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1. Mobile Broadband Management generating new revenue
streams
2. The impact on the customer:Data everywhere
3. The impact on operators:Every silver lining has a cloud
Global mobile data traffic grew 2.6-fold in 2010, nearly tripling
for the third year in a row Global mobile data traffic will
increase 26-fold between 2010 and 2015 Two-thirds of the worlds
mobile data traffic will be video by 2015 Mobile-connected tablets
will generate as much traffic in 2015 as the entire global mobile
network in 2010 Source: Cisco Visual Networking Index: Global
Mobile Data Traffic Forecast Update, 20102015
4. Technology & Network evolve Access speed100M Streams
video Play online games File sharing11M Streams music5.8M1M384k
Internet News online IM banking Social Internet browsing
networking9.6k Web search Email Read blogs 2G 2.5G 3G 3G+ 3G+ 4G
GSM Edge UMTS HSDPA HSPA+ LTE / WIMAX
5. Mobile Data Consumption drivers Evolution of mobile social
media Source: Ovum Momentum Engagement Monetization
6. Policy Management objectives Network resources Access
control management Traffic prioritization Service QoS based on
subscriber profile, location, equipment, personalization network
capacity, source and type of traffic Advanced charging Dynamic
tariff management scenarios Content provider driven charging
Location based charging Any IP application Mobile, wireless and
cable/broadband Bill shock Content Charging Fair Usage Premium
services Policy QoS Location Based Charging Charging
Enterprise/Parental Spending Control rewards Congestion Mgnt
Service personalization
7. Policy and ChargingNot just network functions Customer 1
(Mobile) Self Care & It suits me and Im in control
Personalization Support all stakeholders of the value proposition
Customer Services 2 Customer Care We are able to keep customers
Control service experience Business / Marketing 3 Commercial
Service Policy So that they are competitive & profitable Define
network Technical Set-up 4 System Configuration Delivery and usage
triggers
8. From Network Centric to Subscriber Centric ApproachNetwork
centric Subscriber centric ( supply) (demand) Congestion control
Complex spend control Monetization Differentiation Load balancing
Resource prioritization Optimized routing Dynamic up-selling Bill
shock Parental control Congestion Prioritization Management
Subscriber self care and personalization Fair Usage Service limited
pass Throttling Application bundles
9. Evolving Services new revenuesSegmentation Customeroptions
personalization Key SetBy Device By Access method applications
prioritiesBy Application By VolumeBy Subscriber profile By Time
Parental Allocate control number Blackberry IPhone Spending Premium
reward Bill services control Service HeavyBasic users bundles M2M M
Health Business Gamers Business evolution M Education M Payments M
marketing
10. New business models Consumer M2M electronics Heath
Education Mobile devices BankingGames Payments Content Commerce
Social networking
11. Policy Management Mature Markets Reduced data delivery
costs Need for tiered, dynamic pricing and charging Tiered services
Business consolidation among content providers, OTT, solution
Market perspective vendors & communications Growing 3G/LTE
penetration channels Lowe cost Smartphone and high concentration in
urban areas Increasing bandwidth demand Popular mobile applications
and flat rates
12. Strategic drivers for policy adoption
13. Implement Today a Scalable Solution Policy management
Carrier-grade, highly extensible and configurable solution,
enabling you to adapt it easily to changing business needs Have an
established roadmap and evolution path to 4G/LTE and for policy
convergence across both fixed and mobile Access network agnostic
solution Full 3GPP compliant Real time charging as revenue
generator, allowing the operator to Become an active member of VAS
and content from the network value chain Engage in beneficial
partnerships Easily charge for OTT services Extension capabilities
towards new business models ( M2M, M- marketing, m-commerce)
14. Take away ideas Policy management goes beyond managing the
supply capacity and should be subscriber centric New business
ecosystem require entirely new approach early adoption of policy
management will bring competitive advantage To generate new revenue
streams policy needs to be deeply integrated with the BSS
particularly charging
15. MOBILE BROADBAND MANAGEMENT GENERATING NEW REVENUE STREAMS
Thank you! [email protected] www.computaris.com