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Connecting Vehicle, OEM and Component manufacturers to technology providers, helping optimize efficiency, quality and costs

July 7-9, 2015 at CTC, Chennai INDIA

Presentation theme DD.MM.YYYY 2

Agenda

– Introduction to Messe Frankfurt Group and its interest in the Automotive

Engineering Show

– Automotive Industry in India

– Chennai – The automotive city

– Brief facts about the Automotive Engineering Show

– Marketing Plans

– Who you can expect to meet

– Past shows

2

Introduction of “Messe Frankfurt Group”

4

Frankfurt, city of trade fairs –from a medieval market place to a global trade fair player

City

of F

ran

kfu

rt

(Fra

nco

nofo

rd)

CIR

CA

794

Automotive Engineering Show

5

11th century

1150 establishment of the Autumn Fair as “Crop Fair”

1240 Emperor Friedrich II granted a privilege to the Autumn Fair and

declared Frankfurt as the first trade fair city during the siege of

the Italian city of ASCOLI

Frankfurt, city of trade fairs –from a medieval market place to a global trade fair player

13th century

Old

est d

escrip

tion

ab

ou

t trad

e fa

ir

Held

in F

ran

kfu

rt

1330: Emperor Ludwig IV granted a privilege to the Spring Fair (wine and wool)

and from then onwards, the spring and autumn fairs has become the basic

structure of our consumer trade fairs upto the present


6

In 1907, the cornerstone of today’s Messe Frankfurt GmbH

was founded with the investments of the City of Frankfurt and

the State of Hessen

Back then, merchants and businessmen met at the ‘Römer’

a medieval building in the heart of the city that served as a

market place

20th century

15th to late 19th century

With its imperial privileges Frankfurt finally becomes

a centre of international trade Trade fair at Frankfurt around A.D.1500

THEN NOW


7

The Present

Leading trade fair generating around €550

million in sales

Welcomed more than 78,550 exhibitors

and 3.57 million visitors at our 120 fairs

in 30 locations worldwide in 2014

In Germany, 36 exhibitions were held in

2013 with more than 38,000 exhibitors

and 2.1 million visitors


8

The present… (contd)

With 10 exhibition halls and a conference

centre the Frankfurt exhibition grounds

cover 578,000 square metres

With 28 subsidiaries, 5 branch offices, over 2200 staff worldwide

50 Int’l Sales Partners around the globe

Shareholders: -City of Frankfurt am Main (60%)-State of Hesse (40%)


9

Messe Frankfurt: Success through Concentration on Core Competencies

Consumer Goods & Leisure

Ambiente, Paperworld, Beautyworld, Christmasworld

Textiles & Textile Technologies

Heimtextil, Interstoff, Texworld, Intertextile, Techtextil

Technology & Production

ISH, Light+Building, IFFA, Texcare

Mobility & Infrasturcture

Automechanika

Entertainment , Media & Creation

Prolight & Sound & Musikmesse


10

Globalization of Messe Frankfurt

1987 1990 91 94 98 01 03 09Interstoff Asia Hong Kong

Tokyo

Atlanta

Hong Kong

São Paulo, Mumbai

Istanbul,Seoul,Mexico

City

Paris,Moscow,

Dubai, Shanghai,

Beijing

First foreign trade show

Founding of subsidiaries

MFNETaiwan

Buenos Aires

0299

Milan

06

Guangzhou, Georgia


11

Board of Management

Uwe Behm(Member of the Board of Management - since Nov 2006)

Wolfgang Marzin(Chairman of the Board of Management - Apr 2010)

Detlef Braun

(Member of the Board of Management – since Oct 2004)


12

Extended Board of Management Messe Frankfurt

Stephan Buurma

(Member of the

Extended Board of Management

- since Jul 2010)

Kalus Munster-Muller

(Member of the

Extended Board of Management

– since Jul 2010)


13

Messe Frankfurt worldwide


14

Our Subsidiaries

GERMANY

Mesago Messe Frankfurt GmbH, Stuttgart

EPOC Messe Frankfurt GmbH, Frankfurt

Accente Gastronomie Service GmbH

Messe Frankfurt Medien und Service GmbH

EUROPE

Messe Frankfurt Italia, Milano

Messe Frankfurt France, Paris

Messe Frankfurt RUS O.O.O., Moscow

Messe Frankfurt Istanbul L.S., Istanbul

ASIA

Messe Frankfurt (H. K.) Ltd., Hongkong

Messe Frankfurt (Shanghai) Co. Ltd., Shanghai

Guangzhou Guangya Messe Frankfurt Co Ltd

Messe Frankfurt New Era Business Media Ltd, Taiwan Branch

Messe Frankfurt New Era Advertising (Shenzhen) Co. Ltd.

Messe Frankfurt Trade Fairs India Pvt. Ltd., Mumbai

Mesago Messe Frankfurt Corp., Tokyo

Messe Frankfurt Korea Ltd., Seoul

AMERICA

Messe Frankfurt Inc., Atlanta

Messe Frankfurt Mexico, S. de R.L. de C.V.,

Mexico City

Indexport Messe Frankfurt S.A., Buenos

Aires

AFRICA

South African Shows Messe Frankfurt (Pty)

Ltd.


15

Messe Frankfurt – We make markets. Worldwide

Automotive Industry in India

Automotive Engineering Show 17

Major Automotive hubs in India

SOUTH: Chennai, Bangalore

Ashok Leyland

BMW India

Caterpillar

Royal Enfield

Ford India

Hyundai Motors

Mitsubishi

Toyota Kirloskar

TVS Motors

Tafe Tractors

Renault Nissan Automotive

At DD.MM.YYYY

WEST: Maharashtra and Gujarat

Bajaj Auto

Fiat India

Force Motors

General Motors

JCB

Jaguar Land Rover

Piaggio Vehicles

Kinetic Engineering

Mahindra & Mahindra Automotive

Mercedes Benz

Premier Automobiles

Skoda India Auto

Tata Motors

Volkswagen India

NORTH: Delhi NCR

Bajaj Auto

Eicher Motors

Harley Davidson

Honda Cars, Honda Siel

Hero Motocorp

Maruti Suzuki

Yamaha

(Mumbai, Pune, Nashik,

Aurangabad)

(Delhi, Gurgaon,

Pantnagar, Pithampur)

(Chennai, Bangalore,

Hosur)


The automotive hub of Chennai

Chennai is India’s 2nd largest industrial city

and a hub of ancillary engineering units. It

is one of the most heavily concentrated

centers of Auto Vehicle and Component

manufacturing facilities in this part of the

world and fondly referred to as the “Detroit

of Asia”

30% of India’s 4-wheeler

and 35% of automobile

components are

manufactured in Chennai.

CHENNAI

Bangalore

Major Automotive Manufacturers in Chennai

Vehicle Manufacturers

Ashok Leyland

Ashok Leyland - Nissan JV

BMW

Daimler

Ford

Hindustan Motors

Hyundai

Mitsubishi

Nissan

Peugeot - Citroen

Renault

Royal Enfield

TAFE Tractors

Yamaha

Auto component manufactures

Mando India Limited

Tube Products of India

Bharat Forge

The TVS Group (TVS)

TI Cycles of India

Visteon

Caterpillar

India Pistons

Wheels India

Federal-Mogul

Sundaram Clayton

Brakes India

Rane Madras

Takata

SEW Eurodrive India

Machino

JKM Daerim

Ennore Foundries

Naza

BorgWarner Thermal

ZDPL—YAPP Automotive

Bavina Industries

Avalon Technologies

Iochpe Maxion

Wabco-TVS

Delphi-TVS

Hidromas

Major Tyre Manufacturers

Apollo Tyres

Bridgestone

Dunlop / Falcon Tyres

JK Tyres

Michelin

MRF


The Automotive Engineering Show


Show objective - Creating the platform for interaction

“Connecting sellers and users of Manufacturing Technology in the

Automotive domain.”

– Promoting Investment in Technology

– Helping Indian OEM and Tier companies identify, choose and deploy

appropriate technology in their plants to optimize costs, increase productivity

and enhance quality.

– Bringing the best to use in Indian plants

– Helping technology companies showcase their solutions to the right profile of

users.


The need for a show like this

Today Manufacturers face

challenges:

• Cost Pressure

• Consumer Expectation

• Safety Concerns

• Increasing Competition

• Quality Concerns &

Sustainability

To remain competitive, they

need to AUTOMATE,

INTEGRATE, MODERNIZE…

An automotive plant is a highly collaborative

place where different subsystems work in

perfect tandem. AES has allowed

manufacturing technology players to display

relevant solutions.


Basic facts of the fair

Fair Dates 7 – 9 July, 2015

Opening Hours 10:00 – 18:00 hrs

Location Chennai Trade Centre, Nandanbakkam, Chennai INDIA

Exhibition Space 6,160 sqm gross

Exhibitors 150 (estimated)

Visitors 5,500 (estimated)

Visitor Profile Original equipment manufacturers (vehicle manufacturers)

Third-party manufacturers

Component manufacturers from tier 1, tier 2 and tier 3 manufacturers

Managers from planning, quality, design, production and capital procurement

New projects heads

Maintenance / R&D department heads

Engineers from the assembly line

Technology managers

Admission Fee: Only for trade visitors (Entry free)

Product Groups on display

24

Production Equipment - Press Shop equipment / Sheet metal cutting and forming machine tools,

Welding equipment, Jigs and Fixtures etc.

Assembly Line Equipment - In-plant handling systems / Floor and overhead conveyors / Cranes

and monorails / Robotic Gantries, Paintshop equipment etc.

Manufacturing Automation - PLC, inverters, Switching devices, SCADA, HMI, Process control

systems, Monitoring equipment, Sensors, Machine vision equipment etc.

IT solutions in Automotive design, development, planning and manufacturing - Digital

Manufacturing, CAD / CAM / Design, PLM etc.

Testing & Measurement - Precision measuring machines, Coordinate measuring machines /

Precision gauging, Quality inspection systems, Test Chambers, Software etc.

Motion Control - Linear Drives / Motion guides / Gears, Motors & Mechanical Transmission

Systems / Servo motors / Pulleys etc.

Other functional elements in the Production Process - Adhesives and sealants, Coding and

Marking Equipment, Casting and Forging etc.



Typical profile of visitors

Thousands of users from the rich Automotive district of Chennai (including Oragadom, Sriperumbudur, Ennore, Chengulpet) Hosur as well as Bangalore etc. will visit the show.

Middle level Production executives are in focus. Typically Plant Managers, Design Engineers, QC, Maintenance Engineers, R & D, Planning, Procurement, Manufacturing Engineering, Capital purchase, Equipment Specifiers / consultants for New projects etc.

You can expect Original equipment manufacturers (OEMs), Third-party (outsourced processes) manufacturers, Component manufacturers from tier 1, tier 2 and tier 3, Machine builders and System Integrators will form the major chunk of all attendees.

Large section of small / medium enterprises and job-work / third party machining units.

The event’s collaborative nature enables participants to learn from one another. Visitors return home: … inspired with new ideas for optimizing their plant operations … with ideas for potential upgrading of their equipment … with a valuable network on a managerial level

Marketing Plan

Online Press Releases – Chennai,

Coimbatore, Bangalore

Active publicity during company’s

other shows-

SPS-Motek-Control

ACMA-Automechanika

30000 General invitations – All India

12000 Show Preview to South

6000 Direct invitation cards to specific

audience in Chennai

Outdoor Hoardings –

Bangalore

Mumbai - Pune Expressway

Hosur - Bangalore Highway

Coimbatore

….Contd…

An extensive campaign of promotions

ensures the Automotive Engineering

Show attracts the RIGHT profile, RIGHT

number and RIGHT level of buyers to

the show.


Marketing Plan

…Contd…

Promotion through Exhibitors:

Invitation Cards

VIP Invitations

Personalized Signatures for

exhibitors

Associations invitations

SMS Reminders

FM Radio

Third-party web registrations

Linkedin Advertisements

Concentrated Social Media Activity

Newspaper advertisements

Over 300 K Mass E-mailers

Press meeting

Trade journal ads, write-ups and

mailing activity

An extensive campaign of promotions

ensures the Automotive Engineering

Show attracts the RIGHT profile, RIGHT

number and RIGHT level of buyers to

the show.


Past show glimpses


Past show glimpses


Past show glimpses


Past show glimpses


Past visitors – attended by every OEM and Tier vendor: perceived an automotive community event

OEM who have visited the event (Vehicle Manufacturers)

Ashok Leyland, Bajaj Auto, BMW, Fiat India, Force Motors, Ford Motors,

General Motors India, Mahindra & Mahindra, Maruti Suzuki, Hyundai Motors,

Piaggio Vehicles, Renault-Nissan, Tata Motors, Volkswagen India

Tier 1/2 vendors who have visited the event (Component Manufacturers)

Amalgamations group, Automotive Stampings, BEHR India, Bharat Forge,

Bosch Chassis, Caterpillar, Eaton, Endurance Technologies, Gabriel, Federal

Mogul, Harita Seating, Indo Schottle, Johnson Controls, Kirloskar Oil Engines,

Lear Corporation, Minda Valeo, Rinder, Rane group, RSB Transmissions,

Setco Automotive, Stokota, Sundaram Clayton, Tata Autocomp, Varroc,

Visteon, TVS Group, Wheels India, ZF group,

Practically every major manufacturer attends the event


Visitors to the Automotive Engineering Show have included some of the largest companies by revenue

2 & 3 Wheelers companies like Hero MotoCorp Ltd.,(23943.6 Cr.), TVS Motor Company

Ltd.,(7434.24 Cr.) and Bajaj Auto Ltd.,(20201.26 Cr.)

Cars & Jeeps companies like Mahindra & Mahindra Ltd.,(59853.22 Cr.) and Maruti Suzuki

India Ltd.,(36934.2 Cr.)

LCVs/HCVs companies like Ashok Leyland Ltd.,(13359.55 Cr.), Tata Motors

Ltd.,(166316.27 Cr.) and Force Motors Ltd.,(3070.31 Cr.)

Batteries companies like Exide Industries Ltd.,(5360.13 Cr.)

Drive Transmission - Wheels companies like Wheels India Ltd.,(2079.83 Cr.)

Electrical companies like Motherson Sumi Systems Ltd.,(14921.1 Cr.)

Engine Parts companies like Sundram Fasteners Ltd.,(2801.04 Cr.) and Bosch

Ltd.,(8479.65 Cr.)

Susp. & Braking companies like Amtek Auto Ltd.,(2454.3 Cr.) and Sundaram Clayton

Ltd.,(8343.55 Cr.)

34

About new developments

32%

About Product variants

20%

Initiate new business relations

14%

Maintain business relations

7%

Expand specialist

knowlwdge7%

Compare competitors

6%

Prepare purchasing decisions

4%Exchange experience

4%

To know market

situation3%

Conduct purchases

3%


Visitor Analysis

Analysis from visitor

interviews taken over the

past shows:

“What are you here to

see?”

35Automotive Engineering Show

24.09%

14.94%

13.31%

13.01%

12.40%

10.26%

7.11%

4.88%

OEM

Tier Vendor

Other

Component Supplier

Machine builder

Technology provider

System Integrator

3rd Party manufacturer

Visitor Analysis


interviews taken over

the past shows

“What is the nature of

your business?”


Source: Arial Regular 8 pt, set flush right

Visitor Analysis


interviews taken over the past

shows

“What is your position in your

organisation?”


Source: Arial Regular 8 pt, set flush right

Visitor Analysis


interviews taken over the past

shows

“Which department do you

work in?”


Vision

Automotive Engineering Show will become the preferred platform for all

technology companies to meet the automotive community.

International participation

– 2015 will see 20% exhibitors in the International pavilion. Foreign technology

companies coming to tap Indian OEMs and Tier companies.

Taking the show overseas

– 2016 will see the Automotive Engineering Show being held in Mexico and

South Africa – fastest growing automotive hubs in the world.

Captive audience

2017 will see the Indian edition alongside with the ACMA-Automechanika at

New Delhi, thus opening a new world of opportunity for participating

exhibitors.


Past exhibitors

The event has attracted the biggest names in Technologies used in Vehicle and

Component plants:

Siemens Ltd, Demag Cranes & Components (I) P. Ltd., Bosch Ltd., GW Precision

Tool India Pvt. Ltd., Henkel, Honeywell, Eural Gnutti spa., Barco Electronics Systems

(P) Ltd., Rockwell Automation, Gudel India , Jyoti CNC and Automation, Messung

Systems – Mitsubishi Electric, ABB Ltd., GE Fanuc, Tektronix, Taikisha, Tata

Consultancy Services, Mitutoyo South Asia, Yaskawa Motoman Robotics, Fraunhofer

Institutes, Germany, Sick India, Cummins India Limited, B & R Industrial Automation,

SAP India / KPIT Cummins, Mahindra Composites, , Diab Group, Pepperl & Fuchs ,

Larsen & Toubro, Anest Iwata Motherson, SHUNK Intec, Difacto Robotics, KUKA

Robotics, Honeywell Automation Trumpf India, Godrej Material Handling, Steinbichler

Vision Systems Pvt. Ltd. and many more.

Messe Frankfurt’s Acquisition

Messe Frankfurt Aims to consolidate its position as the leader in Automotive Shows Worldwide

41

Other Automotive Shows by Messe Frankfurt:-

Automotive Engineering Show (Chennai, Pune)

Capas (Chengdu)

Johannesburg International Motor Show (Jo’burg)

Since 1972

Since 2008


More acquisitions

and new shows

being announced


What the acquisition brings to the show

The acquisition has brought with it a fresh perspective, organizing

structure, promotional budgets and changes the course of the show’s

future.

New processes, new methodology.

A distinct change in the way the show is perceived.

Expectations of the visiting industry have increased.

Tremendous Reach at an International level.

More investment in Marketing, On-site arrangements etc. to make the show

be better known and look better.


Vision

Automotive Engineering Show is set to become the preferred platform for

all technology companies to meet the automotive community.

International participation

– 2015 will see 20% exhibitors in the International pavilion. Foreign technology

companies coming to tap Indian OEMs and Tier companies.

Taking the show overseas

– 2016 & 2017 will have the Automotive Engineering Show being held in

Mexico and South Africa respectively– growing automotive hubs in the world.– This is set to be a historical 1st export of an Indian tradeshow

Captive audience

AES will now be held alongside with the Automechanika fairs, starting in

Mexico and then at New Delhi in 2017 onward, thus opening a new world of

captive opportunity for participating exhibitors.


Next Plans – Expanded Profile

AESAutomotive Design and R&D - Safer,

Cleaner & efficient future vehicles

New Plastics and Composites

Technology of Connected vehicles

Technologies for Automated / Electric / Hydrogen vehicles

Automotive Plant Equipment and

Systems - Helping lower costs;

increase productivity and improve

quality

AES in its current form

Technologies in the vehicle and component manufacturing

plants

"Manufacturing Excellence Showcase" from a prominent OEM

or Tier 1 supplier

Manufacturing IT - Software &

systems in automotive

manufacturing

Digital Factory

Design tools CAD / CAM / CAE

Integrated business functions

Product Lifecycle Management

Manufacturing Execution System

Automotive Surface & Coatings Technology in Surface Preparation, Coating and Painting


How it will shape up

International

promotion through

MF subsidiaries

• Larger Geographical

coverage

More inclusive

Exhibit Profile

• More exhibitors

• Well represented

show

Robust Internal

systems

Budgets for

promotion

• Better reach in the

industry

Co-location with

another

Industry leading

show

(Automechanika)

• Special VIP

invitations

EFFECTIVE

SHOW THAT

THE INDUSTRY

LOOKS

FORWARD TO

Space participation options

Option 1: Standard shell scheme (constructed stall):

Rs. 10,500 / € 140 per sqM

Deliverables: Stand area (min. 9 sqm.)

• Back walls & side walls (white)

• Carpeting

• Fascia board, counter table, chairs, electric socket

(5/15 amp), spot lights, waste basket

-x-

Option 2: Bare Space (space only):

Rs. 9,500 / € 130 - per sqm

Deliverables: Stand area (min. 24 sqm.)

• Only Chalk-marked Bare area.

• Exhibitor have to construct their own designed

stall.

• All requirements such as Carpet, Electrical

connection and furniture are to be requisitioned.

-x-

Rs. 2000 / € 40 Compulsory Directory Listing

Security Deposit (Refundable) - 10% of Space Rent


Booth dimensions

Shell scheme booth:

Booths are constructed using standard

white polychem panels made of plywood

as per dimensions shown alongside.

Please note nailing / screwing or in any

way damaging this material may lead to a

penalty from the official stand contractor,

which will be borne by the exhibitor.

Posters and product information can be

pasted using double-sided tape or hung on

a picture clamp available with the

organizers.

47Automotive Engineering Show


Testimonials

Mr. M. M. Singh, Managing Executive

Officer – Production, Maruti Suzuki India“I am glad to be here. These type of events where

auto manufacturers & equipment manufacturers

get an opportunity to see each other & really have

a cluster where you can come and see things that

are going on. I think it is a great opportunity for

OEM’s like us.”

Mr Mukund Mavalankar, Director-

Technical, Bharat Forge“Keep going. Such meetings help generate ideas to

keep accelerating by using less and less resources

and efforts to make the automotive industry lean

and Progressive.”

The Exhibition Centre – Chennai Trade Centre

Chennai Trade Centre is a “state-of-

the-art” Exhibition Complex, with Air–

Conditioned halls and

located at a prime location

Nandanbakkam in an area of 25 acres

of land with all required support

services and parking. A premium

Exhibition complex, it acts as a

magnet for buyers from the

automotive

region. It is located just 3 km from the

International / domestic airport and

close to several star hotels.


Conclusion

If technology solutions are directed to help manufacturers achieve

manufacturing goals;

If latest processes are understood and adopted by automotive plant

engineers;

We have the vision; the ability and the will to make India the

manufacturing superpower of tomorrow

Automotive Engineering Show.

Connecting, Inspiring and Recognising the people behind this industry,

IMPACTING THE FUTURE OF AUTO MANUFACTURING IN INDIA!


Thank you for yourattention!

Connecting Vehicle, OEM and Component manufacturers to ... · Royal Enfield TAFE Tractors Yamaha Auto component manufactures ... Active publicity during company’s other shows- SPS-Motek-Control

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