Connected Content in Retail, StoryStream

Connected Retail & the Power of UGC

Alex Vaidya

CEO StoryStream @alex_vaidya

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Connecting Content

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Challenges

Trends

Opportunities

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Challenges

Trends

Opportunities

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Brand Website

Experiences Dealer Events

Dealer Website

Press & Key Influencers Dealer Showroom

Paid Media

Product Launches

Social Media

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Brand Website

Experiences Dealer Events

Dealer Website

Press & Key Influencers Dealer Showroom

Paid Media

Product Launches

Social Media

Channels to Ecosystems

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“People evaluate purchase decisions in-the-moment.”

Google Micromoments

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of smartphone users turn to their phone to influence a purchase decision while in a store.

82%Google Micromoments 2015

Millennials Seek Authenticity

10Accenture 2014

of all millennials demand an integrated, seamless experience regardless of channel68%

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New formatsVertical Video

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More authentic content in more places at the right time

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Challenges

Trends

Opportunities

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Keeping the content engine well fed

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Content sits in silos

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Technology leads before content is well considered

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Challenges

Trends

Opportunities

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Need good content, right time & place

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What content works?

UGC Customers are your best sales people

21Ipsos MORI 2014

50% UGC is more trusted than any media

It sells…

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Customer

Fan

Influencer

Employee

Lots of it…

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Social Hubs

UGC Product Pages

Social Campaigns

In-store Activations

How?

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Brand Website

Social MediaPress & Key Influencers Dealer Showroom

Paid MediaExperiences Dealer Events

Product Launches Dealer Website

Connected Story

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Combine UGC and brand content. Publish to any customer touchpoint.

Connected Content Marketing

Connected Story

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PopUp Experiences

Customer Stories

Hero Experiences

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increase in website dwell times compared to normal

StoryStream Average

350%

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increase in brand awareness compared to normal

StoryStream Average

83%

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Quicker to use than a traditional CMS, save time and money on content

StoryStream Research

10x

Customers are your best sales people.

UGC is the limitless content marketing fuel you need.

Connect the dots across your ecosystem.

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[email protected]

www.storystream.it

@storystreamit

Contact us to for a demo or to learn more

Thank You