Connecting Design Thinking with the Future Value Generation Framework @daniel_egger

@daniel_egger

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FUTURE VALUE GENERATION

THE KEY TO SUCCESS IS ACCESS TO OPPORTUNITY

In today’s ever-changing world, we cannot explore new possibilities and reduce the impact of daily surprises in pure

certainty, neither in complete uncertainty; we need an integrative logic that guides us.

The Future Value Framework describes such a guidance. More precisely, it

explores how to use more efficiently the competitive advantage of time. Its

goal: human and context centric value generation.

INNOVATION STRATEGY

AN INTEGRATING CANVAS

OPTIONS PORTFOLIO

Resources and assets that are risk weighted and aligned to the value

strategy.

VALUE PROPOSITION

A platform where the generated value meets the perceived, with the goal to

establish a sustainable Value Exchange.

PORTFOLIO OF CHANGE

A selection of key changes that are relevant for the organizational business

model.

FUTURES CONTEXT

A set of probable realities of the future, the people

who live in it and a description what they

value.

VISIONS

What the organization desires and believes about

the future.

FUTURE VALUE PROPOSITION

The offering of value that creates a probable superior

market position and positive value exchange.

VALUE POLICIES

Guide execution of the set value strategy that

connects the present and the future value

proposition.

More(The link opens an other

slidedeck with more details about the Framework)

Design Thinking is a way of perceiving and solving, placing the human in the center of the research.

Design thinking is a way to instill customer-centricity and empathy. (Mootee, 2011)

Design thinking is “an integrative thinking to the task of resolving the conflict between reliability and validity”. (R. Martin) 2009)

Design thinking is the way designers think: a project based work-flow around “wicked” problems. (Dunne & R. Martin 2006)

Design is the intentional assembly of systems with interacting parts to achieve some objective. (Collopy 2009)

Design is the creation process through which we employ tools and language to invent artifacts and institutions. (C. Owen cited in Beckmann & Barry 2007)

Design Thinking converts “need into demand”. (T. Brown 2008)

Design Thinking creates human centric value opportunities.

Design thinking #humanizes.

Design thinking employs empathy.

Design thinking changes the mindset.

Design thinking creates value while solving real problems.

Design thinking questions and experiments until it delivers perceived value.

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Design Thinking and its human and context centric approach is incorporated as

fundamental guiding principles in the Future Value Framework.

Photo by opensourcewayused under

Creative Commons license from Flickr

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AN INTEGRATING CANVAS

Future IndividualPresent Individual Future Individual

Value Strategy

… human and context centric… empathy (connecting with the individuals)… using the whole brain but also the gut… a mindset to ask and create value… the hidden questions… complexity as a source of understanding… uncertainty as a source of opportunity… patterns from holistic and cross societal inputs… research the heuristic and turn tem practical… concepts and patters… storytelling and simulation!… creating choices that generate valueB

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Design Thinking offers new empathic opportunities to generate value.

The FVG integrated the same logic to explore present and future human and context centric

value generation.

Interested in more? Then please visit the The Future Value Hub, or participate in the discussion group on LinkedIn. See

you there.

Daniel Egger

www.fvg.community(international version of the book in negotiation)

With contributions from:Antonio Leitão, Aga Szostek, Erica Orange, Érico

Fileno, Harry West, Jeffrey Tjendra, José Souza, Luís Gustavo, Malcolm Ryder, Maria Paula

Oliveira, Marina Miranda e Norman Wang.