CompTIA Research Roundup December 2011 Carolyn April, Director Industry Analysis Tim Herbert, VP Research
CompTIA Research Roundup
December 2011
Carolyn April, Director Industry Analysis
Tim Herbert, VP Research
Housekeeping
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Hashtag: #comp.a
Submit quesHons via the Q&A panel through WebEx
Slides and recording distributed via email aLerwards
Who We Are | What We Do
Educa.on
Cer.fica.on
Advocacy Philanthropy
About CompTIA Research Program
Why/How:
What:
Where: hOp://www.compHa.org/members/research
• Measure, track, explore, interpret, data to intelligence • Member-‐driven program • Strict research controls | Independent data collecHon
• Channel intelligence • Technologies (e.g. UC, Security, Cloud) • Business models (e.g. Managed Services, Cloud) • VerHcals (e.g. Healthcare, Government, SMB) • Workforce • Special topics (e.g. Business Confidence, Green IT)
Unwrapping Today’s PresentaHon
Part 1: Business TransformaHon in the channel
Part 2: Managed IT Services Part 3: The Print / MPS market Part 4: Healthcare IT market
Part 1: Business TransformaHon in the Channel
“Evolu'on is not mandatory; but then again, neither is survival.”
Some New “Change” Factors…Many Classic Factors
MARKET FACTORS 1
TECHNOLOGY FACTORS 2
MODEL FACTORS 3
• Economic factors • CompeHHon / commodiHzaHon • ShiLing expectaHons
• AlternaHve delivery models • Mobile business capabiliHes • Emerging technologies
• Declining margins è complexity • Engagement type / cash flow • OperaHonal excellence
The Channel of the Future?
HYBRID REALITY • IT Customers will consume a mix of technology soluHons in a mix of
delivery models from a variety of value chain resources
• Solu.on Providers will conHnue to operate exisHng models while adding new models and offerings*
• IT Vendors will maintain channel programs for “tradiHonal” partners, while adding offerings for evolving partners
Channel EvoluHon Vectors
Technology Delivery Model 1
Customer Engagement Model 2
Technology Stack Layer 3
Technology / Solu<on Por>olio 4
Customer Segment / Specializa<on 5
On-‐Premise Hybrid Off-‐Premise
Transac.onal Project Recurring
Infrastructure Applica.on Process
Product Package Solu.on
Size Ver.cal IT Style
CriHcal AssumpHons
Never Forget The Human Factor No maDer how smart the model is … you s'll need the people to be willing and able
Manage The Ripple Effect Every decision will affect mul'ple dimensions of the model … manage the interdependencies
Size Ma[ers … For Be[er & Worse Significant changes take 'me, especially for bigger companies … but they also cost money
Evolu.on … Not Revolu.on Capitalize on strengths … change what needs to be changed … go deliberately
Customer Alignment Ma[ers Most Target audience should determine model … not the other way around
Channel TransformaHon: The Cloud
42%
22%
22%
15%
13%
16%
30%
41%
Not involved in cloud
End user of cloud only
Sell cloud services, but don't use internally
Both sell and use cloud soluHons
2011 2010
85% of channel companies idenHfied
as having heavy to moderate
involvement in cloud
Channel momentum behind cloud compu.ng: 2011 vs. 2010
Part 2: Managed Services
Outsourcing Trends by Business FuncHon
Mostly Outsourced
Mixed Model
Mostly Done Internally
Payroll 28% 14% 54%
Call center 14% 16% 54%
IT funcHons 12% 31% 56%
Supply chain/logisHcs 12% 22% 63%
Public relaHons/communicaHons 11% 27% 61%
Finance/accounHng funcHons 9% 22% 63%
Human resources 6% 14% 78%
78% of end user organizaHons report being very or mostly sa.sfied with their outsourcing experience, compared with just 4% ciHng the most negaHve response.
End users are generally posi.ve about the concept of outsourcing, believing it to be a good business pracHce; fewer hold posiHve opinions of offshoring and automaHon.
End User Managed Services Usage Rates
8%
52%
26% Less than 1 year
2-‐less than 5 years
5+ years 68%
29%
3% Use Managed Services
Do Not Use Managed Services
Don't know
Current Managed Service Usage Rate
Number of Years Using Managed Services
Half of end users today are working with between 2-‐4 MSPs, though 4 in 10 cite a preference for working with a lone provider.
Demand Drivers for Managed Services
32%
13%
13%
14%
11%
11%
9%
34%
43%
43%
35%
39%
38%
30%
34%
44%
44%
51%
51%
52%
61%
To handle management of remote offices
Lack of Hme/resources to manage IT in-‐house
Lack of in-‐house experHse with IT funcHons/systems
Improve security
Gain access to most current technologies
Free staff up to focus more on core competencies
Cost savings
Major Reason
Minor Reason
Not a Reason
Managed Services in the Channel
49%
37%
10% 5% Dedicated MSP
Hybrid business
Primarily reseller
New to managed services
62% of channel companies offering managed services have done so for 5 years or longer.
Among firms offering managed services
MSP Challenges: Importance vs. ExecuHon
Importance* Execu.on Difficulty**
Achieving operaHonal efficiency 70% 81%
SelecHng right managed services soLware 67% 69%
Customer acquisiHon 63% 81%
Required level of human investment 60% 75%
Required level capital investment 56% 70%
Availability of trained consultaHve sales and tech staff 56% 66%
Time takes to reach profitability 54% 80%
Determining correct monthly pricing model 54% 62%
MigraHng sales staff to new model 49% 65%
*Items rated as ‘Very Important’ **Items rated ‘Extremely’ or ‘Somewhat’ difficult to achieve
Part 3: The Print Market
Key AssumpHons
Enterprise print volumes holding steady, but… Changes are underway due to business process automaHon, mobility and imaging Document management and prinHng costs expected to increase or stay at same levels SaHsfacHon rates with print and document management funcHon generally high, but…
RaHng of Process for Maintaining/TroubleshooHng Print/Document Management FuncHon
47%
42%
11%
29%
59%
12%
18%
61%
21%
Fine as is
Could be somewhat beOer
Could be significantly beOer
Large firms
Medium-‐size firms Small firms
Managed Print Market PotenHal & Demand Drivers
Considera.on of Managed Print Services Adop.on
Over Next 12 Months
26% 32% 30%
7% 5%
Net will Not Consider
Net MPS ConsideraHon
Elements of MPS that Most Resonate with Customers
May or May Not Consider
Definitely will Consider
Probably will Consider
85% Cost savings / lower TCO 85% Consistent and reliable service 75% ProacHve approach to printer
maintenance 73% Greater print cost predictability 72% Reduced energy consumpHon
through device consolidaHon 72% Freeing IT staff from printer
maintenance duHes
Overview of Managed Print Service Providers
Hybrid approach dominates. Only 6% of channel firms self classify as an MPS, but much larger segment claims to offer MPS Market dominated by small (<$10 million in sales) providers that operate locally or regionally Most MPS firms rely on internal staff for service, although about 1 in 3 use third party sources Indicators point to solid growth of MPS market
The Managed Print Sales Process
14%
17%
69%
Industry average costs
Customer actual costs
CombinaHon of actual and average costs
Basis of Customer TCO Es.ma.ons
20%
54%
26%
Rarely or Never
Always
Inclusion of Hardware in Ini.al MPS Engagement with Customer
In most cases, aOempt to opHmize the fleet upfront
Source: CompTIA’s Examining the Print and Document Management Market study Base: 247 U.S. Managed Print Service Providers
Needs of Firms Planning to Enter Managed Print Services Market
21%
28%
30%
32%
34%
36%
36%
41%
Sales training
Business training / MPS best pracHces
IT cerHficaHons or credenHals in MPS
Insights into customer pain points
MPS markeHng collateral
Technical training
Quality lead generaHon
BeOer understanding of vendor partner programs
Part 3: Healthcare IT Market
Key AssumpHons
Healthcare is a big market gexng bigger, but… The current path is unsustainable New approaches, such as accountable care organizaHons (ACOs) taking hold Technology is at the heart of many proposed changes, but… Technology is only a means to an end
Mobile Device AdopHon among Healthcare Providers
17% 18%
25%
56%
63%
13% 6%
21%
11% 10%
Netbooks or Notebooks
Laptop PC (rugged)
Tablets Smartphones Laptop PC (standard)
Currently Using
Plan to Start Using
Medical Apps Usage on an Upward Trajectory
Epocrates
Medscape
MedCalc
Merck Manual
Sermo
Skyscape
ICD 9 / STAT ICD-‐9 Coder
Micromedex
Lexi-‐Drugs & Lexi-‐Interact
38%
50%
Currently Expected Usage Next
Year
Top Apps in Use* % Using Medical Apps Daily
*among healthcare providers in this CompTIA study
Channel Concerns with Tablets in the HIT Space
22%
23%
32%
36%
36%
38%
39%
Difficulty in add-‐on sales or consulHng
CannibalizaHon of other products
IntegraHng tablets into networking infrastructure
OpHmizing legacy applicaHons for tablets
OpHmizing workflow to include tablets
Dealing with customers that have unrealisHc expectaHons for tablets
Dealing with security issues
61% of SoluHon Providers view tablets as a net posiHve.
SoluHon Provider PercepHons of Most Challenging Aspects of EMR/EHR Meaningful Use Criteria
53% Maintaining up-‐to-‐date list of acHve diagnoses
48% e-‐Prescribing
47% Maintaining acHve medicaHon allergies list
44% Health informaHon exchange
44% InformaHon security risk analysis
41% Clinical decision support
36% CPOE
Networking
Mobility
AnalyHcs
Security
Interoperability
Real-‐Hme data
Service Offerings to Healthcare Customers
15%
32%
29%
35%
23%
39%
31%
43%
55%
47%
30%
27%
42%
43%
47%
54%
54%
57%
59%
61%
64%
64%
Consumer electronics related work
Telecom/unified communicaHons
Reselling of IT hardware
Managed IT services
EMR/EHR soluHons or related work
Security related work
Website/intranet work
Storage, back-‐up or disaster recovery
Network setup, integraHon
IT repair or maintenance
Custom applicaHon development
Firms with >50% of sales from HIT
Firms with <50% of sales from HIT
Thank You | QuesHons?
Carolyn April Director, Industry Analysis [email protected]
Tim Herbert VP, Research [email protected]