THETHECONFETTICONFETTIPROJECTPROJECT
MOVING FROM MARKETING MOVING FROM MARKETING BLAHBLAH TO MARKETING TO MARKETING YA! YA!
CREATING YOUR OWN SOCIAL MARKETING PRESENCE OFFLINE WHILE
SUPPORTING YOUR SOCIAL MEDIA EFFORTS
ARE YOU A ARE YOU A SPREADERSPREADER??
SPREADER - LET YOUR MESSAGE FLY ON IT’S OWN
OR A OR A SWEEPER?SWEEPER?
• SWEEPER - CONTROLLING YOUR MESSAGE
THETHECONFETTICONFETTIPROJECTPROJECT
• Countdown
• Launch
• Explosion
• Fallout
THE THE COUNTDOWNCOUNTDOWN
THINK IN THINK IN UNIVERSALUNIVERSAL TERMS TERMS
• NOTHING IS UNIMAGINABLE!
• BIGGER IS BETTER!
THETHE COUNTDOWN COUNTDOWN
• Review of current systems– Are they working only for you?
• Now is the time to hash out ideas
• How do your messages spread?
VIRALVIRAL
WORD OFWORD OF MOUTH! MOUTH!
REVIEW REVIEW ANDAND REBUILD REBUILD
• WHAT IS WORKING, WHAT IS NOT
• POLL CURRENT NON CUSTOMERS
• HOW WILL YOU WOW NON CUSTOMERS? SYSTEMIC (CONVENTIONAL) OR ORGANIC (VIRAL AND WOM)
• MAKE IT LOW OR NO COST TO LAUNCH
• ALL IN!
WHAT IS WHAT IS MISSINGMISSING??
• PASSION!!!
• ASK AND OBSERVE!– WHAT ARE YOU NOT DOING
– WHAT WILL YOU DO BETTER THAN THE INDUSTRY
• WHAT IS YOUR STUMBLING BLOCK?
EXAMPLESEXAMPLES
• COMMUNITY INVOLVEMENT
• STRATEGIC ALLIANCES
• GIFTS TO CUSTOMERS-DON’T NEED TO BE PHYSICAL GIFTS
• SEE WHAT IS DONE—DO IT BETTER!
THE THE LAUNCHLAUNCH
SET ASET A LAUNCHLAUNCH DATEDATE
All systems go!
Stay true to your date
Can be a work in progress
Let your actions speak
N’T IS NOT A PART OF THE N’T IS NOT A PART OF THE PROGRAMPROGRAM
• NO EXCUSES
• NO LETTING UP
• NO HALF HEARTED EFFORTS
• NO REASON FOR FAILURE
THETHE EXPLOSIONEXPLOSION
CREATE AN CREATE AN EXPOLSIVEEXPOLSIVE MESSAGE MESSAGE
• DO!
• UNDERPROMISE AND OVER DELIVER
• LOOK IN THE MIRROR TO SEE YOUR COMPETITION
• LET YOUR CUSTOMERS BRAG FOR AND ABOUT YOU
• IT IS A WORK IN PROGRESS
THETHE FALLOUT FALLOUT
THE THE CONFETTICONFETTI EFFECT EFFECT
• SMALL ACTIONS DO WONDERFUL THINGS– IS IT A GIFT OR A PROCESS?
• CONFETTI CARRIES A LONG WAY– LET IT GO WITH YOUR MESSAGE!
EXAMPLESEXAMPLES
• WHO WON? WHAT WAS REMEMBERED?
NON CUSTOMER NON CUSTOMER GIVINGGIVING
REFERRALSREFERRALS
• IF DONE RIGHT, NO MORE ASKING(BEGGING) FOR REFERRALS
• CUSTOMERS WILL REFER TO YOU
• NON-CUSTOMERS WILL REFER TO YOU
• LIVE YOUR BRAND!
• LIVE YOUR MESSAGE!
NEXTNEXT STEPS STEPS
• WHAT’S NEXT?
• WHAT’S BETTER?
YOURYOURCONFETTICONFETTIPROJECTPROJECT
• START WITH A BLANK SHEET• THINK VIRALLY AND WORD OF MOUTH• HOW DOES IT SPREAD• NO ROADBLOCKS• LET YOUR CUSTOMERS SPREAD YOUR
MESSAGE• BE A SPREADER, NOT A SWEEPER• CONSTANT REVIEW, REHASH AND RELAUNCH
YOURYOURCONFETTICONFETTIPROJECTPROJECT
OWN IT!
QUESTIONS?
THANK YOU
MARK ROMNEYWWW.ATOMICPENNY.COM