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CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

Mar 29, 2015

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Nash Hounsell
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Page 1: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …
Page 2: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CONCEPT

A project that was conceived and developed in the scent of Italian atmosphere …

Page 3: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CONCEPT

A project that was conceived and developed in the scent of Italian atmosphere … DESIGNDESIGN

Page 4: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CONCEPT

FASHIONFASHIONA project that was conceived and developed in the scent of Italian atmosphere …

Page 5: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CONCEPT

BEAUTYBEAUTYA project that was conceived and developed in the scent of Italian atmosphere …

Page 6: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CONCEPT

TASTETASTEA project that was conceived and developed in the scent of Italian atmosphere …

Page 7: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CONCEPT

… THAT’S(O) THE NEW 2014 PROJECT

Page 8: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CONCEPT

It 's the first and revolutionary concept ofLIGHT & BRONZE

professional spray.

For the first time a single device can offer 3 professional spray treatments (face and body) that will ensure for the customer to reach the desired skin color.

The treatment has a double meaning because it combines: immediate effect (bronzer or illuminating) treatment of skin care results in the medium/long term.

Page 9: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

VISUAL

Page 10: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

THAT'SO BEAUTY ESPRESSO TREATMENTS

ESPRESSO ULTRA TAN EFFECT

LATTEBRIGHT-LIGHT EFFECT

CAPPUCCINOBRIGHT-TAN EFFECT

Page 11: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

ESPRESSO ULTRA TAN EFFECT

Spray Tan Treatment for an intense immediate effect.

The color of the skin is achieved in few seconds by using the lotion "That'so Sun Makeup Ultra Dark" that is delivered through the appropriate spray gun (brown color) of the equipment That'so Beauty Espresso.

The tanning effect on the skin occurs instantaneously thanks to the "bronzer" contained in the professional cosmetic. This effect is intensified during the subsequent four hours due to DHA (dihidroxyacetone). This molecule of sugar extraction, acting on the stratum corneum surface developing a natural reaction (polymerization), which creates the appearance of protein burnished giving a color similar to the real UV tanning (without stimulating melanin).

Page 12: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

ESPRESSO ULTRA TAN EFFECT

The naturally golden color will last about 5 days and gradually disappears with the normal cellular exfoliation, without leaving spots on the skin or artificial color (yellow / orange).

The lotion "That'so Sun Makeup Ultra Dark" has the following features: natural and delicate fragrance moisturizing active ingredients (Aloe Vera) anti-aging active ingredients (Matrixyl ®) that make it a true elixir of health and beauty to the skin.

Page 13: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

LATTEBRIGHT-LIGHT EFFECT

Spray Brightening Treatment for an intense immediate effect.

The color of the skin is achieved in few seconds by using the lotion "That'so Pure White BioLight" that is delivered through the appropriate spray gun (white) of the equipment That'so Beauty Espresso.

The skin lightening and brightening effect occurs instantaneously thanks to the pigments contained within the cosmetic formula, reducing skin imperfections, giving the complexion uniformity and homogeneity (primer effect). Thanks to the cocktail of active ingredients in the lotion, you also get a lightening and brightening effect in the medium/long term by inhibiting the production of melanin and uneven reducing brown spots epidermis.

Page 14: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

LATTEBRIGHT-LIGHT EFFECT

In addition, "That'so Pure White BioLight" guarantees: Immediate lifting effect: a powerful complex of active ingredients on the skin creates a lightweight elastic film that smoothes and reduces the signs of aging and fatigue. Anti-aging effect: the peptide latest generation "Timp Peptide" is able to fight wrinkles, loss of firmness and give radiance to the skin. The lotion is enriched with "Vitamin C" which helps to reduce the signs of aging. Hydrates: thanks to Jojoba oil and natural moisturizing factors. Media sunscreen: to protect from sun rays, harmful to the aging of the skin.

Page 15: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CAPPUCCINOBRIGHT-TAN EFFECT

Smoothing and Slightly Tanned Treatment with immediate effect.

The color of the skin is achieved within seconds through the combined use of the two lotions "That'so Pure White BioLight" + "That'so Sun Makeup Ultra Dark.“

FIRST STEP – “LATTE” TREATMENT: Firstly apply the lotion "That'so Pure White BioLight", delivered through the appropriate spray gun (white) of the equipment That'so Beauty Espresso. The effect of uniform and homogeneous skin occurs instantaneously thanks to the pigments contained within the cosmetic formula reduces skin imperfections and creating the 'Primer effect’.

Page 16: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

CAPPUCCINOBRIGHT-TAN EFFECT

STEP TWO - "ESPRESSO“ TREATMENT: As soon as the lotion "That'so Pure White BioLight“ get dried, proceed with treatment "Espresso". The light tan color of the skin is achieved in a few seconds by using the lotion "That'so Sun Makeup Ultra Dark", delivered through the appropriate spray gun (brown color) of the equipment That'so Beauty Espresso.

Page 17: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

THAT'SO BEAUTY ESPRESSO EQUIPMENT

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Features turbine

2 guns supplied already adjusted (correct mix of air and lotion): brown spray gun for the lotion "That'so Sun Makeup Ultra Dark" (can be cleaned with water) white spray gun for the lotion "That'so Pure White BioLight" "(can be cleaned with denatured alcohol)

special steel nozzles 0.5 mm - Microcore System easy to use thanks to the simple knob adjustment functions:

on/off spray quick dry

turbine power: 450W voltage: 220-240V~50HZ dimensions: L 30cm – P 20cm – H 30cm

THAT'SO BEAUTY ESPRESSO EQUIPMENT

Page 19: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

PROFESSIONAL LOTIONS

THAT’SO SUN MAKEUP ULTRA DARK

Ideal for those who want an immediate,smooth and beautiful tanning treatment. The bronzer gives an immediate golden color. With the introduction of an innovative anti-aging ingredient (Matrixyl ®), the lotion helps to reduce wrinkles and signs of aging.

Contains 10% DHA and has been specially developed to increase the moisturizing of the skin thanks to the active ingredient Aloe Vera included in the formulation. The formulation is paraben-free.Size: 1000 ml

Page 20: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

THAT’SO PURE WHITE BIOLIGHT

The skin lightening and brightening effect occurs instantaneously thanks to the pigments contained within the cosmetic formula, reducing skin imperfections, giving the complexion uniformity and homogeneity (Primer effect).

Thanks to the cocktail of BioLight active ingredients contained in the lotion, you also get a lightening and brightening effect in the medium / long term by inhibiting the production of melanin and uneven reducing brown spots epidermis.The formulation is paraben-free.Size: 500 ml

PROFESSIONAL LOTIONS

Page 21: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

RETAIL PRODUCTS

THAT’SO SUN MAKEUP ON THE GO DARK

Ideal to take always with you for having, at any time, an instant, smooth and naturally beautiful tan.

Few seconds, a simple touch ... just like makeup … and face, neck, décolleté, arms, legs will be perfectly tanned.

A wonderful tan color that only the Sun Makeup products can give you! 2/3 days of super tan whenever you want, directly on the skin.The formulation is paraben-free.Size: 125 ml

Page 22: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

THAT’SO PURE WHITE ON THE GO INSTANT BRIGHTENING

Ideal to reach a lightening and smoothing skin effect with immediate and long-term results.

The active ingredients reduce and prevent skin imperfections (dark spots) and make the skin bright and radiant.

Also provides a purifying and anti-pollution actions, anti-oxidantand SPF (sun protection)The formulation is paraben-free.Size: 150 ml

RETAIL PRODUCTS

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CONSUMER LEAFLETclosed dimensionsL 10,5cm – H 15cm4 pages

MARKETING TOOLS

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CONSUMER LEAFLETinside

MARKETING TOOLS

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COUNTER DISPLAY

MARKETING TOOLS

Page 26: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

WINDOW DISPLAY orPOSTERdimensionsL 70cm – H 100cm

MARKETING TOOLS

Page 27: CONCEPT A project that was conceived and developed in the scent of Italian atmosphere …

SALES KIT

The sales kit will be as follows:

-THAT’SO BEAUTY ESPRESSO EQUIPMENT- 1 LITER LOTION THAT’SO SUN MAKEUP ULTRA DARK 10% DHA - 500 ml LOTION THAT’SO PURE WHITE BIOLIGHT- CONSUMER LEAFLET 25 pcs- COUNTER DISPLAY 1 pcs- WINDOW DISPLAY 1 pcs