60 CHAPTER 3 MAHILA ARTHIK VIKAS MAHAMANDAL (MAVIM) 3.1. INTRODUCTION -Employed Women mediating body between the self-employed poor women and the financial institutions. This calls for the setting up of organisations like MAVIM as their focus is on working at the grass root level for poor women. They are in a better position than banks to understand the characteristics of local markets and clients due to their intimate functioning with poor women. Such organisations can serve an important influence on the access of financial services to low income group exposure to external shocks and can also help to ease out their cash flows. MAVIM, The Women Economic Development Corporation was founded on 25th February 1975 with the aim of encouraging women to be financially independent and self-reliant. Initially, it functioned through seven regional offices in Pune, Aurangabad, Nashik, Amravati, Nagpur, Thane and Mumbai. During that period its activities were mainly confined to introducing a few commercial schemes for women. During the period from 1994 to 2002 an important programme, the Maharashtra Rural Credit Programme (MRCP) was implemented. The
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CHAPTER 3
MAHILA ARTHIK VIKAS MAHAMANDAL (MAVIM)
3.1. INTRODUCTION
-Employed Women
mediating body between the self-employed poor women and the financial
institutions. This calls for the setting up of organisations like MAVIM as their
focus is on working at the grass root level for poor women. They are in a better
position than banks to understand the characteristics of local markets and clients
due to their intimate functioning with poor women. Such organisations can serve
an important influence on the access of financial services to low income group
exposure to external shocks and can also help to ease out their cash flows.
MAVIM, The Women Economic Development Corporation was founded on 25th
February 1975 with the aim of encouraging women to be financially independent
and self-reliant. Initially, it functioned through seven regional offices in Pune,
Aurangabad, Nashik, Amravati, Nagpur, Thane and Mumbai. During that period
its activities were mainly confined to introducing a few commercial schemes for
women. During the period from 1994 to 2002 an important programme, the
Maharashtra Rural Credit Programme (MRCP) was implemented. The
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Maharashtra Rural Credit Programme is a poverty alleviation programme
supported by the International Fund for Agricultural Development
After careful study of the programme, its usefulness and success, the Board of
Directors of MAVIM took a bold decision in September 2001 that MAVIM
empowerment programmes based on self-help groups. Considering the expertise
acquired by MAVIM in the area of SHG formation, MAVIM was given
recognition as the apex b
Maharashtra by its Resolution No: MAVIM -20m/lalka-la, dated January 20,
2003. MAVIM established its offices in all the districts of the State and expanded
y starting self-help groups through various
national and state level programmes in all districts of the State. MAVIM has been
declared as a Nodal agency by Government of Maharashtra on 20th January 2003
to implement various Women Empowerment Programmes through Self Help
Groups (SHGs). The head quarter of MAVIM is based in Mumbai. MAVIM has
offices in every district of Maharashtra to implement developmental schemes for
women in rural areas.
From 1975 to 1994 MAVIM was implementing programmes directed towards
promotion of self-employment among women with a view to ensuring their
economic development.
From 1993 to 2002, the Corporation implemented the Maharashtra Rural Credit
Programme (MRCP) through the medium of Self-Help Groups (SHGs). This
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proved to be a significant milestone in the Corporation s experience, which led to
the need for expanding a movement for women's empowerment through the
effective medium of Self Help Groups. The reorganisation of MAVIM emerged
from this process.
3.2 SALIENT FEATURES OF THE REORGANISATION OF MAVIM
The Corporation was re-organised according to GR No: MAVIM -2001/1O/ka-10
WCD Dept., dated 20.01.2003. This decision has historical significance as it has
brought an intrinsic difference in the functioning of MAVIM. Following decisions
were taken after the reorganisation of MAVIM
1. It was decided that MAVIM should close down all trading activities and take
up only those connected with women's development.
2. MAVIM was declared as the 'apex body' for undertaking varied activities for
women's development like initiating self-help groups, diverse training
programmes for women, forging market linkages and other related support
services for women's products etc.
3. It was decided that all departments of Government would design their
programmes to benefit self-help groups and hand over the programmes to
MAVIM for implementation. These Departments would make available
funds to the tune of `10,000/- per self help group for three years for the
development of SHGs. The Social Justice Department had made a provision
of ` 20.25 crores for three years and entrusted MAVIM with the task of
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building 20,250 savings groups.
4. The district-wise expansion of MAVIM was approved and 246 posts were
sanctioned for the head office and the district offices together.
5. It was also decided that from 2002-2003 MAVIM would be given an
administrative grant of up to one crore of rupees per year according to its
needs.
6. A decision was also taken to make available to MAVIM share capital
according to its needs.
The Board of Directors of MAVIM was expanded to include the secretaries or the
representatives of the Secretaries of the Planning, Rural Development, Social
Justice and Tribal Development Departments, as ex-officio Directors (MAVIM
Performance Report 2000-2003).
3.3 OBJECTIVES OF MAVIM
The present section discusses objectives of MAVIM which are as follows:
1. Building confidence in women
2. To build up capacities of women
3. Strengthening entrepreneurship among women
4. Building linkages between employment opportunities and market
possibilities
5. Increasing participation of women in education and in governance
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As can be seen from above, the objectives of MAVIM are self
explanatory. The focus of the programmes of the MAVIM is to build up
confidence in the poor women by developing supportive systems through
collective strengths. One of such mechanisms is formation of SHGs.
MAVIM undertakes SHG Concept Trainings. The second objective aims
at building capacities of the women through programmes in accountancy
training. It has been found that the women workers are forced to accept
exploitative conditions. Further, there is no livelihood security for them. In
view of this, MAVIM aims to develop entrepreneurship among such
women. This can be a step further towards women empowerment.
for livelihood opportunities available in the market. MAVIM also aims to
impart education to women in sanitation, hygiene and nutrition. And
finally, MAVIM also attempts to develop governance skills in women
through leadership training programmes and Panchayat Raj Institutions
(PRI) progrmmes giving information about the functioning of Panchayats.
3.4 FUNCTIONING
The present section throws light on the broad perspective of functioning of
MAVIM. The main functions of MAVIM are as follows:-
1. MAVIM functions as an apex body for various development schemes
promoted by the Central govt. and State govt. The major progrmmes initiated
by the Central govt. are Swarna Jayanti Gram Swarozgar Yojana (SGSY),
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Rashtriya Sam Vikas Yojana (RSY), Swayamsiddha Programme and the state
govt. has launched the Special Component Plan (SCP), Tejaswini Maharashtra
Rural Women Empowerment Programme and Maharashtra Rural Credit
Programme.
2. MAVIM organises training programmes on issues of wome s development
along the following lines:
a. Training in capacity building
b. Skills training and vocational training (based on agricultural and non-
agricultural activities)
3. It functions as a coordinating agency between the self-help groups, financial
institutions, voluntary organisations and the concerned government
departments.
3.5 ORGANISATIONAL STRUCTURE AND OUTREACH OF MAVIM
This section discusses the organisational structure of MAVIM. The Mahila Arthik
Vikas Mahamandal (MAVIM) has been registered under the Companies Act of
1956, and it has 34 district o
head office is situated in Mumbai and is headed by an officer from the Indian
Administrative Services (IAS) who is appointed as the Managing Director. The
Board of Directors of MAVIM comprises of members from government
departments as well as non-officials. The Chairperson of MAVIM is a non-
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3.5.1 STRUCTURE OF MAVIM
The present section discusses the structure of MAVIM
3.5.1.1 APPOINTMENT OF GOVERNMENT MEMBERS TO THE
BOARD OF DIRECTORS
The present section discusses the appointment of government members to the
board of directors of MAVIM. In accordance with GR No: MAVIM-1099/102/Ka-
2, Women and Child Development Department, dated 6th
Feb, 1999, the following
TABLE 3.1 APPOINTMENT OF GOVERNMENT MEMBERS TO
THE BOARD OF DIRECTORS
No. Name Post
1 Chief Executive Officer, Maharashtra State Khadi &
Village Industries Board, Mumbai
Director
2 Industries Commissioner, Mumbai Director
3 Secretary, Women & Child Development Deptt. Director
4 Managing Director, MAVIM Director
5 Secretary of Planning Department Director
6 Secretary of Rural Development Deptt. Director
7 Secretary of Social Justice Deptt. Director
8 Secretary of Tribal Development Deptt. Director
Source MAVIM Performance Report 2000-2003
Considering the expanding work of MAVIM, officials of various departments were
appointed as directors of MAVIM, vide GR No: MAVIM/2001/1O/ka-l0, WCD,
Department, Mantralaya. By 2003, MAVIM had eight Directors from government
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departments and six Directors who are non officials (including the Chairperson who is
non-official). This structure has continued till date.
3.5.1.2 HEAD OFFICE STRUCTURE
The head office of MAVIM is situated in Mumbai. The structure of head office is
attached as Appendix - 1.
3.5.1.3 ADMINISTRATIVE STRUCTURE OF THE DISTRICT OFFICE
The present section examines the administrative structure of the district office of
MAVIM.
TABLE 3.2 ADMINISTRATIVE STRUCTURE OF THE
DISTRICT OFFICE
Posts Number of persons
District Coordinating Officer 1
Assistant District Coordinating and
Monitoring Officer
1
Assistant Monitoring Officer 1
Accounts Assistant 1
Accounts Assistant 1
Driver 1
Peon 1
Total 6
Source : MAVIM Performance Report 2000-2003
The above table clearly depicts the administrative structure of MAVIM. Each
district office has six employees. As MAVIM has its district offices in 34 districts
in Maharashtra, it has a total staff of 204 and head office which is located in
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Mumbai has a staff of 42 which makes a total staff strength of 246 for MAVIM
(MAVIM Performance Report 2000-2003).
3.5.2 OUTREACH OF MAVIM
The map of Maharashtra given in the present section shows the spread of MAVIM in
34 districts.
FIGURE 3.1 OUTREACH OF MAVIM
Source: MAVIM Website 2012
Initially MAVIM functioned through seven regional offices in Pune, Aurangabad,
Nashik, Amravati, Nagpur, Thane and Mumbai. During the period from 1994 to
2002 an important programme, the Maharashtra Rural Credit Programme
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(MRCP) was implemented by MAVIM in 12 districts of Maharashtra, namely