CONNECTING THE NEXT BILLION Ashwin Rajan UX Insights, Fjord nordics
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CONNECTING THE NEXT BILLIONCONNECTING THE NEXT BILLION
Ashwin Rajan UX Insights, Fjord nordics
COMPUTING FOR THE NEXT BILLIONCONNECTING THE NEXT BILLIONAshwin Rajan UX Insights, Fjord nordics
DESIGNING FOR THE NEXT BILLIONCOMPUTING FOR THE NEXT BILLIONCONNECTING THE NEXT BILLIONAshwin Rajan UX Insights, Fjord nordics
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i. THE FIRST BILLIONii. THE NEXT BILLIONiii. GETTING THERE … & BEYOND
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i. THE FIRST BILLION
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THE FIRST BILLION TOOK 27 YEARS
2008 – 1 BILLION PCs REACHED
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THE FIRST BILLION TOOK 27 YEARS
2008 – 1 BILLION PCs REACHED
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THE FIRST BILLION TOOK 27 YEARS
DRIVETRAIN, INPUT, DISPLAY
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THE FIRST BILLION TOOK 27 YEARS
DRIVETRAIN: S/W, PROCESSING, STORAGE
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THE FIRST BILLION TOOK 27 YEARS
INPUT: CONTOLLERS, SCANNERS
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THE FIRST BILLION TOOK 27 YEARS
DISPLAY …
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THE FIRST BILLION TOOK 27 YEARS
“EVERYTHING DEFERS TO THE SCREEN”- Jony Ive
de.fer (“dih-fur”) : to put off, postpone
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ii. THE NEXT BILLION
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THE NEXT BILLION WILL TAKE 6 YRS
2014 – 2 BILLION PCs (12% / yr)
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THE PC EXPERIENCE WILL BE DIFFERENT FOR THE NEXT BILLION
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DIFFERENT
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DIFFERENT
SURROUNDED BY ‘PERSONAL COMPUTERS’
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iii. GETTING THERE … & BEYOND
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ITS ANOTHER THING ALTOGETHER
DIFFERENT
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ITS ANOTHER THING ALTOGETHER
DIFFERENT
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ITS ANOTHER THING ALTOGETHER
DRIVE TRAIN?INPUT?DISPLAY?
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NEW PARADIGMS
DRIVE TRAIN > ECOSYSTEM INPUT > INTERACTIONDISPLAY > BEHAVIOR
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THE NEXT BILLION ARE GLOBAL
ECOSYSTEM INTERACTIONBEHAVIOR
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THE NEXT BILLION ARE GLOBAL
“The customer rarely buys what the company thinks it sells her.”- Peter Drucker
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THE NEXT BILLION ARE GLOBAL
“Technology is the answer. But what is the question?”Cedric Price
THANK YOUAshwin Rajan UX Insights, Fjord Nordics
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