Composting Composting Your Your Message! Message! + Add People + Add People + Mix Your Message + Mix Your Message + Heat Up Methods + Heat Up Methods + Right Timing! + Right Timing! __________________ __________________ _ _ CaliforniaGreenSolutions.com CaliforniaGreenSolutions.com
21
Embed
Composting Your Message: How to Plan and Promote Green Events
How to plan and promote outreach environmental programs. Presented to high school environmental classes. Find more info at our website: CaliforniaGreenSolutions.com
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
CompostingComposting Your Message! Your Message!CompostingComposting Your Message! Your Message!
+ Add People+ Add People+ Mix Your Message+ Mix Your Message+ Heat Up Methods+ Heat Up Methods+ Right Timing!+ Right Timing!______________________________________
+ Add People+ Add People+ Mix Your Message+ Mix Your Message+ Heat Up Methods+ Heat Up Methods+ Right Timing!+ Right Timing!______________________________________
Wave YourWave Your FlagFlag…Wave YourWave Your FlagFlag…
KeywordsKeywords TagsTags
KeywordsKeywords TagsTags
Target the Right MediaTarget the Right Media Traditional "Media"
Internet based Local newspapers
"Direct" Postables Posters Letters Postcards
"Broad" Electronic Media Email - (personal!) Blog or Website - (Personal +) Flickr - images (impersonal) YouTube - motion (impersonal) Twitter - events (personal)
Traditional "Media" Internet based Local newspapers
"Direct" Postables Posters Letters Postcards
"Broad" Electronic Media Email - (personal!) Blog or Website - (Personal +) Flickr - images (impersonal) YouTube - motion (impersonal) Twitter - events (personal)
(How does your AUDIENCE (How does your AUDIENCE get THEIR news & info?)get THEIR news & info?)
Right TimingRight Timing
2 weeks out
1 week out
2 days out
SAME DAY!
Follow up!!!
2 weeks out
1 week out
2 days out
SAME DAY!
Follow up!!!
Your PlanYour Plan
____________________
____________________
____________________
____________________
____________________
____________________
____________________
____________________
Right people
Right message
Right methods
Right times
Measure the Results!
Right people
Right message
Right methods
Right times
Measure the Results!
WHO?WHO?WHO?WHO? FamilyFamily Immediate and extended FriendsFriends Close and general GroupsGroups Hobby, Interests, career Co-workersCo-workers School, Classmates IndustryIndustry Faculty, Sponsors, Districts CommunityCommunity Local, County, State, National
FamilyFamily Immediate and extended FriendsFriends Close and general GroupsGroups Hobby, Interests, career Co-workersCo-workers School, Classmates IndustryIndustry Faculty, Sponsors, Districts CommunityCommunity Local, County, State, National
Build a Lifelong CommunityBuild a Lifelong Community
Making a DifferenceMaking a Difference……Is aboutIs about THEMTHEM (people in your community) (people in your community)
and and THE EARTHTHE EARTH (your physical (your physical community)community)
… … & Getting Results Through & Getting Results Through YOUYOU..
PS: PS: That's how you become aThat's how you become a BIGGER YOU!BIGGER YOU!
Making a DifferenceMaking a Difference……Is aboutIs about THEMTHEM (people in your community) (people in your community)
and and THE EARTHTHE EARTH (your physical (your physical community)community)
… … & Getting Results Through & Getting Results Through YOUYOU..
PS: PS: That's how you become aThat's how you become a BIGGER YOU!BIGGER YOU!
Are they RECEPTIVE?Are they RECEPTIVE? After an emergency experienceAfter an emergency experience Preparing for a 'big moment'Preparing for a 'big moment'
How many TIMES? How many TIMES?
Think "7"Think "7" 7 TIMES to learn something new!7 TIMES to learn something new! 7x DIFFERENCE to get attention!7x DIFFERENCE to get attention!
7 PEOPLE to find ONE who is7 PEOPLE to find ONE who is highly motivated!highly motivated!
Are they RECEPTIVE?Are they RECEPTIVE? After an emergency experienceAfter an emergency experience Preparing for a 'big moment'Preparing for a 'big moment'
How many TIMES? How many TIMES?
Think "7"Think "7" 7 TIMES to learn something new!7 TIMES to learn something new! 7x DIFFERENCE to get attention!7x DIFFERENCE to get attention!
Build your lifelong listBuild your lifelong list Stay in touchStay in touch
MediaMedia…all sizes and shapes…all sizes and shapes Your School & GroupsYour School & Groups Family, Friends & NeighborsFamily, Friends & Neighbors Community Newspapers, Bulletin BoardsCommunity Newspapers, Bulletin Boards City Radio, TV, Newspaper, Events…City Radio, TV, Newspaper, Events… State, National, International…State, National, International…
DistributionDistribution (In-house List) (In-house List) Build your lifelong listBuild your lifelong list Stay in touchStay in touch
MediaMedia…all sizes and shapes…all sizes and shapes Your School & GroupsYour School & Groups Family, Friends & NeighborsFamily, Friends & Neighbors Community Newspapers, Bulletin BoardsCommunity Newspapers, Bulletin Boards City Radio, TV, Newspaper, Events…City Radio, TV, Newspaper, Events… State, National, International…State, National, International…
WHY?WHY?WHY?WHY?
WIFFM IS IN HEREWIFFM IS IN HERE
WWhat’s hat’s IIn n IIt t FFor or MMe?e?
W.I.I.F.M.W.I.I.F.M.WWhat’s hat’s IIn n IIt t FFor or MMe?e?
W.I.I.F.M.W.I.I.F.M.
HOWHOWTO!TO!HOWHOWTO!TO! Traditional MediaTraditional Media
PublishingPublishing Newspaper, TV, RadioNewspaper, TV, Radio Group NewslettersGroup Newsletters School, Political, Religious, etcSchool, Political, Religious, etc
New MediaNew Media Social networksSocial networks Flickr, YouTube, Facebook, Linked InFlickr, YouTube, Facebook, Linked In 1 to 11 to 1 Text Msg, IM, Email, Web, PhoneText Msg, IM, Email, Web, Phone
PromotionPromotion Tell editors and writer/journalistsTell editors and writer/journalists Tell everyone you know…Tell everyone you know… And tell them again…!And tell them again…!
Word of MouthWord of Mouth Tell them where Tell them where
the "food" is! the "food" is! Think like birds! They pass it on!Think like birds! They pass it on!
Traditional MediaTraditional Media PublishingPublishing Newspaper, TV, RadioNewspaper, TV, Radio Group NewslettersGroup Newsletters School, Political, Religious, etcSchool, Political, Religious, etc
New MediaNew Media Social networksSocial networks Flickr, YouTube, Facebook, Linked InFlickr, YouTube, Facebook, Linked In 1 to 11 to 1 Text Msg, IM, Email, Web, PhoneText Msg, IM, Email, Web, Phone
PromotionPromotion Tell editors and writer/journalistsTell editors and writer/journalists Tell everyone you know…Tell everyone you know… And tell them again…!And tell them again…!
Word of MouthWord of Mouth Tell them where Tell them where
the "food" is! the "food" is! Think like birds! They pass it on!Think like birds! They pass it on!