MERCHANDISER 1 % STORE/DEPARTMENT MANAGER 2.6 % ASSISTANT BUYER 7.4 % SALES/MARKETING 8.1 % BUYER / PRODUCT MANAGER 21.1 % DIRECTOR / PARTNER 59.7 % Senior decision makers with direct purchasing responsibility Are you responsible for purchasing decisions? YES 85.7 % 14.3 % NO TOTAL VISITOR SPEND £1.1BN spent as a direct result of Autumn Fair 2013 Connecting you with powerful retail buyers PURCHASING RESPONSIBILITY AUDIENCE SENIORITY GROWTH OF AUTUMN FAIR EXHIBITORS UNIQUE AUDIENCE 37% of Autumn Fair visitors do not attend Spring Fair 37 % 2009 2013
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Connecting you with powerful retail buyers - carib … East/North Africa Asia ... E-COMMERCE CONVENIENCE STORE/NEWSAGENT 2.2% ... EMA1297 i2i Autumn Fair Infographic_2013 Created Date:
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MERCHANDISER
1%
STORE/DEPARTMENT MANAGER
2.6%
ASSISTANT BUYER
7.4%
SALES/MARKETING
8.1%
BUYER / PRODUCT MANAGER
21.1%
DIRECTOR / PARTNER
59.7%
Senior decision makers with direct purchasing responsibility
Are you responsible for
purchasing decisions?
YES85.7%
14.3%NO
TOTAL VISITOR SPEND
£1.1BNspent as a
direct result of Autumn Fair 2013
Connecting you with powerful retail buyers
PURCHASING RESPONSIBILITYAUDIENCE SENIORITY
GROWTH OF AUTUMN FAIR EXHIBITORS
UNIQUE AUDIENCE
37% of Autumn Fair visitors do not attend Spring Fair
37%
2009
2013
Middle East/North Africa
Asia
South East Asia
Australasia/Pacific
Africa
North AmericaEurope
84.1%
Central & South America
1.6%
2%
3.7%0.2%
3.4%
4.5%
51%prefer to source their products and suppliers at exhibitions
Visitors from 80 countries attended Autumn Fair 2013
Over 18% of buyers at Autumn Fair 2013 have an
annual budget of over £250K
£10,001 to £50,000 28.5%
Over £1 million 8.3%9.7% £250,000 to £1 million
Up to £10,00022.5% No buying responsibility 7.6%
11,851
Connecting you with powerful retail buyers
ANNUAL BUYING BUDGETSOURCE OF PURCHASE
GLOBAL REACH
23.3% £50,001 to £250,000
SOURCE OF PURCHASE
0.5%
SOUTH WEST
WALES
EAST ANGLIA
SCOTLAND
NORTHERN IRELAND NORTHERN
NORTH WEST
YORKSHIRE & HUMBERSIDE
MIDLANDS
EAST MIDLANDS
2.8%
750
1.7%
452
1.2%
322
9.1%
2,465
5.6%
1,512
12.1%
3,278
21.9%
5,946 5.0%
1,373 3.8%
1,042
10.2%
2,777
HOME FURNISHINGS & DECORATIVE ACCESSORIES
SEASONAL DECORATIONS & FLORIST SUNDRIES
ART & FRAMING
CHARACTER LICENSING & MERCHANDISE
GIFTS
KITCHEN, DINING & HOUSEWARES
GARDEN & HOME IMPROVEMENT
GREETINGS & STATIONERY
PRECIOUS JEWELLERY, WATCHES & SILVERWARE
2.5%
31.1%3.7%
13.1%
1.1%
3.4%
4.1%
HOBBY & CRAFT
3.1%
CHILDREN’S GIFTS, TOYS & GADGETS
5.8%
1.5%
2.9%
WELLBEING & BEAUTY
VOLUME GIFT & HOME
CONTEMPORARY GIFTWARE
RETAIL SERVICES
2.1%
PARTY & DRESS UP
0.8%FASHION JEWELLERY & ACCESSORIES
11.8% 2.2%
LONDON & THE SOUTH EAST 26.7%
7,284
40% visited Autumn Fair 2013 for the first time
3.4%
AUTUMN40%
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DIVERSITY OF BUYING INTEREST
VISITORS BY UK REGIONREFRESHED AUDIENCE
5.2%
26.8% of visitors at Autumn Fair 2013 were from London
or the South East
ONLINE/OTHER
1 OUTLET
Total visitors = 29,182 visitors (subject to ABC auditing). Data collected by Autumn Fair 2013 visitor pre-registration form hosted by n200 and previous independent research.
30.7% of visitors’ businesses have multiple outlets