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Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Dec 14, 2015

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Damion Wotton
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Page 1: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.
Page 2: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Concept – “Baby Energy”

GoodDesign

Functional

Advancement

Good Design Award ``` Baby Label series has won the 2003 Good Design award.

SHAPE

COLOR

Page 3: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Various & Attractive Product line up

Tableware Care Goods

Bath Supportgoods

Toilet Training goods

Page 4: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Toilet training goods

=== Toilet Training set ===

Toilet trainer

Asst.Toiletwith handle

+Step

Set up the training according to different growing stages.

Asst.Toiletw/o handle

+Step

Getting used to Toilet Trainer

Using Asst. Toilet Using Toilet alone

Train the child to use toilet with adult’s help Step and asst. toilet with handle Step and asst. toilet without handle

Using Toilet Trainer

Sit Stand & Walk Walk SmoothlyChase & Follow

6 months ~ 10 months ~ 18 months ~ 24 months ~

Page 5: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Toilet training goods

=== Toilet training set ===

1 Handle1

Shape and angle are designedsuch that baby can grip easily.

2

3

Asst. Toilet2

Smaller opening allows the child to position his/her legsforward for easier usage.

Main Body3

Hollow shape allows betterpositioning.Baby Label Current Model

Legs can be securedtightly to the middlehollow portion foreasy positioning.

Legs are outward boundand hence difficult to secure the position

Features & Advantages

Page 6: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Toilet training goodsLine Up

Toilet training set Asst. Toilet Pile cover

Label Orange

Label YellowLabel Orange

Label Ivory

Label Ivory Label White

Page 7: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Bath support goods

=== Baby Bath ===Baby Back Support

Soap Stand

“No need for the bath net!”Similar to support net for supporting the bathing babyfrom its back. Even first-mother can handle easily.

Soap and small things canbe stored easily.

Mother’s ArmrestTo support and protect mother’s arm by the soft rubber. Sucking disc design can be attached todifferent places.

Shape of Main Body

Streamlined main body tobest fit the baby’s back.

Water Volume Scale

Water volume scale according todifferent baby weight are markedon the inner side

Using periodNewborn ~ 3 months

Page 8: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Bath support goods

=== Baby Bath Chair ===

Open Guard

Detachable with onlyone hand for easyseating of a baby.

Wide Seat BaseDesigned according to baby’s body shape andprotects the baby fromslipping forward.

ToyBaby plays with fun.

115º

150º

One-hand Operation Angle AdjusterBackrest angle can be adjusted and locked with only one hand.*Reclining reference150º: 3 ~ 6 months115º: 6 months onward

Using period3 ~ 24 months

Features & Advantages

Page 9: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Bath support goods

=== Pail === === Water bowl ===

Capacity: 0.7 LitreHandle designed for easyholding in different way.

Capacity : 1.9 LitreCompact size and child canholds this basin by both hands.

Water into the pail

Pouring waterto baby

Features & Advantages

Page 10: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Growth of Baby VS Usage Flow of Tableware

Wearing stage (feeding by adult)

swallowing mumbling chewing eating

Eating stage (able to eat alone)

5 months~ 9 months~ 12 months~

BL tableware step 1

BL tableware step 2

BL tableware step-up set

Hold feeding bottleto drink

Use hands to pickup foods

Use spoon to scoop food Use cup to drink

Page 11: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Tableware

=== Step 1 set ===

1. Easy-to-scoop front end shape

2. Safety stopperFlat angle and best anglefor grinding use

1. Easy gripping shape

2. Curved side for easy piling up of food

Just-fit size to fit the baby’s mouth

Cap can be used in microwave oven or as a small plate as well.

Just-fit size for carryingof weaning food and foreasy scooping.

Small granule on thebottom for easygrinding of food.

Features & Advantages

Page 12: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Tableware

=== Step 2 set ===

Specially designed curveand angle according to baby’s hand for easy gripping

Just-fit depth for easyscooping of food withoutspilling

Easy-to-grip handleand colorful design to stimulate baby to leanhow to get and hold.

Features & Advantages

Page 13: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Tableware

=== Step up set ===

Step Up Set = Step 1 set + Step 2 set

+*Individual items are available

Features & Advantages

Page 14: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Tableware=== Chopsticks Training set ===

Handle+Revolving controller+chopstick

Revolving controller+chopstick

Chopstick

Step-1 handle trains how toHOLD and OPEN chopsticks properly

Revolving controller trains how to LEAVE PROPER SPACE

in between chopsticks

Use chopsticks in NORMAL holding way

as adults

Slip StopperSlip stopper can make baby to carryfood easily withoutdropping.

Handle (supporter)

Soft rubber justfit baby’s hand

Features & Advantages

Page 15: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Tableware=== Noodle Cutter & Spoon set ===

Curved Edge

Flat Bottom

Can cut off noodle easily andcompletely.

Can grind foodfor easy eating.

Easy cleaning

Plastic Case

Convenient for carryingout and keeping clean.

Features & Advantages

Streamline Design

Page 16: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Tableware=== Portable Handy Nib ===

Soft resin isused for easycleaning andhygiene.

Pocket & Storage cover

Soft Collar

Length Adjustment

Pocket can be used as storagecover, and cancarry spoon orfork and so on.

Soft materialand design isfit to the baby’s neck.

Can be adjusted to 3differentlengths.

Easy cleaning

Features & Advantages

Page 17: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

== Cautions: Maintenance, Cleaning, Sterilization) ==

●Wash before first use.●Wash the utensils immediately after use.●Do not use scrubbing brush or polishing powder for cleaning, which may damage the surface of the utensils.●Recommended sterilizing methods are boiling, steaming, or medicated sterilization only. Please check the instruction manual of the apparatuses for the details. *For boiling sterilization, boil 2 to 3 minutes in plenty of water. Long-time boiling may shorten the product life.●When using dish washer and dish dryer, make sure the washing temperature and drying temperature must be under the temperature limit of the utensils. Please check the instruction manual of the apparatuses for the details.● If cooking the foods with deep color or artificial colorant, colors may remain on the utensils even after washing and sterilization.

Tableware

Page 18: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Care goods

=== Hair Cut Set & Combing Scissors ===

V-shape edge

Easy adjustmentfor hair volume

Round edge

Ensure easy andsafe cutting.

Arch-shape comb fit thebaby head. Round endprotect the baby head’sskin from hurt.

Just-fit HandleLarge handle to fit adult’s finger.

Arch-Shape & Round edge

Features & Advantages

Page 19: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Care goods

=== Nail cutter ===

Curved Edge

Ensure easy and safe cutting of baby’s nail.

Plastic Cap with Nail Rasp

Safe storage when no use.Nail rasp cansmoothen the nailafter cut

Round Edge

Ensure easy and safecutting.

Features & Advantages

Page 20: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

Care goods

=== 2 in 1 indicator ===(Temperature & Humidity)

Blue color area show youthe optimum temperatureand humidity

1

2

2-way Set Up2

Can be selfstanding orattach onwall

Checkable at sight1

Features & Advantages

Page 21: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

To attract consumerTableware

&Care goods

Tableware,Bath &Toilet trainer

The counter become colorful, and can catch consumer EYES!!!, when displayBaby Label items TOGETHER.

Tablewarewith

samples

Page 22: Concept – “Baby Energy” Good Design Functional Advancement Good Design Award ``` Baby Label series has won the 2003 Good Design award. SHAPE COLOR.

To attract consumerDisplay around pillar