Confidential ©2009 Network Solutions, LLC SNCR Award Entry Corporate Online Reputation Management September 10, 2010.

Confidential ©2009 Network Solutions, LLC

SNCR Award EntryCorporate Online Reputation Management

September 10, 2010

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 2

Maintaining Long-term Positive Sentiment

• NetSol maintains 54% positive sentiment despite the two security issues (April 2010, May 2010). • Negative mentions were mitigated by NetSol’s proactive commenting, especially during the security issue• NetSol’s community engagement and social activities generated organic positive mentions.•SBSI-3 and the GrowSmartBiz conference increased positive mentions.

Confidential ©2009 Network Solutions, LLC

Small Business Success Index Wave 3 – Media Outreach Results

Presented by: CRT/tanaka

March 8, 2010

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 4

Two Main Goals

Generate traffic to Network Solutions properties through media mentions of the SBSI.

Strengthen Network Solutions’ position as a small business champion through promotion of the SBSI Wave 3.

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 5

Press Release Pickups

More than 52 sources picked up the press release within the first week of distribution.

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 6

GrowSmartBiz Podcast Series

According to Google Analytics, the podcast interviews of small business thought leaders garnered over 350 total views.

Jay Ehret, The Marketing Spot

A small business marketing consultant and has coached

several entrepreneurs on how to build a powerful brand and more

importantly how to create a rewarding customer experience.

John Backus, Founder and Managing Partner of New

Atlantic Ventures He is a seasoned technology investor and entrepreneur with

25+ years of experience investing in and managing rapidly growing,

high-technology companies.

“How can small biz use social

media for customer

engagement.”

“Access to Capital in 2010.”

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 7

Traditional Top-Tier Media Pickup

circulation of 350,615 (according to http://en.wikipedia.org/)

circulation of 2,284,219

(according to http://www.nationmaster.com/)

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 8

Social Media Top-Tier Media Pickup

Allbusiness – UMV: 1.8 M

Mediabistro.com (Media Jobs Daily) – UMV: 26.8K

IT Business Edge – UMV: 17.9K

eMarketer - UMV: 13.3K

Marketing Pilgrim – UMV: 8.9K

UMV (unique monthly visitors) determined by Quantcast.com

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 9

TweetChat: Goals

Promote and share results of the SBSI with a targeted #sbbuzz community.

Drive traffic to the Grow Smart Business site.

Attract top influencers to participate in the TweetChat, further expanding the SBSI promotional reach.

Moderated by Anita Campbell, Editor, Small Business Trends.

Img from: http://www.officialpsds.com

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 10

TweetChat: Results – GrowSmartBiz Traffic

Each pie slice shows how many people saw how many tweets. (Chart from TweetReach)

TweetReach determined that the TinyURL “http://tinyurl.com/d6gqc9”

used for GrowSmartBusiness.com during the TweetChat reached

84,060 people via 32 tweets!

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 11

TweetChat: Results – GrowSmartBiz Traffic

733 absolute unique visits from Feb 22 – 24, 2010

302 of those unique visits from the day of the TweetChat – Feb 23, 2010.

2,379 pageviews from Feb 22-24.

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 12

TweetChat: Results – Influencer Engagement

Top Influencers Who Participated

Anita Campbell of Small Business Trends: 40,000+ followersRichard McLaughin, consultant from Paris, promoted TweetChat to his 38,000+ followersJohn Lawson of 3rd Power who has 27,000+ followersThe host #SBBuzz promoted to their 18,000+ followersSocial Media Guru and #blogchat Founder Mack Collier who has 16,000+ followersSusan Young of Get in Front Communications and Cathy Larkin from Web Savvy PR both with a following of 8,000+Publisher of SmallBizSurvival.com Becky McCray with 7,000+ followers

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 13

TweetChat: Results – Overall Assessment

Over 1,676 Tweets garnered

Over 200 participants in TweetChat

Reach of GrowSmartBusiness.com URL to 84,060 people via 32 tweets

Garnered participation from top small biz influencers

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 14

Overall Outreach Assessment

According to Google Analytics, since the promotion of the SBSI (February 16), the study has been the most viewed

page at GrowSmartbusiness.com garnering

5,624 pageviews in less than one month.

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 15

Overall Outreach Assessment: Highlights

Blogs posts/mentions: 65Traditional Media/Online publications: 20Tweets (overall including Tweetchat): 3,000+Tweetchat:

1,600+ tweets

200 participants

5,624 pageviews for GrowSmartBusiness.com from February 16 – March 4, 2010

Img from; http://www.abcdlady.com/2009-07/goal_setting.jpg

Confidential ©2009 Network Solutions, LLC

Presentation Title, 07/31/2009 16

Overall Outreach Assessment

Type Goal Achieved

National Daily with high influence 3

Online Publication 10-15

Advisory Board Participation 5

Blogs with high authority/influence 5

Blogs mentions on SMB and B2B blogs 15

Increase in Facebook Fans 10% -