Concept to cashflow kartik mehta

Date: March 02, 2013

Concept to Cash FlowKartik Mehta

Founder, Director & CEO, ExpressECG

The Company

GENERAL SCENARIO WITHOUT ExpressECG ( 2 to 3 hours)

Doctor

Patient arrives @ FamilyPhysician

Patient waits @ FamilyPhysician

Patient diagnosed For ECG

@ Family Physician

Patient travels to ConsultingPhysician

Doctor

Patient waits @ ConsultingPhysician

Patient ECG taken @ Consulting Physician

Patient ECG reviewed &Communicated @

Consulting Physician with Family Physician

Patient travels backto Family Physician

Patient waits again@ Family Physician

WaitTravel

Wait

Travel

Wait

FAST AND ACCURATE ECG WITH ExpressECG (30 minutes)

Doctor

Patient arrives @ Family Physician

Patient waits @ FamilyPhysician

Patient diagnosed for ECG

@ FamilyPhysician

Family Physician Schedules

ExpressECGtechnician for ECG@ Family Physician

ExpressECGtechnician Performs &

Uploads ECG @ Family Physician

Cardiologist or Sr. Consulting Physicianreviews & electronically

reports ECG@ ExpressECG

reporting center

ExpressECG technician prints 02 pages ECG

reports @ FamilyPhysician

Family Physician &ExpressECG reporting

Physician discussECG results

when needed

Wait

ExpressECG – In Business of Saving Human Lives

Supply Side

27 Trained Technicians

03 Trained Marketers

03 Call Center Operators

01 Operations Manager

01 Marketing Manager

01 Best Physician

01 Best CEO

One of the most efficient Business Systems running 24 X 7 - 365 days in about 20 cities of Gujarat with a goal to save patient lives & to satisfy medical fraternity

Supply Demand

7000 doctors in Gujarat

NGOs (SHRC – 2 mobile vans, Aadarsh)

Labs (Supratech, UniPath)

Corporates (Cipla, Fine Feather, Amneal Pharma)

08 Franchisee holders

Direct patients

Government of Gujarat

Demand Side

ExpressECG – First in On-Demand ECG Service in the World

ExpressECG On-Demand

Telemedicine Solution

3000 ECGs per month

More than 7000 GPs as registered customers

On-Demand operations in

about 20 cities of Gujarat

Numerous lives saved @ of

about 02 per week

ExpressECG – Our Business Growth for Year 2012

JANUARY

FEBRUARY

MARCH

APRILM

AYJU

NEJU

LY

AUGUST

SEPTEMBER

OCTOBER0

500

1000

1500

2000

2500

1664

1958

2209

18232044 2011 2089 2033 1977 1956

242 312530 530 466 534 598

800

462 420

8 0 69 161 1590 0 24 0 0

NUMBER OF ECGs BY MONTH BY CHANNEL

GPsNGOsCAMPsLABsCHCs

Month

# of

ECG

s

ExpressECG – Creating Value for Society

We save time

We are ExpressECG

Most importantly, we save life

We also save money

ExpressECG – Gujarat State Coverage as of December, 2012

Important Lessons

Concept to Cash Flow

Concept – Our Profound Belief

It is not customers job to tell us what they want...

Don’t let people tell you your ideas won’t work. If you have a hunch that something will work, go build it. Ignore the haters...

Developing revenue model early will help later...

There is no "I" in "TEAMWORK“...

ExpressECGCore Team

ThoughtApproach

IdeaChange

Dependence, Interdependence, Integration...

Team – Our Long Term Shared Destiny

Extremely important during valuation assessment...

Customers – Our King, Our Royal Highness

The purpose of a business is to create a customer... (Peter Drucker)

ExpressECG

Customers are key predictive indicators of a company success, investors generally are months behind...

Value Creation – Our Differentiator

There is no such thing as commodity...

Innovation does not only mean doing different things. It also

means doing things differently... Exploit available Resources, Processes and Values...

Cash Flow - Our Financial Prowess

The number one job of a CEO is to not run our of money... (operating cash flow)

It is going to be delicate dance of Growth v/s Profitability...

VC & PE folks prefer to associate with financially savvy promoters...

Thank You

Concept to Cash FlowKartik Mehta

Founder, Director & CEO, ExpressECG