CONNECTING STUDENTS TO AN ACADEMIC PATH Establishing a Comprehensive Transfer Marketing Plan.

CONNECTING STUDENTS TO AN ACADEMIC PATH

Establishing a Comprehensive Transfer Marketing Plan

Brief History

Marymount College is located in Palos Verdes, CA on the southern side of Los Angeles County and adjacent to the Pacific Ocean.

During the past four decades, Marymount College has been known at a 2-year associate degree granting institution. In 2010, Marymount College received WASC accreditation to offer bachelor’s degrees in Liberal Arts, Business, and Media Studies. This officially transformed the college into a 4-year bachelor’s degree institution.

Student Marketing Strategies

Digital CommunicationMarketing Publications

Time to degree General Perception of 2 and 2 transfer

Course Transferability Policy Publications

Identifying Campus Accessibility

Applicant PoolCompetitive AdmissionMajor SelectivityStudent Services Career opportunities

associated to degree competition

Identifying Target Populations

Community College 4-year college/university Non-traditional students Transfer Swirl Time to degree

General Perception of 2 and 2 transfer

Addressing the Transfer Swirl

Segment Your Target Population

Honors StudentsVeterans EOP&SNon-traditional

Employed Family Focused

Gathering Marketing Data

Inquiry CardsAdmission

Application

MCU External Transfer Marketing

Marymount California University Admission Guarantee Program

Transfer Student Admission Advising (pre-evaluation)

BA-MS Pathway BA-MBA Pathway (pending WASC

approval) Course Offerings

(time/location) Time to Degree Estaminet College Partnerships

MCU Internal Transfer Marketing Support

Marymount California University Admission Guarantee Program

Transfer Student Admission Advising (pre-evaluation)

BA-MS Pathway BA-MBA Pathway (pending WASC

approval) Course Offerings (time/location) Time to Degree Estaminet

Enhancing the Use of Social Media on Your Campus

Have a presence EVERYWHERE! Facebook, Twitter, LinkedIn, Blogs Connect to other campuses and departments Like, Tweet, and Post often.

Incentives Marketing money from social media

Monitor the Use of Social Media Topics and messaging Keep continuous communication with other campuses

Closing Remarks

Jeremy Smotherman

Director,Transfer AdmissionGraduate Admission

[email protected]