Connecting with the most important financial people in the world

Connecting with the Connecting with the most important most important financial people in financial people in the worldthe world

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MISSION STATEMENTMISSION STATEMENT

A PIONEERING VOICE FOR MODERN FINANCE

GLOBAL FINANCE HAS BUT ONE MISSION: TO HELP

TODAY’S CORPORATE LEADERS, BANKERS AND

INVESTORS CHART THE COURSE OF GLOBAL BUSINESS

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HOW GLOBAL FINANCE IS ORGANIZED:

THE FRONT OF EACH ISSUE

Newsmakers

Milestones

Emerging Markets

Roundup

Emerging Markets Investor

THE FEATURE WELL

Cover Story

Regional and Country

reports

Evaluations, rankings and

awards

THE BACK OF EACH ISSUE

Corporate Financing News

Mergers & Acquisitions

Foreign Exchange

Corporate Debt

Global Equity and depositary receipts

EDITORIAL BALANCEEDITORIAL BALANCE

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Corporate Debt

Country Reports

Derivatives

Emerging Markets

Foreign Exchange

Global Equity / DRs

Internet Banking

Investment Banking

Financial executives turn to Global Finance for perspective on:

COMPLETE MARKET COVERAGECOMPLETE MARKET COVERAGE

Mergers & Acquisitions

Project Finance

Custody and Securities Services

Supply Chain Finance

Technologies for Finance

Trade Finance

Treasury & Cash Management

World's Stock Markets

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Global Finance is the best on:

Emerging markets 84%

Analysis of global markets 80%

Trade finance 74%

Country information 71%

Project finance 64%

Corporate finance 64%

Foreign exchange 64%

Risk management / derivatives 57%

Treasury and cash management 56%

Technology / financial software 55%

Custody / master trust services 48%

READERS THINK GLOBAL FINANCE HAS THE BEST

EDITORIAL COVERAGE OF MOST FINANCIAL TOPICS

SUBSCRIBERS RATE GLOBAL FINANCE BEST

SUBSCRIBERS RATE GLOBAL FINANCE BEST

The question subscribers answered was: “We would like to find out whether you think Global Finance, Institutional Investor, or Euromoney offers the best coverage of these content areas. For each area, choose the magazine that you think covers it best”.

Source: 2008 Global Finance Subscriber Study

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READERS THINK GLOBAL FINANCE PROVIDES ORIGINAL AND IMPORTANT INFORMATION

Global Finance provides information I do not usually see elsewhere

29.3% 63.0% 7.4% 0.3%

I use information from Global Finance to help me perform better in my job

22.3% 67.4% 9.5% 0.8%

READERS PLACE A HIGH VALUE ON GLOBAL FINANCE

READERS PLACE A HIGH VALUE ON GLOBAL FINANCE

StronglyAgree Agree Disagree

StronglyDisagree

Source: 2008 Global Finance Subscriber Study

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POWERFUL AND INFLUENTIAL FOR OVER 20 YEARS

POWERFUL AND INFLUENTIAL FOR OVER 20 YEARS

BUILDING READERS’ LOYALTY FOR OVER 20 YEARS

SUBSCRIBERS IN 166 COUNTRIES

ADVERTISERS FROM 50 COUNTRIES

OFFICES IN NEW YORK, LONDON, RIO DE JANEIRO AND MILAN

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GLOBAL FINANCE SUBSCRIBERS ARE:

CEOs, Presidents, CFOs, Treasurers and other Financial Executives at the world’s largest companies

CEOs, Presidents, CFOs, Treasurers and other Financial Executives at other large and middle market companies

Executives at banks

Money Managers

Government Finance Officials

THE STRENGTH OF GLOBAL FINANCETHE STRENGTH OF GLOBAL FINANCE

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THE STRENGTH OF GLOBAL FINANCETHE STRENGTH OF GLOBAL FINANCE

AT ALL COMPANIES WITH REVENUE OF…

IN PARTICULAR GLOBAL FINANCE REACHES THE:

TREASURERCFOPRESIDENTCEO

Asia$850 million or more

North America$2 billion or more

Europe$1.25 billion or more

Latin America$50 million or more

Middle East /Africa$25 million or more

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THE STRENGTH OF GLOBAL FINANCETHE STRENGTH OF GLOBAL FINANCE

US Subscribers 25,147*

US Readers 91,583**

Global Subscribers 50,050*

Global Readers 182,277***

* Source: BPA Circulation Statement for the 6 Month Period ended December 2007

** Source: 2007-Purchase Influence in American Business, Erdos & Morgan

*** Extrapolation based on the Erdos & Morgan and the BPA Statement

INDEPENDENT RESEARCH SHOWS SUBSCRIBERS READ GLOBAL FINANCE AND PASS IT ON TO COLLEAGUES

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Europe22%

Asia& Pacific

12%

Source: BPA Circulation Statement for the 6 Month Period ended December 2007

CIRCULATION COMPOSITIONCIRCULATION COMPOSITION

READERSHIP BY GEOGRAPHY READERSHIP BY INDUSTRY

US & Canada 52.8%

Europe21.7%

ME & Africa 3.5%

Latin America 7.2%

Asia Pacific 14.8%

Companies 69.1%

Government and other 8.6%

Financial Institutions & Independent

Investment Advisory Firms 22.3%

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COMPARED TO THESE PUBLICATIONS MEASURED BY ERDOS & MORGAN:

AN AUDIENCE OF DECISION MAKERSAN AUDIENCE OF DECISION MAKERS

Harvard Business Review

Institutional Investor

Pensions & Investments

The Wall Street Journal

Global Finance

Barron's

Bloomberg Markets

Business Week

CFO Magazine

Chief Executive

The Economist

Financial Times

Forbes

Fortune

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GLOBAL FINANCE RANKS 1ST IN PERCENTAGE OF READERS:

Whose primary job function is Finance

Involved in decisions on the investments of their companies’ Pension and Retirement Funds or other Institutional Investments

Involved in decisions on Mergers & Acquisitions

Involved in Risk Management decisions

Involved in purchasing decisions on Corporate Services/Commercial Banking

% composition of readers. Source: Purchase Influence in American Business, Erdos & Morgan 2007

AN AUDIENCE OF DECISION MAKERSAN AUDIENCE OF DECISION MAKERS

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GLOBAL FINANCE RANKS 1ST IN PERCENTAGE OF READERS RESPONSIBLE FOR:

Property/Casualty Insurance

Communication and Information Systems

Purchasing/Procurement decisions

Companies’ Real Estate decisions

Business Aircraft/equipment and supplies

% composition of readers. Source: Purchase Influence in American Business, Erdos & Morgan 2007

AN AUDIENCE OF DECISION MAKERSAN AUDIENCE OF DECISION MAKERS

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GLOBAL FINANCE RANKS 2ND IN PERCENTAGE OF READERS:

Who are CFO, Treasurer, Secretary or Controller

Responsible for their companies’ International Operations

Involved in purchasing decisions on Corporate Services/Corporate Credit Cards

% composition of readers. Source: Purchase Influence in American Business, Erdos & Morgan 2007

AN AUDIENCE OF DECISION MAKERSAN AUDIENCE OF DECISION MAKERS

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MARKETING OPPORTUNITIESMARKETING OPPORTUNITIES

DISPLAY ADVERTISING

Global Finance offers marketers a range of tools to connect with the most important financial people in the world:

SPONSORED ROUNDTABLES SPONSORED STATEMENTS

SPONSORED MAPS AWARDS SPONSORSHIP

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Ahli United, Banco do Brasil, Bank of New York Mellon, Citigroup, Credit Suisse, Deutsche Bank, InterContinental Hotels Group, JP Morgan, MasterCard, Merrill Lynch, Northern Trust, Samba, Tata Consultancy Services, ABN Amro, AKBANK, Alpha Bank, Arab Bank, Arab National Bank, Ariba, AsiaUniversalBank, Banamex, Banco Agromercantil, Banco Espirito Santo, Banco Mercantil, Bank Danamon, Bankmed, Banque Misr, Bank Muscat, Bank of Cyprus, Bank of Georgia, Bank of Valletta, BBVA, Belagroprombank, BhF, Blom Bank, BNP Paribas, BTA Bank, China Construction Bank, CIB, CIPA - Cyprus Investment Promotion Agency, Commercial Bank of Ceylon, Copel, Credit Standard Bank, CSOB, Cyprus Trade Association, DBS Bank, Demir Kyrgyz International Bank, East Capital, EFG Eurobank, EuroFinance, FALCOM Financial Services, First Bank Nigeria, First Caribbean Bank, FxSolutions, Garanti, Gulf Bank, Gulf International Bank, Handelsbanken, Hilton Hotel Beijing, HSBC, Interbanco, International Bank of Azerbaijan, Itau, Kasikornbank, Kazkommertsbank, Kaupthing Bank, Komercilalna Banka, Korea Exchange Bank, Kyriba, Mandiri Sekuritas, MICEX - Moscow Interbank Currency Exchange, Millennium Bcp, Moldova Agroindbank, National Bank of Dubai, Ned Bank, NIB Bank Ethiopia, NIB International Bank, Nova Ljubljanska banka, OTP, Petrie Parkman & Co, PFPC, Privredna Banka Zagreb, Qatar Financial Centre, Pohjola Bank, Rabobank, Rentenbank, Republic Bank Ltd, Ritz Carlton Istanbul, Royal Bank of Canada, Riyad Bank, RZB, SABB, Santander, Scotia Bank, Scottish Enterprise, SEB, Seng Heng, Shinhan, SimCorp, Société Générale, Standard Bank, Standard Chartered, Starwood Hotels & Resorts, State Street, SunGard, Taipei Forex, The Investment board of Indonesia, Troika Dialog, Turespana/Spanish Tourist Board, TURKCELL, UBS, UniCredit Group, Union Bank of California, Uralsib, Valletta Fund Services, Wells Fargo, Xign, Yapi Kredi, Zurich

ADVERTISING PARTNERS 2007 & 2008ADVERTISING PARTNERS 2007 & 2008

Connecting with the Connecting with the most important most important financial people in financial people in the worldthe world