Connect and build brand awareness with all kinds of homebuilders actively exploring technology options and amenities.

Connect and build brand awareness with all kinds of homebuilders actively exploring technology options and amenities.

Current Sales & Communications Strategy Products for builders? Home tech products? Green products? How do you sell to builders? Where are you successful in selling, where are you challenged? What kind of marketing communications program do you use to

support sales? What are your most successful (and least successful) marcomm

efforts? Why? What constitutes your current digital marketing program for

builders—web, email promotion, social media, webinars?

TecHome Builder Media Re-launched in September 2013

400+ articles, news items, multi-media stories posted

Largest online repository of tech info and advice for the builder in the world

Twice weekly e-newsletters, including targeted info on Luxury, High Volume, Multi-Family

Focuses on: Products across the full TecHome scope Merchandising, marketing and selling

tech options and upgrades to homebuyers

How to design and build tech into homes efficiently and profitably

Profiles of success Distribution to 80,000+

Editorial Product/System Buckets Home Automation/Entertainment AV– From smartphone control to home

theater, we examine the systems for today’s connected home.

Energy & Water – Renewables, green tech and energy-efficient smart home systems that save homebuyers money and distinguish homebuilding offerings.

Lighting & Electrical – LEDs, lighting control systems and ways to highlight a home beautifully and efficiently. Plus the extra smart, safe, power-saving electrical systems and devices.

HVAC & IAQ – The latest in heating, cooling and ventilation systems for a healthy home.

Kitchen, Bath and Laundry Tech – Covering smart, connected major appliances, central vacuum and more.

Contractors & Service Providers – The broadband, monitoring and managed services that enable today’s home technologies.

Builder Profiles– How the best in TecHome building get it done. Business Practices – Sales marketing, design and production, after occupancy

service and support.

Newsletter Audience Profile –Business Category

Total newsletter database universe of 100,000+

Home Building; 40%

Remodeling; 11%Architecture, Design Center, Developer; 5%

Subcontractor; 30%

Supplier; 10%

Other; 4%

Newsletter Builder Audience Profile Primary Business

Home Building 93%Remodeling 7%

Types of Homes BuiltStarter Homes 32%First-Time Move-Up 39%Semi-Custom 40%Custom 39%Multi-Family 31%Luxury Single Family 51%Luxury Multi-Family 13%

Primary Job FunctionExecutive, General Management 59%Sales, Marketing, Options, Design Center 16%

Operations, Purchasing 12%Customer Care/Back Office 10%Other 3%

Regions in which Company OperatesNEW ENGLAND (MA, CT, RI, ME, NH, VT) 10%MIDDLE ATLANTIC (NY, NJ, PA) 15%

SOUTH ATLANTIC (MD, DC, DE, VA, WV, NC, SC, GA, FL) 43%SOUTH CENTRAL (KY, TN, AL, MS, TX, OK, LA, AR) 25%MIDWEST (MI, WI, OH, IL, IN, MN, ND, SD, IA, NE, KS, MO) 18%ROCKY MOUNTAIN (AZ, NM, CO, UT, NV, ID, MT, WY) 20%PACIFIC COAST (CA, WA, OR, HI, AK) 30%Eastern CANADA (ON, QC, NB, NL, NS, PE) 3%Western CANADA (BC, AB, MB, SK, NT, NU, YT) 2%Other Foreign 1%

Newsletter Builder Audience Profile Projected 2015 Revenues

Less than $1 million 3%$1 million to $2,499,999 12%$2.5 million to $4,999,999 18%$5 million to $9,999,999 9%$10 million to $24,999,999 15%$25 million to $49,999,999 9%$50 million or more 33%

Projected Revenue Growth in 2015up more than 25% 13%up 21-25% 10%up 11-20% 22%up 6-10% 24%up 1-5% 10%even 14%down 1-5% 2%down 6-10% 1%down 11-20% 2%down 21-25% 1%down more than 25% 0%Average 11%

Substantial Involvement in Business ActivitiesDesign of new homes 67%Selection of standard features and options offered in new homes 75%Selection of specific brands of products offered in new homes 76%Selection of subcontractors charged with installation of products and systems in new homes 76%

Selection of hardware, software and services that make up the information and communications systems of my company 67%

None of the above 6%

Homes Built in 20151-4 22%5-9 12%10-24 7%25-49 3%50-99 7%100-499 17%500-999 12%1,000 or more 21%

Attitudes About Technology

Our company is substantially more interested in offering innovative technology options and amenities in our homes than three years ago.

Our company sees innovative technology options and amenities can provide our new homes a competitive edge versus existing homes.

Builders need to offer innovative technology options and amenities to win the business of Millennial homebuyers.

Our company can increase per-home profit by offering innovative technology options and amenities.

Our company can increase per-home revenues by offering innovative technology options and amenities.

Builders need to offer innovative technology options and amenities to win the business of Baby Boomer homebuyers.

0% 20% 40% 60% 80% 100%

57%

55%

53%

41%

39%

22%

39%

45%

45%

49%

55%

67%

Totally agree Agree somewhat

% of homes including tech features--Electronics

Alarm systems

Structured wiring systems

Home automation systems

Electronic locks

Video surveillance systems

Multi-room audio/architectural speakers

Home theaters

0% 10% 20% 30% 40% 50% 60% 70% 80%

77%

73%

58%

58%

53%

50%

39%

70%

67%

43%

39%

41%

46%

32% 2015 Avg.

2017 Avg.

% of homes including tech features—Lighting & Electrical

LED lighting

Automated lighting control systems

Energy monitoring and management

Solar photovoltaic power generation

Back-up generators and switches

Motorized shading systems

Geothermal heating and cooling

Solar thermal

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

80%

58%

45%

37%

33%

30%

22%

20%

73%

40%

33%

21%

26%

14%

14%

11%

2015 Avg.

2017 Avg.

% of homes including tech features—Kitchen, Bath, Laundry, Smart Water

Water-saving fixtures and systems

Tankless and hybrid water heaters

Smart/connected refrigerators

Smart/connected dishwashers

Smart/connected ovens and cook tops

Smart/connected washers & dryers

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

81%

74%

42%

37%

37%

37%

73%

61%

20%

18%

18%

18%

2015 Avg.

2017 Avg.

% of homes including tech features—HVAC/IAQ

High-efficiency heating/cooling

Smart/connected thermostats

Automated ventilation systems (HRVs, ERVs)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

87%

76%

56%

82%

67%

47%

2015 Avg. 2017 Avg.

Percentage of Home Sale Price Attributable to Tech

*2015 *2016 *2017 *2018 *20190.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

7.6%9.2%

10.5% 11.3%13.0%

Tech Purchasing InvolvementINVOLVEMENT IN THE PURCHASING PROCESS Final

Decision Specify Recommend Not involved

Electronics (home theater, home automation, structured wiring, security etc.) 40% 7% 34% 20%

Advanced Electrical Products (smart load centers, safety outlets, decor/smart switches, etc.) 38% 12% 29% 21%

Advanced/Upgraded Lighting Fixtures / Automated Lighting Control 41% 12% 29% 19%

Alternative Energy (solar panels, back-up power, etc.) 39% 8% 29% 24%Advanced HVAC and Indoor Air Quality (energy efficient and smart systems, ultra clean systems) 45% 14% 22% 20%

Advanced Appliances (smart, connected, high performance) 40% 13% 26% 21%Electronics/Electrical Installers 51% 9% 23% 16%HVAC Installers 53% 11% 17% 18%Telecommunications Service Providers (cable, phone, internet) 41% 10% 22% 27%

Energy Service Providers (electrical, natural gas) 42% 8% 21% 29%Remote Home Monitoring & Management Services 40% 10% 20% 30%

Geographical DistributionState Count % of TotalCT 686 0.9%MA 1,969 2.6%ME 212 0.3%NH 395 0.5%RI 259 0.3%VT 117 0.2%New England 3,638 5.4%NJ 1,636 2.2%NY 3,493 4.6%PA 2,338 3.1%Middle Atlantic 7,467 11.0%DC 199 0.3%DE 309 0.4%FL 5,867 7.7%GA 2,866 3.8%MD 2,202 2.9%NC 2,596 3.4%SC 969 1.3%VA 2,516 3.3%WV 100 0.1%South Atlantic 17,624 26.0%

State Count % of Total

IL 2,344 3.1%IN 1,316 1.7%MI 2,513 3.3%OH 2,366 3.1%WI 1,086 1.4%East North Central 9,625 14.2%

AL 732 1.0%

KY 509 0.7%

MS 245 0.3%

TN 1,133 1.5%East South Central 2,619 3.9%

IA 489 0.6%

KS 500 0.7%

MN 1,420 1.9%MO 1,116 1.5%

ND 111 0.1%

NE 283 0.4%

SD 146 0.2%

West North Central 4,065 6.0%

State Count % of TotalAR 326 0.4%LA 874 1.2%OK 550 0.7%TX 8,041 10.6%West South Central 9,791 14.4%AZ 1,888 2.5%CO 1,936 2.5%ID 337 0.4%MT 212 0.3%NM 341 0.4%NV 628 0.8%UT 560 0.7%WY 67 0.1%Mountain 5,969 8.8%AK 203 0.3%CA 11,438 15.1%HI 317 0.4%OR 957 1.3%WA 2,247 3.0%Pacific 15,162 22.3%US Total 75,960 100.0%

US TERR 19

Canada 278 No mailing info 19,576 Total 95,833

TecHomeBuilder.com Advertising50,000 Page Views/Month Avg. Projected for 2nd Half 2015

Monthly Pricing Home Page + Run of Site Top Leaderboard: $1,000 Poster: $800 (three positions available) Bottom Leaderboard: $500

Monthly Pricing for Luxury, High Volume and Multifamily Landing Pages Top Leaderboard: $500 Poster: $400 (three positions available) Bottom Leaderboard: $200

Discounts available for frequency commitments.

ASK ALICIA!

TecHome Builder Newsletter Advertising

Position Insights Luxury High Volume

Multi-Family

Top Leaderboard $1,000 $800 $800 $800Poster $800 $640 $640 $640Bottom Leaderboard $500 $320 $320 $320

Discounts available for frequency commitments.

ASK ALICIA!

Product/Contractor e-ShowcasesE-Showcase HTML emails are comprised of paid product and service spots. These rich emails allow for a product photo, company logo, a brief product description and linkable company information for easy reader follow-up. Also posted at TecHomeBuilder.com for 12 months.

1-2 Insertions 3-4 insertions $500 each $450 each

5 or more Insertions$400 each

Product & Contractor eShowcases

Editorial Webcasts– $3,000Topic to be mutually agreed upon by sponsor and TecHome Builder editorial team. TecHome Builder webinars deliver timely education to the brand’s audience of leading builders, providing sponsors the ability to align their brands with the latest topics and trends. THB hosts all webinars, developing editorial content, recruiting guest speakers and marketing for optimal attendance. Sponsor will have the opportunity to provide brief introductions and will receive contact information for all registrants, allowing for timely and strategic follow up. Sponsor to receive branding on all webinar marketing materials and slide layout.

Dedicated HTML Email – $4,000Your customized HTML email message will be sent to our highly-qualified database of 80,000+ building industry professionals. Sponsor to supply the creative and sent by TecHome Builder. Limited quantities available.

Other Digital Advertising & Sponsorship Opportunities

Year of the Connected Home Specials

Position Value Package Price Package SavingsTop Leader Board $38,000 $25,000 $13,000 (35%)Poster $32,000 $22,000 $10,000 (31%)

Position Value Package Price Package SavingsTop Leader Board $14,000 $10,000 $4,000 (29%)Poster $12,000 $9,000 $3,000 (25%)

Position Value Package Price Package SavingsTop Leader Board $14,000 $10,000 $4,000 (29%)Poster $12,000 $9,000 $3,000 (25%)

Position Value Package Price Package SavingsTop Leader Board $14,000 $10,000 $4,000 (29%)Poster $12,000 $9,000 $3,000 (25%)

All Markets Packages ▪ Jan – Jul 2016 (6 months and 26 insertions)

Luxury Market Packages ▪ Jan-Jul 2016 (6 mos., 6 insertions)

High Volume Builder Market Packages ▪ Jan-Jul 2016 (6 mos., 6 insertions)

Multi-Family Builder Market Packages ▪ Jan-Jul 2016 (6 mos., 6 insertions)

All packages include ownership of a specific ad position in both a newsletter and online for the first half of 2016; Four product showcase spots and a dedicated email blast to the entire THB newsletter universe of 100K+

Why TecHome Builder?The Right Environment

Editorial Scope Editorial Quality Editorial Expertise

TecHome Builder’s Mission Educate builders on how to market, merchandise and sell home

technology with how-to’s and best-practices How to leverage tech to win the market share battle vs. new homes

and win business of Millennials and Boomers How to boost revenues and profits with tech Brand exposure contemporaneous with builder interest in specific

home technology solutions

Ability to Create Integrated Campaigns Build brand awareness through digital advertising in a focused

editorial environment Generate leads with product promotion and electronic direct mail Establish and enhance relationships via guaranteed, scheduled

meetings with top builders at hosted-buyer events

100% alignment between audience, content, and editorial mission

Thank You!

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