Confidential 1 Strategies for RFID Success. confidential 2 What is Driving RFID?

confidential 1

Strategies for RFID Success

confidential 2

What is Driving RFID?

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RFID Market Direction

Convergence around the Electronic Product Code (EPC) as the standard

Wal-Mart's RFID-Using Suppliers to Exceed 100Wal-Mart's RFID-Using Suppliers to Exceed 100

Pilots with eight key suppliersPilots with eight key suppliers

eWeek June 14, 2004

Defence Department will require its suppliers to put RFID tags on shipments by January 2005 to better manage its inventory.

Aviation WeekAviation Week

EPC Pallet and case tagging mandates C Pallet and case tagging mandates

Defining the Gen 2 Standard

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The Goal is Asset Visibility … Everywhere!

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The Business Benefits

Sales liftslowers

OPEXimproves Supply chain visibility

Fixed RFID reader at dock doors and other “choke point” locations allow automatic scanning…

that drives…Increased accuracy and visibility

Real-time decision making

Supply chain efficiencies (cost DOWN)

Increased responsiveness to customer demand (sales UP )

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Where Does RFID Fit?

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Symbol’s RFID Direction

A fundamental component of Symbol Technologies Cm2 Enterprise Mobility architecture

The next generation of advance data capturecapture

Symbol will be a provider of RFID systems and solutions based on Electronic product code (EPC) technology

c

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cRFID is an essential component of Cm2

Imaging Laser

scanning Biometrics Voice Sensing

Advance Data Capture

RFID

RFID is a key

data capture technology for the future

Mobile Computing

MC 9000

Readers designed for embedded applications such as printers and hand-helds

Multi-protocol EPC-compliant RFID readers designed to support current and future EPC standards

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What Does RFID Mean .. To You ?

RFID is not just a project .. Or a compliance problem

It is a fundamental new technology that will be increasingly important in many aspects of your business in coming years

You need integrated solutions .. And a partner ..who understands this, and is building architectures that will handle your needs today .. Tomorrow .. And a decade hence

Why?

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EPC … Everywhere x10 .. x100 .. x1000x10 .. x100 .. x1000

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Standards & Regulations - EPC

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Where Are The Standards?

UHF Generation 2 standard has almost achieved technical consensus – IP issues must still be resolved

Gen 1 – Class 0 or Class 1

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Radio Regulations around the world

Radio Regulations are most favorable for EPC in the U.S.

Regulatory changes needed to support EPC in Europe (ETSI 302.208), will be finalized this year, supporting un-licensed operation for products, next year

Japan MPHPT conducting tests to open a UHF band by March 2005

China standards and regulations are still a wildcard

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Products & Solutions

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Today – Complete System Solutions

High performance Generation 1 EPC readers and tags

Rugged Generation 1 EPC Handhelds Broad variety of EPC Class 0 tag solutions Prepackaged reading solutions (DC400) Integration into high performance conveyor

systems RFID provided as part of a complete Auto ID

solution, including bar code, wireless, and terminals

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A Broad Solution Reach ….

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Readers and Antennas

AR400 Reader

High Performance Antenna

• Intelligent Network Element• Ethernet: IP Addressable • Multi-Protocol - Class 0/0+, Class 1• Tag Processing • Embedded Network Management• Easier Migration Path• Robust Industrial Design• Gen 2 Upgradeable

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Packaged Solutions = Practical Deployments

Even when technology works it must be practical and cost-effective to deploy

RFID must be integrated with other key technologies that are key in the distribution, retail, and transportation, environments

RFID must scale .. And must be survivable

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Symbol DC400

CPG & Retailer-class Portal solutionUntil now, the only way to achieve dock door RFID visibility has been to procure individual RFID componentsincorporates the best of breed multi-protocol reader

Plug and play infrastructureEverything you need in one platformAll you have to do is network attach, power attach, remote monitor and achieve Matrics performance

Modular & flexible 2 or 4 antenna design to support 1 or 2 dock doorsLight indicators that can be programmed to alert the disposition of goodsPhoto sensors to time stamp entry and localize direction

Advanced network features increasing flexibility and management

EthernetSNMP & SNTP

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Matrics EPC-Compliant RFID Tags

Plastic Tag Carton Tag

Glass TagConcrete Tag

Plastic Bottle Tag

Generic TagVariety of tags for different materials and applications

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RFID Tag Products

Class 0 Read Only & Read Write Read Only = Simple and Secure Read Write = Flexible and User

Definable

Product Delivery Options: Custom Conversion Labels Adhesive Inlays Inlays

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Tags – Performance Requirements

Conveyors

High Performance

Dock Door/ Portal Systems

Ap

plicati

on

s

Shelf/ Item Level

Single Dipole Tags

Dual Dipole Tags

“Custom Designs, Maximum Performances”

“Random Orientations, 100 %

Accuracy

“Known Orientations”

“Small Tag, Short Read Ranges”

Performance

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Industry Challenges

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Today’s RFID Challenges

Scale .. Scale .. Scale How does the industry

move quickly from pilots to broad scale rollouts?

How do we jointly build a broad community of RFID competence?

“Hands on the street” Certification and training Packages solutions to reduce deployment

complexity

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Mission Critical Support

Customer Advocates

Project Managers

Network Consultants

Systems Consultants

Logistics PersonnelCustomer Service Reps

Support Center Specialists

Service Center Technicians

When RFID is an essential element of your business .. It’s essential that your RFID infrastructure is up .. And running

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Thank You

Questions?

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