1 Copyright 2014 FUJITSU Human Centric Innovation Fujitsu Forum 2014 ICM Munich 19th – 20th November
1 Copyright 2014 FUJITSU
Human Centric Innovation
Fujitsu Forum 2014
ICM Munich 19th – 20th November
2 Copyright 2014 FUJITSU
Connecting Retail Journeys
Sarah Kellett Associate Director, Client Engagement & Consulting UK&I, Fujitsu,
CEO and Founder, GDR Creative Intelligence
Kate Ancketill
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of 400 Global Companies surveyed say market conditions are forcing companies to re-invent themselves… few think that they have the skills to do it.
Is this a familiar picture?
Source: WhatIf innovation
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believe their company is over reliant on fading revenue streams and many believe that their business model will be unsustainable within 3 years.
Is this a familiar picture?
Source: WhatIf innovation
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Companies have focussed on efficiency and cost, the organisational structure is limited by disconnection.
Is this a familiar picture?
Source: WhatIf innovation
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How can you take unfair advantage of new technologies ?
Physical branches still provide the best means to offer your brand
experience, use all the customer data you can glean, from whatever
source, to drive real business insight.
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How can you take unfair advantage of new technologies ?
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How can you take unfair advantage of new technologies ?
Which experiments today will meet short term economic needs AND offer substantial long term contributions?
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How can you take unfair advantage of new technologies ?
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How can you take unfair advantage of new technologies ?
Provide customers with all of the tools needed to make an informed purchase decision - many use 6 channels - take payment anywhere.
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How can you take unfair advantage of new technologies ?
GDR CREATIVE INTELLIGENCE
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Create the conditions for experimentation across
your whole business
Making it happen
Get a champion at the top
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Focus on what will drive the best outcomes for your business strategy
Making it happen
Don’t “fix” what already works
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Making it happen
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Learn as you go from your successes and failures
Making it happen
Don’t give up