Comprehensive Search Engine Marketing Technology
Jan 03, 2016
Comprehensive Search Engine Marketing Technology
Global Digital Media and Marketing ManagementSuperior Technology & Expert Service Spanning 13 Countries
Digital ad serving and campaign management since 1999
Recognized rich media pioneer and digital campaign management leader
Offices in all key digital markets providing 24/7/365 coverage
Eyeblaster’s Customers and PartnersDeep Relationships with Leading Brands, Agencies and
Publishers
Eyeblaster Rich Media
Eyeblaster Video
Eyeblaster Search
Eyeblaster In Game
Future / 3rd Party
Eyeblaster Ad Campaign Manager
Planning & Buying
Creative Management Ad Serving
Trafficking & Workflow
Tracking & Optimization
Data & Analytics
AdCampaign
DigitalMedia
Integrated Digital Media Management Solutions That Work
Manage your campaigns across all major
engines and geographical markets with one
easy-to-use interface.
Eyeblaster Search is partnered with the world’s first, fully integrated search engine campaign management system – BidBuddy
• Robust, proven technology with 6 years of development
• $250mm of PPC business in 2006
• 98% client retention rate
Eyeblaster Search OverviewStand Alone or Integrated with Eyeblaster ACM display
ad server
World-class SEM technology an integrated part of Eyeblaster
• Confidence in technology, support and service
• Integrated account and billing information
• Integrated post-click activity tracking
• Cross-channel reporting
Eyeblaster Search OverviewUsed By Top Marketers World-wide
Eyeblaster Search OverviewComprehensive PPC Campaign Management
Technology
Centralized Control Over All PPC Campaigns
Comprehensive, “at a glance” visibility into all live campaigns
Allows for quick, easy decision making and efficient use of time
Fully-automated bid management to effectively compete
Granular control of campaign budget management in line with CPA and ROI targets
Day-parting and non-stop optimization
Changes bid-prices reducing costs by up to 30%
Powerful keyword research tool
Stand-alone or integrated with Eyeblaster ACM display ad server
& Support Officially approved API connections to Google, Yahoo! & MSN
Proprietary redirect tracking system provides near 100% data accuracy
Configurable for multi-level security – control access as required
Integrate with 3rd Party Databases
Can be customized & white labelled to carry agency brand
Zero Client Install, browser based
98% system up-time, 24/7/365 monitoring
On site training and account set-up
Account manager assigned for day-to-day support
Eyeblaster Search OverviewNuts & Bolts
System
Advanced keyword research tool
Keyword de-duplication, removal of negative keywords, Thesaurus, misspelling suggestions and multiple stage interrogation
Find more specifically relevant, less expensive keywords
Efficiently expand targeting and reach, lower CPA, greater ROI
Weighted click optimization and conversion path reporting
Better understand the relative value of keywords in user conversion path
Superior visibility allows more effective campaign management
Assign greater value to keywords in conversion path
Ability to add offline sales data
Gain a complete picture of true conversion of activity
More accurate measurement of CPA and ROI
Integrated Reporting with ACM
Eyeblaster Search OverviewSecret Weapons
Dart
Atlas
Sales Event
Weighting
Reliable CPA/ROI
Optimization
Advanced Keyword
Suggestion Tool
Ability to amend orders
Compelling Simple Pricing
Model(s)
Robust Post Click Reports
= Yes = Limited Functionality = No
Eyeblaster Search OverviewCompetitive Overview, Key Advantages
Integration with
Display Reporting
Eyeblaster Search
Eyeblaster ACM integration
Helps you track the correlation between search and
display campaign performance, allowing for maximum
control and optimization of the entire campaign.
Search & Display Integrated Marketing
Day 1 Day 5 Day 10 Day 15
DISPLAYTracking System
SEARCH Tracking System
Eyeblaster Search OverviewDe-duplication
Googlecredited with full
conversion
4a
Yahoo credited with full
conversion
4b
Mr. Smith buys shoes at Joe’s online
store3
Mr. Smith clicks Ad for Joe’s Shoes
2
Mr. Smith searched for Joe’s Shoes
1
Challenge:Double-counting of conversions made through search and display tracking systems makes it difficult to determine which event is responsible for conversion.
CA
MP
AIG
N
Solution:
Using a unified tracking system and unified tags help determine which event
is responsible for conversion.
Eyeblaster Search OverviewDe-duplication
Only Yahoo credited
for conversion
4
UNIFIED Tracking System
CA
MP
AIG
N
Day 1 Day 5 Day 10 Day 15
Mr. Smith clicks Ad for Joe’s Shoes
2
Mr. Smith searched for Joe’s Shoes
1
Unified Tag
Mr. Smith buys shoes at Joe’s online
store3
Unified tags provide clear insights into customer path to conversion, simplify
advertisers’ website tagging and ensure proper credit.
Benefit:
Eyeblaster Search OverviewDe-duplication
Only Yahoo credited
for conversion
4
UNIFIED Tracking System
CA
MP
AIG
N
Day 1 Day 5 Day 10 Day 15
Mr. Smith clicks Ad for Joe’s Shoes
2
Mr. Smith searched for Joe’s Shoes
1
Unified Tag
Mr. Smith buys shoes at Joe’s online
store3
Path to conversion
Ensure Proper Credit
Simplify website tagging
CA
MP
AIG
N
Day 1 Day 5 Day 10 Day 15
UNIFIED Tracking System
The path to conversion report will offer the user a way to view customer journey, from display exposure or interaction to keyword clicks, resulting in a completed transaction.
Eyeblaster Search OverviewWeighted Events and ROI Reporting
SALE!
Car Insurance
2 4New Jersey
Car Insurance
Car Insurance
Quote3
Display Ad1
Challenge:You could be lowering bids on terms you didn’t think were working, and only optimizing on certain terms, losing traffic and sales.
Solution:
Display
PPCSE
PPCSE
PPCSE
CA
MP
AIG
N
Day 1 Day 5 Day 10 Day 15
UNIFIED Tracking System
40%
10%
10%
40%
SALE!
Car Insurance
2 4New Jersey
Car Insurance
Car Insurance
Quote3
Display Ad1
Benefit:Visibility into the contribution of revenue of each event.
Eyeblaster Search OverviewWeighted Events and ROI Reporting
Challenge:Currently, only the first or last clicks/impressions are tracked. In this scenario below, Yahoo and MSN offer no contribution to the final sale.
Eyeblaster Search OverviewUnified Weighted ROI Report
Combined Revenue For Each Publisher By Last Click And Weighted
One click only
100%
$0
$0
$100
Total conversions $100
Solution: But with a weighted report, it’s clear that all three publishers contributed to
the total sale at some point of the cycle.
Eyeblaster Search OverviewUnified Weighted ROI Report
Combined Revenue For Each Publisher By Last Click And Weighted
One click only Weighted Difference
100%1st click/imp. (20%) 2nd click/imp. (15%)3rd click/imp. (65%)
$0 $20 + $20
$0 $15 + $15
$100 $65 - $35
Total conversions $100 $100
More accurate ROI means better optimization per publisher and per ad. Benefit:
Eyeblaster Search OverviewUnified Weighted ROI Report
Combined Revenue For Each Publisher By Last Click And Weighted
One click only Weighted Difference
100%1st click/imp. (20%) 2nd click/imp. (15%)3rd click/imp. (65%)
$0 $20 + $20
$0 $15 + $15
$100 $65 - $35
Total conversions $100 $100
Thank You!