Concept Brief 1

Digital Media Experience for Bristol Zoo.G3

Concept Brief 1

Our Mindmap/Brainstorming

Original Ideas-QR codes place around zoo for extra information.-Interactive screens next to display.-3D/4D cinema

Decided to build an experience based on interactivity and immersion. Based on planetarium concepts.

• Interactive Multimedia Dome

• Self contained

• Choice of experiences based on different habitats

• Optional educational accompaniment/games/tourguide

• Immersive through sound and sight.

Key points

Features• Dome projection of different wildlife scenarios, chosen by

the user.• Interactive floor screen• Realistic sound recordings, surround sound.• Optional educational tour guide• Optional games for children

Wildlife Scenarios

• Chosen by the user upon entry into the experience• Ocean, Arctic, Safari and Jungle• Upon entry, also given the option to have a themed virtual tour

guide for education• When choosing a scenario, the floor will zoom in on a google

earth to the correct location of the wildlife• Users can also change the current scenario and the experience

zooms out, and then back in to the new wildlife location.• CGI projections, real video not really possible for full interactivity.• Floor interactivity changes based on the scenario• The interactive floor can be used to make the dome interactive.

http://www.youtube.com/watch?v=dNX7T1ToWEI

Arctic Scenario

• Floor will be interactive snow for children to play with, uncover facts/pictures. Footprints.

• Polar bears, Reindeer, fox, puffin, walrus/seals.

Tropical Ocean Scenario• Interactive sea bed on the floor, shell fish move away from people

etc.• Interactive game where children have to find certain objects on the

floor ie. Shells or creatures• Sand with creatures that swim off.• Dolphins, Rays, small tropical fish, turtles

Safari Scenario

• Grass, waterhole flooring… interactive water (possibly reflective)• Lions, elephants and savannah animals• Game where children can name animals

Jungle• Floor is interactive with insects and small creatures (ie. Frogs)• Waterfall with a small pool with fish, crocodile?• Sloths, monkeys, spiders, caterpillars, birds with different

birdsong, Gorillas, snakes, elephant.• Find animals game on the floor

Virtual Tour guides• Themed based on scenario• Explains environment and provides educational talks and

shows within the scenario.• Also used to introduce and host games• Diver for ocean, snowman for arctic, safari ranger and

sloth for the jungle• Useful for educational purposes, giving facts relating to

other zoo attractions.