Concerto a Venezia - League of American Orchestras€¦ · Concerto a Venezia Kansas City Symphony Orchestra Group 2. THE KANSAS CITY SYMPHONY LEAGUE Presented by Ursula Terrasi 2013

Fundraising

Kansas City Symphony League

Concerto a Venezia

Kansas City Symphony Orchestra

Group 2

THE KANSAS CITY

SYMPHONY LEAGUE

Presented by Ursula Terrasi

2013 Ball Chairman

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CELEBRATING 30 YEARS OF

EXCELLENCE!

KANSAS CITY SYMPHONY BALL

1983 - 2013

I.

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II. 2013 Objectives Accomplished:

INCREASE:

Revenue by 82 % to $1,267,000

Attendance by 50% to 750 Guests

Profit by 101% to $1090,000

DECREASED:

Expenses from 22% of Revenue to 14%

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2013 BALL STRATEGIES

A. Retain Existing Attendees

B. Attract New and Younger Attendees:

Concert Ticketholders

Community Leaders

Create Partnerships with: Businesses,

Exceptional Local Talentand

Community Performing Arts Schools

C. Raise Awareness of Symphony’s Accomplishments

III.

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“ Our Fearless Tactics to

Increase Fundraising and

Make

Forever Friends”

IV.

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Create a Buzz1. Tactic

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Create a “Fun” Unique Brand and Theme

2. Tactic

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Diversify Event Space

Union Station Piazza San Marco

3. Tactic

Perfect Ambiance – several obstacles to overcome

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Develop Special Giving Level

Celebrate Our

Milestones:

30th Anniversaries&

Honoring

Community

Leaders

4. Tactic

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Initiate Community

Outreach/Partnerships:

A. National/Local Based

Jewelry Store

B. Award WinningGraphicArtist

5. Tactic

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C . Legendary Italian Chef

Lidia Bastianich

Donated Benefactor Party

D. Local Merchants

Hosted Shopping Nights

E . Retail Liquor Stores

and Distributor

5. Tactic

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Kansas City Born,

World Renowned

Tenor –

Vinson Cole

University of

Missouri at

Kansas City

Conservatory of

Music and Dance

Young Artist

April Martin

5. Tactic

F.

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A Magical Evening !

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