CONFIDENTIAL 1 Grouper – Update & 3.0 Overview. CONFIDENTIAL 2 Grouper – Historical Growth Grouper 1.0 “Share your videos with friends” Grouper 2.0 “Share.

CONFIDENTIAL 1

Grouper – Update & 3.0 Overview

CONFIDENTIAL 2

0

2

4

6

8

10

12

14

16

18

20

Q1 '05 Q2 '05 Q3 '05 Q4 '05 Q1 '06 Q2 '06 Q3 '06 Q4 '06 Q1 '07 Q2 '07

Un

iqu

e U

se

rs (

MM

)

Grouper – Historical Growth

Grouper 1.0“Share your videos

with friends”

Grouper 2.0“Share your videos

with the world”

SPE Acquisition

Grouper 3.0“Marriage of Hollywood Quality & Viral Video”

Mar ‘05

Nov ‘05

Aug ‘06

Growth of Global Video Network

July ‘07

* Excludes ValueClick customers

CONFIDENTIAL 3

Grouper – Home Page Evolution

Home Page At Acquisition: Immersed Users in a Wide Variety of User Generated Video

Home Page Today: PresentsEditorialized Content on a Channel Basis

Video wall cycled through a mix of user

submitted videos

Home Page Emphasizes Featured Channels

CONFIDENTIAL 4

Grouper 3.0 Opportunity

Number of Videos in the Category

“Hollywood” Content Viral Video

Nu

mb

er

of

Vie

we

rs

The Opportunity

• High quality content viewed by many

• Less viral and offers less variety than UGV

• Combine the viral nature of user-generated video with the quality of “Hollywood” content

• Unlimited variety of content• Highly viral• Lacks quality of traditional

studio content

CONFIDENTIAL 5

Firehouse Channel

CONFIDENTIAL 6

Channels

BasicPremium / Branded

• “Rescue Me” spin-off

• Jokes from users across the globe

• Reality show where people "judge" people

• Video music magazine with indie rock focus

• Virtual stage for stand-up comedy

• “SNL” style sketches and spoofsMoving Target

• Election 2008 coverageMeet the People

• What’s hot…from people to gadgets to trends Sexy (working title)

“Coming Soon”

At Launch Funny

Animation

Short Films

Movies & TV

Sexy

Music

Family Friendly

Wheels & Wings

Extreme

Travel

How To

Commercials

Sports

Pets & Animals

Video Games

Blogs & Podcasts

Food & Drink

TheLine-Up

Sound Check

CONFIDENTIAL 7

Cross-Sony Partnerships

MarketingDistribution Partners

User Driven “1 Click”

Grouper Video Network Partners

Digital Imaging

• Power video uploads

• Embed screensaver and software

• Users syndicate playlists via embedded player

• Embed Grouper player on partner sites

• Distribute content “pyramids”

• Purchase advertising on high traffic web sites

• Drive users back to Grouper.com

CONFIDENTIAL 8

Grouper 3.0: “The Best Content Not on Television”

• Acquire and produce dynamic viral videos for channel-based programming strategy

• Engage content creators and partners by “institutionalizing fame”

• Leverage best of breed editorial and technology to surface the best content

• Syndicate channels across the Global Video Network

• Monetize global audience through advertising sales by SPTAS and rep firms