CONFIDENTIAL PRESENTATION - 01.07.04. What is Snapface? Facial recognition and matching Web and mobile phone based Revenue generator for third parties.

CONFIDENTIAL PRESENTATION - 01.07.04

What is Snapface? • Facial recognition and matching

• Web and mobile phone based

• Revenue generator for third parties

• Brand builder

• Global appeal

Why now? • MMS technology

• Popularity of camera phones

• Continued web sophistication

• Market growth both internet and mobile

• Increasing ‘celebrity’ interest

Some numbers • UK Adults aged 15-34 spent £49.2m on logos*

• UK Adults aged 15-34 spent £90m on SMS*

• There are 47.5 million UK mobile users**

• 650 million mobile phones sold worldwide in 2004^

• 1 billion mobile phones sold worldwide in 2006^

• 1.35 billion phones in use today^

*www.gii.co.jp/press/mm12900_en.shtml

**www.cellular-news.com/story/11363.shtml

^slate.msn.com/id/2101625/

Snapface as a service • Revenue generation• Multiple mechanisms for incremental revenue

• Data gathering and marketing• Market to registered users/push marketing

information via mixed media

• Proliferation of camera phone technology and MMS

• Brand recognition

• Leaders and innovators

• Global audience

How it works • Image captured and uploaded to the snapface.com site with on-the-fly resizing

• Converted to template format

• Complex algorithms match the template to stored records in the Snapface database.

• This technique is neutral with respect to race, gender and ethnicity

• One central database of records for increased matches (see structure)

Structure

More detail • Viral Marketing Tool• Perfect application for viral marketing, optimum

forwarding appeal

• Revenue Generation Tool• Pay per “snap”, alerts and channel subscriptions• MMS upload revenue share• Spin off services (Dating, online friends, etc…)

• E-mail Database Augmentation• Collect e-mail addresses/tel no’s, etc…

• Pure Mobile Functionality• No need to be online – possible MMS

• Applicable to Multiple Markets• Relevant to all theatres of operation• “see all Chinese people like me…”

Revenue generators • MMS and SMS charge - up and down

• Channel subscriptions

• Site advertising / partnerships

• Database usage - cross marketing

• Show me my nearest celebrity match• Matches to celebrities and their profiles tailored

for each sector – mobile (ring tones, phones etc)• Clothing links with www.asos.com

• Dating• Show me all girls who look match Kylie• Contact details• Subscription service for full dating service

Project Plan • Complete Development of Front and Back-end• Content Management System• Reporting function linked to database

manipulation software

• White label versions• Available as white label service for all major sites

in UK – database augmentation/shared images – distinct consumer information

Future possibilities • Find lost/missing relatives

• High profile competitions - lottery, coca-cola, kodak, nokia, vodafone

• Casting agency usage / doubles

• Trend spotting - what my baby will look like