Conception of the celebration. NES is 20

NES 20th Anniversary Celebration: Conceptual Framework - 1 -

Modern Economic Education and Research in Russia since 1992

NES 20th Anniversary Celebration: Conceptual

Framework



CONTENTS

Conceptual framework and the main theme of the NES 20th Anniversary Celebration ......... 3

Main Management Divisions ................................................................................................... 4

Main Principles ...................................................................................................................... 5

Planned Activities .................................................................................................................. 6

The Role of the Coordinating Committee ................................................................................ 8

Working Groups ..................................................................................................................... 8

Alumni Reunion ..................................................................................................................... 9

Guest List ............................................................................................................................ .9

Attachments

Attachment 1

The list of 2012 activities dedicated to the School's 20th Anniversary…………………………..11

Attachment 2

Expense reimbursement policy ……………………………………………………………..……….13

Authors: Zarema Kasabieva

Maria Savushkina

23.07.2012 NES 20th Anniversary Celebration Conceptual Framework - 3 -


The main theme of the NES 20th Anniversary Celebration

To ensure successful organization of the anniversary celebration and to work out a unifying

framework, it is necessary to set up the main theme that would be key for the entire pre-

celebration period and that would correlate with the NES mission and vision.

Theme:

20 years of Modern Economic Education and Research in Russia

It is also necessary to decide on the title of the research conference held as part of

celebration activities.

“The NES 20th Anniversary Conference”

The theme description, along with the School logo adapted for the 20th Anniversary, must

appear at all events planned for the entire calendar year 2012 and in all printed and digital

publications of the School.

Furthermore, it is recommended that the 20th Anniversary theme and, where appropriate, the

School’s logo be used by all NES faculty and staff in their correspondence (placed at the bottom

of their letters as part of signature).

The following activities should support the annual anniversary theme:

Message(s) of the school’s rector (vice-rectors) listing facts and general statistics for the

last 20 years (video to be posted on the website) + letter (invitation) to the broad circle of

the School’s stakeholders;

A 2-day conference to be held on two celebration days of 14 and 15 December 2012

with the agenda directly related to the annual theme and NES. There will be two round

tables held as part of the Conference: one on current issues of economic policy, the

other on modern challenges in the field of higher education (tentatively, in cooperation

with Skolkovo, Higher School of Economics);

Lectures, seminars, open discussions related to modern economic issues (which is

already actively carried out by NES); (please refer to Attachment 1);

Meetings with NES alumni, including those holding positions in corporate management,

and opportunities to discuss financial and economic matters (according to the plan of

Alumni Relations Center; broaden the usual scope of these activities at NES);

Statistical portfolio preparation;



*For instance, the number of alumni for the past 20 years (statistics,

percentage of alumni in the government and other state structures and in the commercial sector,

participation of students and alumni in the public and social life of the country (city);

Content development of statistical reports based on aggregate data; work out

Staff members responsible for statistical reports and materials preparation:

- Faculty and staff;

- Alumni;

- Events;

- Fundraising;

Preparation of External Communications Department press releases;

Preparation of a series of materials characterizing the main achievements of the School

in all key directions of development and implementation of the mission (Exhibition).

Social events

NES Basketball Challenge March 2012

Photography exhibition (competition) with photographs of graduation groups and

milestone events hosted by NES over the last 20 years; (or, an exhibition of photography

by alumni and students organized jointly by Alumni Office and Students council). It could

be placed inside the School’s or CEMI’s premises. With the help of Irina Uspenskaya,

could be arranged at the Moscow House of Photography (O. Sviblova);

NES Economic Start, dedicated to the 20th Anniversary of NES; various target groups

invited; September 2012;

Charity concert by alumni performers and their children; invite children from Obidimo.

At the same time – a fair of handmade articles and drawings. The contributionsto be

used for charity projects. Responsible parties – charity committee NP. September –

October 2012 (то bе confirmed).

Main Management Divisions

Management divisions involved in the preparation to the School anniversary celebration –

Coordinating Committee and working groups



Coordinating Committee – management division responsible for the

basic ideological development of the event.

Working groups – teams responsible for performing theactual work and reporting its results to

the managing committee.

Coordinating Committee = NES Executive Committee

From the resolution of the Executive Committee dated 26 October 2011

“Form the Coordinating Committee in order to prepare the NES 20th Anniversary Celebration,

and include all members of the NES Executive Committee into the Coordinating Committee.

Appoint Z.Yu. Kasabieva the chair person of the Coordinating Committee”:

S.A. Anatolyev

O.P. Budjko

A.P. Goriaev

S.M. Guriev

Z.Yu. Kasabieva

G.M. Okhramenko

Yu.E. Selukova

K.I. Sonin

Organizing Secretary – O.S. Suchkova (project manager)

Working groups (Attachment 3)

Pursuant to the resolution of the Executive Committee, the following working groups were

created:

1) WG for contents (theme, program, scenario, conference);

2) WG for financing (fundraising, budgeting, expense reimbursement policy);

3) WG for IT support and equipment supply (delivery of equipment, roll up stands,

appliances, IT support);

4) WG for logistics (registration, visas, tickets, accommodation, event management,

transportation);

5) WG for PR & Marketing (media relations, website section dedicated to the 20th

anniversary, movie, stories from NES life, presents, publications).

Main Principles

1. All activities carried out throughout the entire year need to show and promote the

mission of the School – modern economic education and research for the Russian

society, business, and state;



2. Recognition and honoring of the School’s key historical milestone dates, for example,

the founding of the School, opening of the Master’s program, creation of the Center for

Modern Research, Outreach Center program, international recognition of the modern

academic Master’s program, expansion (opening of the MiF and BAE program –

celebration of MiF’s 5th anniversary BAE’s1st anniversary), corporate training,

international labor market recruiting, publications, alumni, etc.;

3. The 20th Anniversary of NES is an additional opportunity to tell about oneself and one’s

role in public life, including professional circles; a special PR plan needs to be drawn up;

4. The NES celebration will enable the expansion and reinforcement of networksand will

improve communication (among alumni, state and private structures, etc.);

5. This is usually preceded by an informational campaign, and a fundraising event

(campaign) is recommended after celebration. We will start the campaign straight away

“Your gift for the School on its 20th Anniversary…”

Planned Activities

During the year, key events are usually scheduled and added to the general NES

calendar (on the website). The banner might be marked “Celebration of 20th Anniversary of

NES, 13–15 December 2012. See the events calendar!”. The banner would lead further to

the NES calendar showing what is scheduled for this month. Placement in social networks is

mandatory. A separate group dedicated to the celebration of the 20th Anniversary is being

created in Odnoklassniki. Place the banner “XXXXX days left before the Anniversary!!!”

Events can be divided into three groups (by target groups stated in the mission) –

society, business, and state. For each of the target groups a separate communication

strategy needs to be developed and relevant materials should be prepared.

A separate page dedicated to the 20th Anniversary of NES should be created on the

School’s website. The page will not only reflect all celebration activities, but allow

crowdsourcing as well. Banner – “XXXXX days left before the celebration” (as of 10 March

2012 – 40 weeks). Links in Odnoklassniki to the group of the 20th Anniversary of NES

Proposed minimal structure of the website section: (similar to https://20.ceu.hu/)

Rector’s (President’s) Message;

Events Calendar;



Materials (documents) related to the anniversary (poll results,

new polls, for example http://sites.nes.ru/events/20th-anniversary-survey, White Paper,

press release, etc.) - (possibly using login/password – in which case an internal platform

could be used);

Fundraising campaign – your gift to the School on its 20th Anniversary! (Can I give you

anything besides love?);

Anniversary campaign update (press release, media coverage, blogs, recollections, key

achievements over the last 20 years by divisions and academic programs);

Development strategy until 2015;

MiF celebrates its 5th Anniversary!!!

Professors’ publications for the last 20 years;

Congratulations on milestone dates and birthdays;

Snapshots / videos 1992-2012;

Visual symbols

Printed materials (logos, reports, informational bulletins, etc.) may include a reference to

the 20th Anniversary of NES; for example, the logo would be followed by the inscription:

“20th Anniversary of NES”, or “We are 20 years old!”;

It is important not to change the NES logo, only add an element that would highlight the

date. Example: it could be simply a figure “20,” or a palm branch, etc.

Memory album of photographs illustrating the School’s funding history, graduations and

NES milestone events;

Souvenirs (teddy bears in multi-colored T-shirts inscribed “I love NES”, medals,

postcards, badges, ball-pens, T-shirts, etc.) with anniversary symbols (best symbol and

design competition) may be also ordered and sold (presented) throughout the year;

Competition for the School’s emblem (the seal);

Participation of different target groups

Students

Extensively deploy students as assistants and participants of the event. The key

coordinating role is assigned to Coordinator of academic and student affairs and to program

coordinators. It is important to maintain an open dialogue with them about the activities

aimed at the target audience of students and society in general. Student council (with

representatives from all academic programs) is to be responsible for the preparation of the

anniversary skit at the Reunion, and for volunteering. Reconcile class schedule with

celebration dates.

http://sites.nes.ru/events/20th-anniversary-survey



NES faculty and staff

Professors are members of Coordinating Committee and/or workgroups and, therefore,

immediate participants to making decisions and (or) arrangements of events. Professors

take part in organization and holding of the research conference. Additionally, professors

are engaged as participants to numerous events listed in the NES calendar (depending on

the topic), for example, with a report or a welcome speech dedicated to the 20th Anniversary

of the School. They prepare a skit for the 20th Anniversary.

NES alumni of previous years

As with the student audience, it is necessary, to make provisions for, discuss, and receive

feedback from NES alumni. In this respect, the Alumni Relations Center maintains the key

role. Discussion of themes and scheduled events will be organized during alumni meetings

andNP board meetings digitally, as well as via Internet polling. Ideas and themes can be

also collected (which is being done already) in “NES Alumni and Friends in social networks”

sections. Practically, the third evening of the celebrations will be the GALA REUNION...

In addition, a fundraising campaign will be held – “Your birthday gift for the School.” The

goal is to increase the involvement of alumni to 25% and to push the campaign “degree” to

$500,000.

The Role of the Coordinating Committee

The Committee’s goals and objectives:

Approve and endorse the Conceptual Framework* of activities for the NES 20th

Anniversary Celebration;

Approve the key theme;

Design and approve the action plan for celebration arrangements and monitor its

implementation. Hold working group meetings at least every month;

Approve the logo and symbols (design) for the materials;

Outline the scope and scale of events (date, number of days, number of people, target

audience, etc.); 1

* The Framework will serve as a key document, detailing and coordinating all anniversary activities.

1 Prior to questioning of all divisions with regard to the lists of invitees, the estimated number of invitees

for the event is

2380 persons (total) 1730 (in Russia) 650 (abroad)



Approve and endorse the resource requirements (dates,

auditoria and halls to book, scope of work for the relevant working groups);

Approve and endorse participants and plans for working groups;

Endorse the budget for events;

Endorse a number of policies (for example, the expense reimbursement policy,

Attachment 2, the informational materials design approval policy).

Working Groups

Working group are organized according to their objectives and their target audience.

Key objectives:

Implement the approved action plan in compliance with the schedule and the

approved budget;

Prepare the implementation plan, calculating resource requirements and budgeting

the event;

Monitor the implementation of the plan, reporting.

Alumni Reunion

On 15 December 2012, the Alumni Reunion is to be held. The alumni living abroad are self-

organized. I think they will support the idea to dedicate their next running marathon or

meeting to the upcoming celebration. A sort of marathon is possible around the continents

where NES alumni live and work, which is to be finished in Moscow as part of the official

celebration. They could send videos and photos about their meetings.

Meeting in a business format (with representatives of commercial firms invited)

The ceremony of Alumni Association Award

Gala concert (skit) and party



Guest List

Responsible: A.Mikhalitsyna

The following key NES stakeholders are included in the database:

Faculty

Students from all programs

Alumni

Visiting professors 1992-2012

Staff 1992-2012

Sponsors

Partners

Members of IAB, Board of Directors, Board of Trustees.

Please send additional information.



Attachment 1

List of 2012 activities dedicated to the Schools 20th Anniversary

(Highlight the events directly related to the NES 20th Anniversary Event)

2012 Event

February, 17th

February, 24th

Round table with employers;

First in this season lecture from the NES new course “Questions to Economists” supported by Ernst & Young;

March, 12th

March, 14th

March, 21th

March, 25th

March, 28th

March, 30th

Round table “Career in Public Sector: pros and cons”

The course “Economic Policy” (first lecture): Sergey Guriev: “Economic Goals

of the New Presidency;

Lecture “Economics of Health” Irina Denisova;

20th

NES Anniversary Basketball Challenge;

Lecture “How to Trade Human Kidneys. Today. Now.” Andrey Bremzen.

Polytechnic Museum;

Round table “Career opportunities in think tanks”

April, 11th

April, 12-13th

April, 25th

Lecture “Eurozone. Anatomical Pathologyst’s Report”, Konstantin Sonin;

Annual research conference (students);

Lecture “From Bill Brauder to Alexey Navalny – the History of Shareholder

Activism in Russia”, Sergey Stepanov;

May, 16th

May, 17th

May, 19th

May, 19th

May, 20-24th

May, 23th

May, 30th

Lecture “Is the World Facing the Second Great Depression”, Konstantin

Styrin;

NES Alumni Reunion in Washington, DC;

NES Alumni Reunion in New York;

NES Alumni Reunion in Palo Alto;

Workshop with D. Nort – B. Veingast “Institutes, Development, and

Interest Groups”, Higher School of Economics;

Lecture “Internet and Elections”, Ruben Enikolopov;

Lecture “Obama or not: USA Foreign and Internal Policy after the Presidential

Elections”, Shlomo Weber;

June, 8-9th

“The International Conference on Macroeconomics and Monetary Policy”,

organized by Higher School of Economics, New Economic School and

Northwestern University;


June, 17th

June, 18th

June, 20-22th

June, 30th

IV NES Football Tournament;

Lectures by John Campbell, Professor, Harvard University;

Zvi Griliches Memorial Lectures, Ariel Rubinstein, Professor, Tel Aviv

University;

NES Alumni and Friends Summer Bliss Boat Trip;

July, 6th

July, 14th

– August, 3th

July, 21th

July, 25th

– August, 8th

The 19th

NES Commencement Ceremony;

“Morden Literature, Politics and History of the USA”. The first NES Summer

School at the University of Texas in Austin;

Lecture “Economics of Beauty and Happiness”, Sergei Guriev;

NES Summer School in Nizhniy Novgorod;

September, 4th

Before September, 20th

The start of the 21st academic year: NES Welcome Party

Traditional NES Charity Run, New Economic Start 2012;

October , 10-17th

October , 18-19th

October , 18-20th

NES in 360 Festival;

Conference “International Cooperation in Times of Global Crisis: Views

from G20 Countries”;

The III International Conference of the Russian Association of Higher Education

Researchers devoted to the 20th

Anniversary of HSE and NES;

December, 10-12th

December, 13-15th

The final winter seminar of the faculty development project (ReSET) HESP;

CELEBRATION of the NES 20th

Anniversary

December 13 - Opening Ceremony

December 14:

09.00 -17.00 - The NES 20th

Anniversary Conference

19.00 - 24.00 - Formal dinner devoted to the NES 20th

Anniversary;

December 15:

09.00 -16.00 - The NES 20th

Anniversary Conference

17.00 -24.00 - Alumni Gala Reunion



Attachment 2

Expense Reimbursement Policy

General rule:

1. Conference speakers and IAB members of all years

a. Expenses reimbursable by NES:

1. Airline tickets (business class for 2-3 key speakers, economy class for others)

2. Transfers

3. Invitation

4. Visa

5. Hotel

b. NES provides full logistic support

c. Cultural program may be provided, extended to accompanying persons

2. VIP guests coming from abroad

a. Expenses reimbursable by NES: none

b. NES provides services related to issue of invitations, hotel accommodation and order of

transfers at the expense of VIP guests

c. Cultural program may be provided, extended to accompanying persons

3. Alumni

a. Expenses reimbursable by NES: none

b. NES provides services related to issue of invitations, hotel accommodation and order of

transfers at the expense of alumni

c. Cultural program: none.

Special rules:

1. In special cases, participants from any category may be eligible to other expense reimbursement

rules.

2. The decision regarding other expense reimbursement rules will be taken by Sergey Guriev, NES

Rector, and Barry Ickes, member of NES Board of Directors, AFNES President.

Conception of the celebration. NES is 20

Economy & Finance

nes alumni

nes faculty

nes mission

annual anniversary theme

anniversary celebrationto

main theme

sviblova nes economic

modern economic issues