comScore – The Multi-Platform Majority

For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents

Multi-Device and Connected World:Understanding Audience Behaviour

Mike Shaw, VP Media

4th November 2014

© comScore, Inc. Proprietary. 2comScore MMX Multi-Platform, July 2014

The Multi-Platform Majority Has Arrived

73%UK

66%ES

56%DE

62%US

© comScore, Inc. Proprietary. 3Source: MobiLens, 3 mo. avg. ending March 2014* (*with the exception of Canada -1 month data March 2014), Country:

US, N=32,795, EU5, N=69,328, JP, N=12,240, CA, N= 5,170

Smartphone Owners Tablets in the Household by Market:Fastest growth rates in Spain & Germany

41.1%Of Smartphone owners have

tablets in the household

40.8%

36.2%

28.9%

28.2%

26.8%

24.0%

14.0%

+57.9% year on year growth

+74.6% year on year growth

N/A

+94.7% year on year growth

+68.9% year on year growth

+83.8% year on year growth

+73.6% year on year growth

N/A

© comScore, Inc. Proprietary. 4Source: comScore MMX MP, UK, August 2014

Content Not Consumed Equally:Selected Content Category Consumption by Platform

Tota

l U

niq

ue

Vis

ito

rs (

00

0s

)

Weather

Radio

Social Media

Retail

Newspapers

Health

Sports

TV

Travel

Government

22%

27%

33%

35%

40%

41%

41%

44%

53%

81%

13%

12%

54%

50%

34%

24%

33%

32%

29%

9%

65%

61%

13%

15%

26%

35%

26%

24%

18%

10%

PC Only PC/Mobile/Tablet Mobile Only

© comScore, Inc. Proprietary. 5

Highlighting Importance of Multi-Platform:MailOnline have over 39m mobile/tablet-only users globally

Stephen Kinsella, Head of Analytics

As the world’s largest English-language newspaper site…it is especially important for us to demonstrate the breadth of our audience across the globe.

100.5m Unique Users Worldwide

© comScore, Inc. Proprietary. 6

New Types of Audience Require New Types of MeasurementLearn more about content tagging for more complete reporting:

http://direct.comscore.com

For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents

www.comscore.com @comScoreEMEA www.linkedin.com/company/comscore www.facebook.com/comscoreinc

Thank You

Mike ShawVP, Media [email protected]