Confidential—For Internal Use Only Millennial & InVEST Survey Analysis November 2015
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Confidential—For Internal Use Only
Millennial & InVEST Survey AnalysisNovember 2015
Confidential—For Internal Use Only
How do you purchase auto insurance?
In Person Online Via Phone I don't currently have this type of insurance
0%
10%
20%
30%
40%
50%
60%
70%
20%
10%
5%
65%
33% 32%
25%
11%
InVEST Millennials
Confidential—For Internal Use Only
How did you (or would you) find your current insurance provider?
Online search engine
Online review site
Referral from family / friends
Advertisement not including an online ad
Online ad Storefront Other0%
10%
20%
30%
40%
50%
60%
30%
16%
51%
11%8% 9%
7%
26%
11%
54%
15%
9% 9%
5%
InVEST Millennials
Confidential—For Internal Use Only
Which communication channels do you use to interact with your current insurance provider?
Calling
a 1-8
00 num
ber a
nd sp
eakin
g with
a ca
ll cen
ter
Online
chat
Via web
site
Calling
direc
t to yo
ur age
nt
Meetin
g in pe
rson
Mobile
applic
ation (
app)
Textin
g with
your
agent
None o
f these
0%
10%
20%
30%
40%
50%
28%
6%
16%
35%29%
8% 5%
35%34%
11%
36%
44%
27%
11%7% 4%
InVEST Millennials
Confidential—For Internal Use Only
Which of the following communication channels would you prefer to use when interacting with an insurance provider?
Calling
a 1-8
00 nu
mber a
nd spea
king w
ith a
call c
enter
Online
chat
Via web
site
Calling
dire
ct to yo
ur age
nt
Meetin
g in p
erso
n
Mobile
appli
catio
n (app
)
Texting w
ith yo
ur ag
ent0%
10%
20%
30%
40%
50%
60%
25%
13%18%
53% 55%
16% 18%27% 25%
37%
51%
34%
19% 18%
InVEST Millennials
Confidential—For Internal Use Only
When thinking about purchasing insurance, how important would this be in your decision: 24/7 customer service
InVEST Millennials0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
76%70%
22%27%
2% 3%1% 1%
Very Important Somewhat Important Not Very Important Not At All Important
Confidential—For Internal Use Only
When thinking about purchasing insurance, how important would this be in your decision: Providing access to information & service through a mobile app
InVEST Millennials0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
46%38%
42%
39%
10%
17%
2%7%
Very Important Somewhat Important Not Very Important Not At All Important
Confidential—For Internal Use Only
When thinking about purchasing insurance, how important would this be in your decision: Other options
Getting
a pr
ice quo
te with
in 24
hours
Talking t
o a liv
e insu
ranc
e age
nt
Obtaini
ng a qu
ote on
line
Textin
g dire
ct with
an in
sura
nce ag
ent
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
59%75%
36% 33%
36%21%
46%36%
5% 3%15%
25%
1% 1% 3% 6%
Very Important Somewhat Important Not Very Important Not At All ImportantNote: These options were only asked on the InVEST survey.
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