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+ + Final Project: Creating a brand campaign Skhy Designs Final Project: Creating a Brand Campaign The Butterfly Effect Fashion Styling for the Media Professor Wendy Bendoni Jennifer Luan Yesenia Tamayo Chelsea Wilson
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Page 1: COMPRESSED BUTTERFLY EFFECT

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Final Project: Creating a

brand campaign

Skhy Designs Final Project: Creating a Brand Campaign

The Butterfly Effect Fashion Styling for the Media

Professor Wendy Bendoni Jennifer Luan

Yesenia Tamayo Chelsea Wilson

Page 2: COMPRESSED BUTTERFLY EFFECT

2

The Collection

L’effet Papillion

{ The Butterfly Effect }

The name of the collection is The Butterfly Effect, and it is

inspired by tradit ional gatherings of the French Social

Elite. The French Social Elite (the bourgeoisie) is where they

drink dirty martinis and obsess over butterf lies . The fashion

garments were designed to incorporate the shapes, contours,

and colors found in butterf ly wings as construction and

design guides. Also represented is the story within the

garments, which represents each stage of metamorphosis—form chrysalis to a beautiful butterfly.

Page 3: COMPRESSED BUTTERFLY EFFECT

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WEAKNESSES

Presence in limited market No brand recognition Couture Market Totally Unknown No real world experience Vertical Integration

OPPERTUNITIES

Potential for Globalization Collaboration with Known Designers Potential for Brand Exposure & Growth Consumer Demand Online Presence

SWOT Analysis Brand: Skhy Designs

1

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THREATS

Strong Existing Competition Increasing Number of New Designers Competitors Pricing Economic Instability Labor Demands

STRENGTHS

Experienced Talents Creative Design Concepts Fresh Ideas Trend Awareness Fresh Face Quality Fabric/Production Bachelor Degree Training High-End Couture

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4

SKHY Designs

BRAND RECOGNITION

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Page 5: COMPRESSED BUTTERFLY EFFECT

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Target customer profile: Cohort: Millennial Generation

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Page 7: COMPRESSED BUTTERFLY EFFECT

7

Tracking Influencers: What’s trending

MONIQUE LLUILLIER o Grew up in the Philippines.

o Early experience with fashion took place alongside her mother.

o In order to pursue her dream, she moved to LA to devote all her time and passion into her craft.

o Her first bridal gown collection was introduced in 1996, & soon after became a well known international designer and brand.

o Her designs capture the essence of sophisticated luxury, by providing femininity, luxury, allure, and glamour that have made her renowned in the world of fashion.

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LANVIN o Founded in 1889, by Jeanne Lanvin.

o One of the oldest Parisian Fashion

Houses.

o From Haute Couture (1909) to,

Decoration (1920), Men’s Fashion

(1926) and Perfumes in (1927).

o She drew inspiration from her only

child, Marguerite.

o The delicately glided figure on the

spherical Arpège perfume bottle

depicting Jeanne Lanvin and her

daughter going to a ball has remained

the symbol of this motherly love. It

became the House logo in 1954.

o Since 1993, the House has focused on

luxury ready-to-wear and accessories

as well as perfumes.

TRENDING NOW

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Page 8: COMPRESSED BUTTERFLY EFFECT

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DAY 04: DECEMBER 5TH 2013

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SKhy

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+ AD Inspiration: Mood Board

Page 10: COMPRESSED BUTTERFLY EFFECT

SKhy

Skhy Designs Ad Campaign Print and Video Advertisements

+

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+ Designer

Suzanna Khachatryan

For more information contact designer Suzanna Khachatryan at:

[email protected]

SKhy Designs

Links to Social Media Sites:

https://www.facebook.com/suzanna.khachatryan.12

http://suzannakhachatryan.tumblr.com/

https://twitter.com/LeffetPapillion

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Resources

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