) of coconut oil daily for 12 weeks not only did not gain more weight, but actually had lowered amounts of abdominal fat, a type of fat that is diffi cult to lose, and contributes to more heart problems.

The oils found in the coconut have a positive antioxidant action in the body. This means they help our body stop the damage to other healthy fats and tissues in our body. Oxidation is considered a major contributor to cardiovascular problems and skin aging.

Coconut oil is a wonderful moisturizer for skin and hair. It has good amounts of the antioxidant vitamin E, which is very protective. If you are using coconut oil on the skin regularly, it is best to try to fi nd an organic coconut oil, to reduce the absorption of toxins and pesticides through your skin.

Coconut oil works in both baked goods like zucchini and banana bread and with vegetables. It is especially tasteful when paired with bitter greens like kale. You can use it as part of the onion and garlic sauté, where it offers a pleasant full-bodied taste. It is also a wonderful addition to oatmeal to make it even creamier, while staying healthy.

Coconut oil can withstand the heat – making it a great cooking option.

Laura PalmerWeigh 2 Wellness, Ltd.

330.701.0734www.Weigh2Wellness.com

Information by Pina LoGiudice ND, LAc, Siobhan Bleakney, ND, and Peter Bongiorno ND, LAc Co-Medical Directors of Inner Source Health in New York

Run away from Winter this Spring!With the start of the New Year, many people decided to start running. Some want to run specifi cally for fi tness and weight loss, while others are interested in more competitive running. Whether you’re running for fun or determined to complete a 5k or a marathon, here are 7

things you should know before beginning.

First, you may want to consult your doctor to make sure they agree with your new fi tness regime.

Second, set some goals and devise a plan to help you achieve these goals. Start with your long-term goal race. Plan your workouts accordingly, taking into consideration how far away the race is and how much time you have to train to get there. Create some short-term goals, key workouts, to get you prepared for this goal race. One example of this would be your last very long run 3 weeks before a marathon. Next, map out your training plan so you know how far and what type of workouts you are running each week leading up to the goal race. Don’t just plan out your training schedule as you go; this may not get you to your desired fi tness level in time for your goal race.

Third, proper shoes and apparel are very important. There are a variety of shoe options available; cushioned, motion control, and neutral, just to name a few. Each address specifi c issues you may encounter such as high or low arches or over pronating or supinating feet roll. The right type of shoe will help prevent injury. Proper apparel is also important. Tech T’s are great for indoor running and warm days outside. Various cold gear options are avail-able to keep you warm when running outdoors.

Fourth, ease into running based on your current fi tness level. Don’t rush into it; your body will need some time to get into the swing of things. Your mus-cles and joints will appreciate a patient progression in your training program rather than jumping into a program full force. A well-planned program will keep you healthy, injury-free, and enjoying your training.

Fifth, decide if you are running for time or distance to make up your program. Allow for progression. You need to build up your mileage over time. The rule of thumb is to progress approximately 10% from your previous week. Don’t forget to include a rest week that is about half of the work you did the pre-vious week. This allows your body to recover from your training. Typically, you’ll have a 3-week build up and then a rest week.

Sixth, fl exibility is very important in injury prevention. Flexibility will keep you running longer with no injuries. You should loosen up by warming up on the run and include some good static stretches after the run. Don’t forget to stretch out the hamstrings, quads, and calves.

Seventh, strength training is helpful in preventing injuries. Both weight lifting and core training will help build up your body strength, muscle endurance, and stamina, helping your body deal with all of the mileage you are putting it through. I would suggest doing whole body workouts using your major muscle groups.

Last, but certainly not least; running should be fun and enjoyable. Enjoy all of those miles and train hard for your goal race!

Contributions by: Justin Berthiaume Membership Manager, Chelsey Jackson, Registered Dietitian and Scott Crabiel Personal Training

Coordinator for Akron General LifeStyles.


Changing Interest Rates May Affect Your InvestmentsEven if you didn’t take Economics 101 in college, just navigating through the past several years has given you hands-on experience with one of the course’s most valuable lessons: The rise and fall of interest rates is one of the biggest factors infl uencing global economies, fi nancial markets, and our daily lives. That’s why it is

important to have a basic understanding of how interest rate changes could affect not only your wallet but also your investment portfolio.

Simply put, interest rates help control the fl ow of money in the economy. Typically the Federal Reserve lowers interest rates to jump-start the economy. Lower interest rates mean consumers may be willing to spend more money as the cost to fi nance a purchase is relatively inexpensive. This stimulates the economy in a variety of ways, including increased revenues from products sold to the consumers and taxes generated from those sales. Investors, on the other hand, have a different perspective.

For bond investors. As interest rates fall, the prices of previously issued bonds tend to rise. The new issues are offered at lower, less appealing rates. That makes bonds with higher interest rates much more desirable and that much more in demand. On the other hand, those who plan to hold their bonds to maturity aren’t really affected by falling rates, with the exception of reinvestment risk.

One way issuers may take advantage of falling rates, is by calling their outstanding bonds and issuing new bonds at lower rates. Once the higher interest paying bonds are called, investors looking for a fi xed rate of return are faced with lower yielding fi xed-income alternatives. To offset this risk, it’s important to have a diverse portfolio of fi xed-income investments with a variety of maturities and call features to withstand fl uctuations in rates.

For stock investors. Falling interest rates tend to have a positive impact on the stock market, especially stocks of growth companies. Companies that tend to borrow money to fi nance expansions tend to benefi t from declining rates. Paying lower rates of interest decreases the cost of the debt, which may positively affect a company’s bottom line. The stock prices of those companies may rise as a result, driving the market in such a way that prices of other stocks may follow suit.

When the Federal Reserve decides to raise interest rates, its goal is usually to slow down an overheating economy. Changes in interest rates tend to affect the economy slowly – it can take as long as 12 to 18 months for the effects of the change to permeate the entire economy. Slowly, as the cost of borrowing increases, banks lend less money and businesses put growth and expansion on hold. Consumers may begin to cut back on spending as the expense of fi nancing a purchase increases. This reverses the effects that lower interest rates had on the economy and, again, investors are affected differently.

For bond investors. In a rising interest rate scenario, the demand for bonds with lower interest rates declines. New bond issues are offered at higher, more appealing rates, driving the price of existing bonds lower.

For stock investors. Rising interest rates can have a positive or negative impact on the stock market. In some cases, rising rates can send jitters through the market, resulting in falling stock prices. In other cases, the stock market may respond favorably. In addition, rising interest rates may affect certain industry groups more than others. For instance, growth companies often fi nd it necessary to borrow money in order to expand. Rising interest rates increase the cost of their debt, which in turn decreases profi t. As a result, the prices of their stocks may fall.

Wells Fargo Advisors has a number of tools and resources to help you gain a better understanding of how interest rates can affect your portfolio. Talk to your Financial Advisor to learn more about what changing interest rates mean for you and your fi nancial situation.

Stocks offer long-term growth potential, but may fl uctuate more and provide less current income than other investments. Bonds offer a fi xed rate of return and investment principal if held to maturity. In addition to market and interest rate risk, bonds are also subject to default risk, the risk that companies or individuals will be unable to make the required payments on their debt obligations.

This article was written by Wells Fargo Advisors and provided courtesy of Michele Gensel in Akron, OH at (330) 668-7735.

Investments in securities and insurance products are: NOT FDIC-INSURED/NOT BANK-GUARANTEED/MAY LOSE VALUE

Wells Fargo Advisors, LLC, Member SIPC, is a registered broker-dealer and a separate non-bank affi liate of Wells Fargo & Company.

©2013 Wells Fargo Advisors, LLC. All rights reserved. 0213-00371 [83916-v3] 2/13

So Long QR Codes, Augmented Reality Has ArrivedWhen the QR Codes were fi rst introduced as a marketing tool for savvy business owners and their product’s marketers had high hopes that they would be just the thing to extend and promote their brand in a new and lasting way.

The QR Code proved to be an in-the-hand marketing material aimed at keeping a product relevant and accessible to the customer. They played a role in the personalization of advertising and the interactive apps have continued to be engaging, but has it been enough?

As the photographer moved from analog to digital, so must the marketer now move to Augmented Reality, the next greatest thing in mobile marketing. Its use enables marketers to reach the millennials on their tech turf by combining the physical and digital worlds before, during and after purchasing a product or brand.

What is Augmented Reality?

Augmented Reality is actually a view of the real world environment, copied and viewed through the use of supplemented computer

generated sensory input including audio, video and graphics. It has been around since the nineties but it becoming more user and marketer friendly by offering the public the ability to experience virtual reality. Examples you may have already seen include the yellow line markers on NFL football or travel ads that allow you to imagine yourself on the beach by supplementing your reality visually through the use of technology.

Why you’ll love it?

Augmented Reality is unique and the novelty factor goes a long way when it comes to this exciting new technology. As a business owner, you will be able to interact with your customers and they will love being able to use these apps to create quality content that allows a continual viral loop. Augmented Reality is very entertaining with endless possibilities and viewing that is catching on like a wild-fi re.

Karen Leonard, VP of Operations • Innovative Global Vision, Inc.Innovative Global Vision is a full-service digital marketing firm, Specializing

in Web Design, Hosting, and Marketing & Video Productions Services.“It is not just about the design, it is all about results”

Page 8 • Fairlawn Area Chamber of Commerce Newsletter • April/May/June 2014circle of excellence

mem

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Now you can get cost savings on your health insurance benefi ts usually reserved for larger companies. How? You get the purchasing power of the group insurance market through your chamber of commerce membership. PLUS, you also get access to the comprehensive care and quality providers you’ve come to expect.

Call one of our health insurance agents today! Look in your membership directory to fi nd one.

Tech Tip:File-Sharing in the Mobile Age – Risk or Reward?

The need for today’s employees to have access to their work documents on any device, anywhere and at any time has never been greater. Or easier. That’s why fi le-sharing services like Dropbox, Apple’s iCloud, Google Drive and Microsoft SkyDrive have become so instantly popular. Indeed, you may already use one in your business! Most of the popular services are consumer-class offerings.

Companies need to carefully analyze their requirements before selecting a service. Enterprise-grade fi le-sharing services are now available that offer enhanced features that can signifi cantly benefi t and protect your organization.

A consumer-class fi le-sharing service could expose your data to anyone, sensitive customer information may be compromised and you may even fi nd you don’t meet the latest government compliance regulations. And if an employee is terminated, do they still have your corporate data in their Dropbox account? Sure, the convenience of anytime anywhere fi le access is attractive, but do you really want to compromise the security of your data to achieve it?

Make sure that your cloud-based fi le storage service matches your security requirements! For more information, contact your friendly neighborhood IT support vendor!

John Harrow, Sales ManagerSimplex-ITwww.Simplex-IT.com Ph. 234.380.1277


Steven Smetana, Financial AdvisorThe Partners Group, a Private Wealth Advisory practice of Ameriprise Financial Services, Inc.

I am delighted to become part of such an exciting, energetic organization and look forward to making many news friends in the weeks, months and years to come. I live and work in Fairlawn. There is no better place to call home. FACC’s mission, activities and opportunities make it the perfect place to become engaged in this community.

BUSINESS APPROACHI am passionate about working with my clients and want them to experience fi nancial confi dence now and in retirement. I will look at your entire fi nancial picture — cash reserves, debt management, investments, protection and taxes — ask targeted questions and listen closely to your answers. I want you to feel confi dent that the advice I provide refl ects your unique dreams and goals.

AREAS OF FOCUS• Retirement Planning Strategies• Retirement Income Strategies• Family Finances• Investments• Wealth Preservation Strategies• Saving for Education

INTERESTSMy wife and I love travelling and exploring exciting places in the U.S., Caribbean, Canada and now Europe…I get in a round of golf, or two, when I can…I also enjoy cooking, dining out and spending time with my grown kids.

COMMUNITY INVOLVEMENT I am Immediate Past President of the Rotary Club of Fairlawn…What does our Rotary Club do?

• Support the local Safety Town programs, Stewart’s Caring Place, Haven of Rest and many more

• Food support and other provision for in-need local families as well as literacy for children

• Financial help for clean water drilling in Kenya, Micro-banking in India and Rotary International’s End Polio Now

• We meet for breakfast every Wednesday, at 7:30am, for breakfast at Fairlawn CC…Come join us!

SIX ESSENTIAL QUESTIONS FOR COACHES AND THOSE IN AUTHORITYThe fi rst time the word “Coach” was used in the English language, it referred to a horse drawn coach. Its purpose was to carry and take someone from one point to another. So, where will you take your players

this year and what will the ride be like?

Our roles as coach are all quite different. Whether you literally are an athletic coach of young people or a manager of a company/organization, you have the opportunity to impact the lives of others on a daily basis. Coach is not just the guy or gal with the whistle on the sidelines. Coach = mentor, teacher, instructor, leader, confi dant, expert. Are you prepared to be that person to all you lead?

Your time, energy, insight, love for the game and coaching skills will impact a life of a player more than you will ever know. Your role as a coach is absolutely huge these days and may you continue to be Coaching 4 Life … not just a Season.

As you go into your season here are six questions that every coach needs to be asked:

1. Is there Honor in the name – Respect, Value and Worth?

2. Is it Safe – Physically, Emotionally and Socially?

3. Is there Discernment – Constantly Teaching Right From Wrong?

4. Is there Relationships - Engaging, Genuine and Supportive?

5. Is there a Pursuit of Excellence – Pressure and Release to Encourage and Improve?

6. Is there Joy – Creating a Passion, Enjoying the Game, a Deep Satisfaction?

REMEMBER, WE ARE ALL IN THE PEOPLE BUSINESS - BUILDING UP THE PEOPLE IN OUR PROGRAM IS THE FOCUS, NOT USING THEM

Please stop and refl ect on these six questions and fi lter your entire program and coaching through them.

May you continue to build your program based on these questions. As one who has been entrusted to lead and coach the players in your program, may you be able to answer these questions with class and integrity when your season and career is done.

IF you can answer yes to these when you season is over – Great Job!!!!!

BE Coaching 4 Life – not just a season!

memberProfi le


JANUARY / FEBRUARY / MARCH LUNCHEONS

Lucky Shoes president John Luck would like to extend a challenge to all members of the Fairlawn Area Chamber of Commerce. As a member of this year’s planning committee for the Akron Race for The Cure, John is asking that each of you sign up a team to walk or run the event. “The goal this year is to increase team participation by 20%,” John says, “which means we need to add 12 teams to the roster. I’m asking FACC members to register corporate teams and race alongside Team Lucky Shoes.”

On July 27, Komen Northeast Ohio will celebrate its 3rd year Racing for the Cure in Akron. “I am overwhelmed by the community and participants that come out to support this great cause. There is such energy and interest behind our Akron Race for the Cure,” says Bob McCormick, Akron Race Co-Chair.

Since 1994, Komen Northeast Ohio has raised more than $13 million for local programs that provide education, outreach, screening, and survivor support. In addition, they have contributed more than $5 million to fund research through the national Susan G. Komen Grants Program.

“The Race is our primary source of funds for grants that serve breast cancer patients in our service area,” said Sean Shacklett, Executive Director of Komen Northeast Ohio. “With strong support from our community and increased participation in the Race, we can make an even greater impact in the fi ght against breast cancer.”

John Luck invites you to join him and Team Lucky Shoes in supporting the 2014 Akron Race for the Cure on Sunday, July 27. Form a team, volunteer or consider sponsoring a portion of the event.

For information on how you can make an impact in the fi ght against breast cancer contact [email protected] or call 216.292.2873.


facc member-to-Member benefi ts & discounts roster!

Akron Racers 330-376-8188Contact TODAY to receive buy one/get one free $7.00 stadium tickets to any 2013 Akron Racers Home Game.

Andy’s Awards & Trophies 330-864-6500Contact Andy for 25% off retail, all corporate plaques & trophies.

Chima Travel 330-867-4770Contact Brian Chima to receive $50 ship board credit for any cruise booked.

Dry Patrol of Akron 330-808-4331$25 referral fee for any water damage claim. Call Jeff.

Familyfoto 330-618-2666Book your child’s High School Senior Session and get 50% off any package. Call Harvey and mention this ad.www.facebook.com/itsallaboutseniorswww.familyfotoportraits.com

Gallery of Framing/Art Gallery 330-835-3046Contact Lori Drugan for a 15% discount on any custom framing project, artwork purchased, and any other merchandise available in the store. Larger discounts apply for those corporate projects of ten pieces or more.

Gillmore Security Systems, Inc. 330-376-73731 free month of monitoring service (a $35 value) for the home of FACC members who sign a one year contract as a new customer www.gilmoresecurity.com

Grand Living 330-858-7689Refer a resident* and you both receive a $500 gift card. *Must be a new resident. Certain restrictions apply. See agent for details.

H.C. Lobalzo & Sons, Inc. 330-666-6758Free travel charge on your commercial food equipment service call. A $59.00 value! Just mention FACC member-to-member benefi ts. We are authorized warranty servicers of most brands of commercial food equipment. visit www.HCLobalzoandSons.com for a full list and pricing.

Homewatch CareGivers 330-668-1500Contact Paul Bonacuse for a free in-home evaluation for care. Mention this listing and receive $10 off of 4 hours of personal care service.

In Working Order 330-777-0083Contact Diane Ash for 10% discount on boxes, bubble wrap, and packing materials. Free delivery available.

Irace Automotive 330-836-724710% off any service and tires, $15.99 lube, oil & fi lter, free tire rotation.

Kiehl Information Technology Services 330-294-1005Contact Dennis Kiehl for 5% - 10% discount on equipment, installation and/or new services.

Klein’s Medical West 330-865-9000Contact Kelley Fay to receive 10% off any regular priced item in the store. Does not apply to an insurance billed product. Visit us online at www.kleinsrx.com

Learning Rx 330-668-9711Contact Steve Buie to receive a FREE Cognitive Skills Assessment for one member of your family. ($149 value) Learning Rx is a one-on-one cognitive training which treats the CAUSE of the learning struggle not the symptom. Our clients range from 5 through adult.

Origami Owl 330-723-6167Contact Denise Wigley for a 15% off your fi rst order. Schedule an Origami Owl Jewelry Bar, ear FREE product and a bonus gift. dwigley.origamiowl.com

PrintPlus 330-836-4239Contact Connie to receive 15% off the regular price of all new in-house orders.

SACS Consulting and Investigative Services, Inc. 330-255-1101 ext 30510% discount on our services. In addition, any member calling and setting an appointment for the 1st quarter of 2014 will receive a 20% discount.

ServiceMaster by Corbett 330-864-7300Contact Sally Finegan to receive a 25% discount on all regularly priced carpet, upholstery, & tile cleaning. Good for Residential or Commercial.

Sherwin Williams 330-666-0362Receive 10% off all paint purchases & ask about our in-home or business color consultations.

Stay At Homecare, A division of Mature Services, Inc. 330-253-4597 ext. 181Contact Penny Holvey for 10% discount on fi rst-time service. Offering private pay Home Health Aides, Homemakers and Cleaners to the Rescue - a heavy duty cleaning service.

Stouffer Realty, Inc. 330-776-5144Contact Regran Leedy for a free comparative market analysis of your residential property or vacant land.

Summit Mall 330-867-6997Call Kate Miller for information on the American Express/Simon Giftcard and our bulk purchase discounts for your business! This Giftcard has no fees after purchase and doesn’t expire!”

Tire Source 330-670-8000Contact Burke James to receive 5% off on all tires and service. Also, $15.88 for lube, oil, fi lter change.

Walters & Hanna Insurance 330-668-2300Save up to 5% on your group health insurance with chamber discounts from Anthem. Ask for Tim or Kelly.

Wigs N’ Things Boutique 330-864-5251$30 off any regularly priced wig.

get

Energized! Send Us Your FACC Member-To-Member Benefi ts and Discount Offers!Does your fi rm have a benefi t or discount offer you wish to offer other FACC members? Why not send us your fi rm’s benefi t or discount offer, and we’ll include it on our FACC Member-To-Member Benefi ts and Discounts Roster!

Please complete this FACC form and mail it back to: P. O. Box 13388 Fairlawn, OH 44334

Phone at 330-777-0032 or email to: [email protected]

Company Contact/Business Name/Telephone: ___________________________

__________________________________________________________________

FACC Member-To-Member Benefi t/Discount Offer: _______________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

FACC Single Number 330-777-0032www.fairlawnareachamber.org

theConnection

P.O. Box 13388

Fairlawn, Ohio 44334

web: www.fairlawnareachamber.org

e-mail:[email protected]

phone/fax: 330-777-0032

PRSRT STDU.S. Postage

PAIDAkron, Ohio

Permit No. 870


New M

embers

22nd ANNUAL GOLFINGFOR EDUCATION

Monday, June 9, 2014

Connection Fairlawn Area Chamber of Commerce … monthly luncheons. ... Akron Life Magazine 330-253-0056 ext 110 Karen Leonard Innovative Global Vision ... Origami Owl 330-723-6167

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