Connected Car The Complexity Dilemma SITUATION A MUCH MORE COMPLEX VALUE CHAIN SOLUTION PLATFORM BUILT FROM GROUND UP FOR SCALE, GROW LINEARLY WITHOUT BECOMING MORE COMPLEX DILEMMA COMPLEXITY OF TRADITIONAL PLATFORMS GROWS DRAMATICALLY WITH EVERY CAR THAT GETS CONNECTED service provider / communication provider / security system 2016 2016 2020 2020 2025 2025 time to market business requirements data and security issues infastructure complexity S Innovative platform solution