Conference_20130305_Helen Goulden

Challenge Driven InnovationHelen Goulden5th March 2013

http://www.nesta.org.uk/blogs/centre_for_challenge_prizes

Challenge

• Costs of long term health conditions

• Ageing population

• Depletion of natural resources

• Changing climate

• Cuts to public funding

• Financial crisis & Unemployment

• Competition from emerging markets

Societal

Environmental

Economic

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=0oyTcdEc1xBG8M&tbnid=nxJT2TDT0hIvCM:&ved=0CAUQjRw&url=http://volcano.oregonstate.edu/book/export/html/425&ei=cLkwUbLWF-Oq0QWayYGwDQ&bvm=bv.43148975,d.d2k&psig=AFQjCNFMJKD3sSFjRrrTb_feG32_jWLvVA&ust=1362234060243998

Collaboration

pilobolus dance theatre

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=hpyaoEELbTQxAM&tbnid=ZA0fwxy7h_fhgM:&ved=0CAUQjRw&url=http://www.tumblr.com/tagged/pilobolus&ei=YUczUeH0L4WH0AXRk4CAAQ&psig=AFQjCNEmr9sNAbsNDm_i1XLICuDdQzyp4w&ust=1362401468099041

The Evolution of…

…aligned to these wider trends

Long History of Challenges Driving Innovation

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=kDTPiRTHYRorYM&tbnid=DXZE-8elF12YdM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/John_Harrison&ei=9uEnUZrQM4K30QWPg4CoDw&psig=AFQjCNGpZ6i55CxeHwfpixTZHrNOKEP0rA&ust=1361654643514173

Our Challenges are no longer so heroic...

http://images.google.co.uk/url?sa=i&rct=j&q=kennedy+and+man+on+moon&source=images&cd=&cad=rja&docid=pWlU15nQWHgxFM&tbnid=9Dhlcuc5aoMd8M:&ved=0CAUQjRw&url=http://theostheater.blogspot.com/2011/07/us-shuttle-symbolizes-american-spirit.html&ei=350wUZfZN8OLhQfKyYGACA&bvm=bv.43148975,d.ZG4&psig=AFQjCNEQExAyHoXiACJjInwAVlaMI6ZF4w&ust=1362227036996149

• Business Innovation trends

• Public & Social Innovation trends

• System innovation as an organising principle when addressing complex challenges

Next 15 Minutes

Customer Crowdsourcing

Open Call for Ideas

Prototype the best

Reward The

Winners

“Help us reduce packaging” “Help us mitigate climate change”

• Strategic Marketing• Corporate Responsibility Engagement• Product development

Some customers are more useful than others…

Crowd-funding

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=OSkeoty5QGe6VM&tbnid=rMOucK0DL3iByM:&ved=0CAUQjRw&url=http://www.nesta.org.uk/home1/assets/features/crowding_in&ei=bE8zUYHrH-_I0AW09oHwDg&psig=AFQjCNHukeqrx4LEL_hALawjzhQ1cQc4og&ust=1362403561893250

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=eAJH7VBBQv0sUM&tbnid=tVDjLNiKEOafEM:&ved=0CAUQjRw&url=http://www.kickstarter.com/projects/1104350651/tiktok-lunatik-multi-touch-watch-kits&ei=giIpUeOqJfDZ0QXZmIDwAw&psig=AFQjCNGezcA6g69lMyiUmJU2nzbF0KHAXg&ust=1361736681808084

Open Innovation

www.openinnovation.eu

Sharing Data & Researchwith non-competitors

Users, Developers & VirginCo-designing new services

Online community developingnew fundraising products

http://images.google.co.uk/url?sa=i&rct=j&q=open+innovation&source=images&cd=&cad=rja&docid=iJTqhx8c2eel6M&tbnid=hVDsgtUI21JmiM:&ved=0CAUQjRw&url=http://www.openinnovation.eu/&ei=npswUYbFHeHT0QXQ5oHwAQ&bvm=bv.43148975,d.ZG4&psig=AFQjCNHrnaqUdj2K0m00agtXTP8sXswrlw&ust=1362226458088869

Jugaad Innovationजु�गा�ड़

Framing the challenge of scarcity – either as deliberate strategy or by necessity

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=UzOB_Iu0S-sTkM&tbnid=qg2B-HXmcnMtYM:&ved=0CAUQjRw&url=http://www.myra.ac.in/reverse-innovation-lecture/&ei=w4smUZXFE6G40QWXqID4Dw&bvm=bv.42661473,d.d2k&psig=AFQjCNF8FeF8d3E7XgsYXZZVfll2G2XJ5Q&ust=1361567020067584

Challenge Market Places

Open Data

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=NZDqJUoAP4OrNM&tbnid=hLoaIzELfOTSdM:&ved=0CAUQjRw&url=http://newvaluestreams.com/wordpress/?p=1515&ei=FuUoUdiNA-OV0QXW04CYDQ&psig=AFQjCNFMDS5OK0423Amm9nydrBOibmzCFA&ust=1361720971759560

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=5qKmeBAc1c6ECM&tbnid=e2q4A4J2vI38kM:&ved=0CAUQjRw&url=http://cornwall.shapedbyus.org/register&ei=mrIxUZyxLOnG0QWstIDQCg&psig=AFQjCNHjscJzPiwulw_kZmm3V-QqrJ7f-g&ust=1362297869714352

Stimulating

Engageme

nt

Greater

Involvemen

t in Decisi

ons

Co-Production

Crowdsourcing ideasWidening perspectives

e.g. Participatory Budgeting

User centred design

e.g. Co-delivery of public services with

service users

Opening up Public & Social Challenges

Alongside mechanisms with explicit focus on Challenge/ desired outcomes:

# Social Impact Bonds# Outcomes Based Commissioning# Payment by Results# Forward Commitment Procurement

Do we understand the system well enough?

System Challenge: Ageing

Ageing Population

Promote self-management

Services that build social fabric

Outcome-orientedFunding tools

Recognition of social as well as biomedical

factors

Asset-Based approach

Markets that cover creating informal

care networks

People & Professionals

Helen [email protected]@helengou@nesta_ukwww.nesta.org.uk

mailto:[email protected]

http://www.nesta.org.uk/

http://www.nesta.org.uk/blogs/centre_for_challenge_prizes

Conference_20130305_Helen Goulden

Business

system challenge

open innovation

challenge of scarcity

challenge desired outcomes

long history of challenges

wider trends

social impact bonds

climate cuts